Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Omnisend

MARCH 31, 2021

Beauty ecommerce businesses have major opportunities to line their pockets, now that customers are forced to find other ways to get their beauty products. After all, smaller and newer ecommerce stores are able to act quicker with more flexibility and precision to reach their target customers in the ecommerce beauty industry.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

FEBRUARY 24, 2021

First, ensure that your sales and marketing are properly aligned. Marketing technology must be integrated with a CRM so that both sales and marketing teams can see what the other is doing (and more importantly, what the customer is doing!). Adapt your sales approach based off of the data provided from your marketing team.

Customer 345

Customer Technology Information Marketing 345

GetElastic

FEBRUARY 6, 2019

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. This trend is not limited to Over The Top content platforms (OTT).

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. It has been updated for accuracy and modern practices.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Optimizely

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. Here are the specific tactics you can use to up the urgency for your brand’s marketing today.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Giving customers the option to opt in or out is key to achieving these results because it reinforces a level of transparency and customer choice.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Customer 66

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It?

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Integrate customer data from your eCommerce store ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

365 Retail

MARCH 10, 2024

This information will empower retailers to suggest things that fit their customers’ personal style. Such insights can even help businesses create tailored product recommendations, personalise advertisements, and customise shopping journeys.

eCommerce 103

eCommerce Payment Services Payments eCommerce Marketing 103

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Ecommerce Platforms

MARCH 1, 2017

Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. Intuitive Product Recommendations. Triggered Emails, Email Marketing and Push Notifications.

eCommerce Marketing 120

eCommerce Marketing eCommerce Marketing Recommendation 120

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. Observe your ROI as a value of your customer.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

AUGUST 5, 2021

Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. This feature introduced in mid-2020 allows you to add custom tagging to each item’s [link] value to track Free Listings performance in Google Analytics.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Omnisend

MAY 4, 2021

Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer. If you are using TikTok to promote your ecommerce, your ecommerce should reflect some of the “TikTok vibe” seen in the promotional influencer marketing videos.”. #2

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . eCommerce is growing (higher, further, faster). Hybrid (omnichannel) marketing is the future now.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Algopix

OCTOBER 13, 2023

In the ever-evolving world of eCommerce, Walmart has emerged as a formidable player, rivaling the likes of Amazon and eBay. With its vast reach, millions of loyal customers, and a growing online presence, Walmart’s eCommerce ecosystem presents a lucrative opportunity for sellers. This is where Algopix comes into play.

Shipping Costs 121

Shipping Costs eCommerce Fulfillment eCommerce Platforms 121

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Retail TouchPoints

JANUARY 8, 2024

This approach to real-time data analysis is designed to flag anomalies in both customer and employee data that are impacting shrink and profitability before they become costly. Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics.

Recommendation 230

Recommendation Omnichannel Shipping Costs eCommerce 230

Retail TouchPoints

JULY 4, 2022

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 265

eCommerce SEO Events Recommendation 265

Prisync

MARCH 13, 2018

It gives customers a reason to return back to the site and interact with the content long after they’ve made their purchase. Through the use of video marketing, Fitbit tries to show potential new customers who haven’t yet made the plunge to buying a Fitbit, exactly how they would feel wearing one. Social Media.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Optimizely

JUNE 8, 2020

The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand. The seed audience is typically a smaller segment, containing your best customers. Start Free.

Customer 195

Customer Social Media Customer Data Events 195

Groove

MARCH 14, 2019

Automating your eCommerce process improves accuracy and ensures it can run reliably and consistently. eCommerce automation is most often used for customer service, payment and invoicing, inventory management, refunds/returns, email workflows, order management and shipping. Post-purchase email marketing. Externally Facing.

Merchant Services 279

Merchant Services Improvements Payment Services eCommerce 279

FastSpring

JANUARY 7, 2021

Interestingly, these loyal fans of whatever they love so much as children grow up one day to become adult customers one day. Customers who, believe it or not, have the same childhood tendencies of going back to things they love over and over and over. What is customer loyalty? The answer lies in customer loyalty programs.

Customer Loyalty 148

Customer Loyalty Customer Toys Recommendation 148

ChannelSale

MARCH 21, 2023

However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like. Back in 2022, it was predicted the global e-commerce market would reach $5.7 But there are several other things which the e-commerce market experience back in 2022.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Analyze Your Customer Data. Communicate Your Brand Message.

Channel 226

Channel Customer Jewelry Customer Data 226

Omnisend

FEBRUARY 8, 2021

For most nimble ecommerce marketing teams, personalized retention marketing might seem like something ‘we’re gonna take care of tomorrow’ We all realize its value, but there’s only so much you can do with a lean team on a daily basis. Customer lifecycle marketing. Reading Time: 5 minutes.

Customer Retention 97

Customer Retention Improvements Customer Channel 97

Kissmetrics

JANUARY 4, 2021

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app: From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. Another recommendation is to update your bio with shopping information.

eCommerce 339

eCommerce Payment Services Recommendation eCommerce Platforms 339