Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. Each website was built using a custom platform, which became challenging when their team wanted to make a simple update to any of the sites. Recommend cohesive strategy for current websites. Our Recommendations.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. Profit Potential: Private labeling offers substantial profit potential.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

JULY 13, 2017

That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. I’d recommend the integration for sure! Damon Didier, VP of Marketing at Office Furniture Source. Final Word. It’s quick.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The budgeting method we recommend to find your most profitable campaigns. Get in touch. Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

AUGUST 25, 2021

Create a customer service plan. Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Design visually compelling creative.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

NOVEMBER 11, 2021

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. So, how should you use these platforms together in your eCommerce marketing strategy? Building the Strategy: Facebook Ads & Instagram Ads vs. Google Shopping & Search Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

MARCH 23, 2017

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. How Google Recommends You Optimize Your AdWords Campaigns. I recommend using both.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

NOVEMBER 14, 2017

If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Does your holiday marketing plan set you up for success?

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. We recommend that companies do some research to see if they can cash in on long tail keywords.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Want similar results for your eCommerce store? If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Need some simple graphic design help for a logo, PPC banner or social media ad? Everett Sizemore, Director of Marketing, Inflow. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. Which channels do you recommend and what are the keys to wise expansion? First of all, sell where your customers are located.

eCommerce 78

eCommerce Channel PPC Gifts 78

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. Want assistance targeting the best long tail keywords for your eCommerce business? What do long tail keywords look like for eCommerce brands? Time for a little hands-on work.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Inflow Insights

JANUARY 22, 2020

Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations. Why Does Our Approach to eCommerce Keyword Research Work? For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. Penguin Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

BigCommerce

JUNE 6, 2017

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. Enable Product Ratings.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies. Why is this a great idea?

eCommerce 93

eCommerce SEO Social Media PPC 93

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

SEPTEMBER 16, 2019

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. Or possibly, even worse: they don’t have chat on the site yet.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Omnisend

SEPTEMBER 6, 2021

If everyone in the business was clear on what they stand for and who their customer was, it was an awful lot easier to pivot and flex—especially when you’re working from home. I think, fundamentally, all these changes are good for the human being and for the ecommerce marketer or any marketer.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Shopping Signals

FEBRUARY 5, 2019

Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. Just as influencers today live online, so do your customers and potential customers.

eCommerce 40

eCommerce SEO Social Media PPC 40

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there).

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Let me show you an example below. Conversions.

SEO 209

SEO Merchant Services Document Recommendation 209

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. 2) Utilize PPC advertising. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Retail TouchPoints

APRIL 13, 2021

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. Google (and your customers) want sites to load as fast as possible, but the aforementioned characteristics of online stores can make this hard to achieve. Improve your site loading speed.

SEO 181

SEO Improvements Mobile Recommendation 181

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Data Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. “For Customers calling in for personalized orders are highly likely to purchase, and at a higher price point, too. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

APRIL 20, 2018

Make sure your titles and descriptions are clear, descriptive, and useful for the customer. Brett Curry, CEO, OMG Commerce. Ad Groups with various biddings (via PPC Hero). How to Get Reviews: Ask your customer for reviews on product they’ve purchased through BigCommerce’s build-in comment system or using a third-party service.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Inflow Insights

JANUARY 13, 2022

That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience. How to Create “Quality” eCommerce Content. When you have an eCommerce site, your efforts should be focused first on your product and category pages.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. How to repeat that success.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420