Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Shopping Signals

JULY 11, 2022

I know you’re looking for a Shopify SEO Agency, and that’s great, because you’re in the right place. Everything we do is specifically for ecommerce websites. A Non Agency Approach to Shopify SEO. Why do we take this approach, instead of the traditional Shopify SEO agency model? We are such an agency.

SEO 52

SEO Shopify eCommerce WooCommerce 52

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

FastSpring

DECEMBER 18, 2020

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.

B2B 148

B2B eCommerce Payment Services SEO 148

Kissmetrics

JULY 11, 2017

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. These are categorized in ways to grow: New Customers. Content Marketing.

eCommerce 243

eCommerce Customer Merchant Services Conversion Optimization 243

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Step 1: Look Out For Unsatisfied Customers.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

PPC 109

PPC eCommerce Marketing SEO 109

Prisync

JULY 19, 2017

When you do not base your decisions and investment on well-studied metrics that is how you feel. Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. The bi-weekly ecommerce news roundups are also the perfect way to stay on top of what’s happening in the industry. Duct Tape Marketing. The Turnaround. Shopify Masters.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

PPC 162

PPC eCommerce SEO X-cart 162

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Targeting the right customers with your sales and marketing tactics. Measuring metrics and responding to analytics.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

BigCommerce

MARCH 30, 2018

In fact, Amazon’s Subscribe and Save subscription service is the most used subscription service in the world, according to a McKinsey study. In this post, we’ll look at the data available to help you determine: If a subscription service will work for your target customers (i.e. B2B subscription ecommerce. Customer experience.

Subscription 345

Subscription Payments eCommerce Payment Services 345

ecomdash

FEBRUARY 25, 2019

Recent studies show that more than 50% of site visitors use the internal site search feature. This can result in your customer not finding the product and looking for it on a competitor’s site. This can result in your customer not finding the product and looking for it on a competitor’s site. Site Search (Algolia).

Shopify 60

Shopify Shipping Costs Live Chat SEO 60

BigCommerce

APRIL 6, 2017

All of those stats are net positive for online businesses in terms of earning a customer’s cash. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. We already know Google and Amazon heavily merit positive customer reviews.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Highly engaged business units achieve a 10% increase in customer ratings and a 20% increase in sales.”.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

ESW

JULY 6, 2020

According to a Trustpilot study, The Psychology Behind Trust Signals , 66% of consumers claim the presence of “social proof,” or trust signals, increases the odds of them making a purchase. Unfortunately, there’s always a chance that malicious individuals can access that data and steal your customers’ identities.

Shipping Costs 120

Shipping Costs Payments Shipping Payment Services 120

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Omnisend

MAY 27, 2021

Why Should You Use Email for Affiliate Marketing? Often, affiliate marketing is overshadowed by SEO and social media marketing. However, email marketing remains one of the most effective ways of connecting with your target audience. Moreover, email marketing is an excellent way of reaching out to your audience.

Marketing 78

Marketing Social Media Reference Arts 78

Smile.io

SEPTEMBER 10, 2020

We can all agree that the payoff of gaining a new customer is worth it in the end, but moving shoppers through the buyer’s journey can take a lot of time, money and resources. Value-add marketing focuses on exceeding customer expectations by delivering more than they asked for with every interaction.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

DECEMBER 8, 2017

Acquiring new customers. Take the time to educate the market as a whole, and the sales will come through backlinks and SEO. Press mentions: Run a survey, conduct a study, or identify an interesting, unique aspect of your company or founder’s story. Major press from sites like MSNBC is great! Downside of this pitch method.

eCommerce 340

eCommerce Social Media Reference Article 340

Ecommerce Platforms

OCTOBER 31, 2019

This gives you plenty of freedom to customize a design to complement your artistic tastes. With over 150 million users worldwide, Wix is a market-leading and well-recognized kit for building websites. Wix also offers several premium plans that are created explicitly with ecommerce and business in mind. The Advantages of Wix.

Payment Services 123

Payment Services Payments Shipping Costs eCommerce 123

BigCommerce

JANUARY 25, 2018

Boost the lifetime value of your customers. They are the first to grab attention, instill trust, and invite customers to take a further look. Your goal is to form long-term relationships with your customers, and photos are one of the most important tools to achieve that. Optimizing Your Images (and Increasing SEO).

White Paper 419

White Paper Clothing Outdoor Improvements 419

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Korona

NOVEMBER 3, 2022

Leveraging SEO , great branding , word-of-mouth marketing , etc., are no longer enough to increase sales on your eCommerce site. Social selling is a strategy based on leveraging social media outlets to develop contacts with potential new customers and expand your brand. Leverage Facebook Shops.

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

eCommerce CEO

JANUARY 30, 2019

Weebly Ecommerce Overview. Product Summary Ratings Buy Now Weebly Review Excellent Value For Basic Store Stunning Template Designs Powerful Email Tools Transaction Fees On Lower Plans Weak SEO No Amazon Integration Overall 3.3 Weebly is a great option for someone looking for a simple store with marketing automation built-in.

Shipping Costs 49

Shipping Costs eCommerce Volusion Drop Ship 49

Ecommerce Platforms

MAY 29, 2023

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. According to some studies, dedicated ecommerce landing pages can convert around 60% better than any other website page.

Shopify 211

Shopify SEO Conversion Optimization Social Media 211

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. As eCommerce growth experts, our clients include not only 7 and 8-figure businesses, but 9-figure annual revenue eCommerce companies as well.

PPC 105

PPC eCommerce SEO Information 105

Email Audience

MARCH 23, 2022

By analyzing eCommerce statistics, you can get invaluable insights about the market, quickly increase your sales, and retain potential customers. 30 Useful eCommerce Statistics. You can develop your business using effective email marketing techniques. You can use SEO plugins to achieve similar results.

eCommerce 69

eCommerce Shipping Costs Shopping Carts Clothing 69

ecomdash

NOVEMBER 26, 2018

From cheaper marketing to less operational resources, you’ll save heaps of cash by being the big fish in the small pond: Cheaper Marketing. Developing an ecommerce marketing strategy for a particular group of people is much easier than marketing to the masses since you know who the customers are, what they like, and where they shop.

Shipping Costs 148

Shipping Costs eCommerce Food and Beverages Fulfillment 148

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. They put customers first.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. Find where your customers are frequenting online, and be present ? Scale your retargeting audience.

Social Media 361

Social Media Marketing Webinar White Paper 361

Traffic and Sales

MARCH 16, 2017

Without prominent reviews on the site, you may have already lost that many customers! For this example, we’re going to imagine ourselves as an owner of a paleo bar e-commerce store. The key factor to SEO is mainly to get authoritative sites to link back to you – and that’s how you can do it while getting short-term results!

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186