Remove Customer Remove Customer Data Remove Information Remove Point of Sale
article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Still, in a world where the amount of information that exists is endless, it can be difficult to know where to begin. Reward Your Most Loyal Customers. Invest in Technology Solutions.

article thumbnail

How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

article thumbnail

Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Increasingly Personalized, Highly Relevant and Motivational Content’ Noting that Best Buy can attribute “roughly 90% of our revenue to known customers,” Barry explained how the retailer would use its loyalty program to elevate personalization. These learnings will collectively continue to help us refine our forward-looking store strategy.”

POS 249
article thumbnail

The essential metrics your retail POS software can track

iVend

Using your point of sale system to track performance, across every element of the retail operation, has never been more important. The need for speed The most insightful information in the world loses its value if it comes too late to take action. This can inform product selection, supplier selection and returns processes.

POS 92
article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

article thumbnail

How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. You should also use cameras to see what’s occurring at the point of sale with a clear view of the cash register or tablet, the cashier and the customer.