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5 Ways to Achieve Employee and Customer Retention

Retail TouchPoints

A common theme being emphasized in the business world now more than ever is that what happens on the inside of an organization and amongst employees is often felt on the outside by its customers. The financial burden of finding, hiring and training replacement employees alone is enough to wreak havoc on an otherwise successful operation.

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. It sounds simple enough.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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The Empowered Marketer: Customer Retention is Everything in Ecommerce

Optimizely

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. Nurtures new customers to encourage a purchase. …and much more.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Retailers have a vast amount of data about customer shopping behavior and purchase history.

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Getting Started with Behavioral Email Marketing

Kissmetrics

Send Emails Based On Customer Actions. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Remember, with behavioral email marketing , it’s the customer at the wheel — not you. Why is that? The Icing on the Cake Email.

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