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Event marketing: Complete guide and strategies for 2024

Omnisend

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. The reality is that the human touch should not be underestimated.

Events 88
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The New Era of Digital Marketing: Important Trends for 2022

ChannelAdvisor

As a brand, your aim is to drive visibility, capture consumer attention and improve your ad spend effectiveness in order to remain competitive. In our recent The New Era of Digital Marketing virtual seminar, we delved into two major themes driving e-commerce today; the emergence of retail media and the growth of social media.

Seminar 93
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Loyalty Programs and the Customer Lifecycle: How Sephora Succeeds By Incorporating Beauty Insider Into Every Email

Sailthru

Not only is email where the average consumer wants to hear from brands, but loyalty programs inherently improve a message’s personalization and as a result, its impact. One way for retailers to strike while the iron is hot is to promote their loyalty programs, home to a brand’s best customers. Here’s how. Cart Abandonment.

Seminar 78
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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of personalization they desired for their customers. Which of your business goals will improved marketing personalization impact?

Marketing 183
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The New Era of Digital Marketing: Important Trends for 2022

ChannelAdvisor

As a brand, your aim is to drive visibility, capture consumer attention and improve your ad spend effectiveness in order to remain competitive. In our recent The New Era of Digital Marketing virtual seminar, we delved into two major themes driving e-commerce today; the emergence of retail media and the growth of social media.

Seminar 52
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Growth Mindset: How To Increase Sales Performance With Simple Mind Hacks

365 Retail

She defines it as the belief that our abilities and intelligence can be developed and improved through dedication, hard work, and perseverance. On the other hand, a fixed mindset refers to the belief that our abilities and intelligence are fixed traits that cannot be changed or improved upon.

Seminar 52
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Why The 2018 Retail Innovation Conference Should Be On Your Calendar Now

RTP blog

Sales people/peers/alike – it was just a respectful, collaborative environment…”- Charlie Cole, CDO, TUMI “The Retail Innovation Conference was a really great way to learn about which technologies retailers are investing in to improve their customer experience. We also pride ourselves in delivering honest reporting.

Seminar 150