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11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Boost the lifetime value of your customers. Branding should be central to every decision your company makes, including: Your social media posts. They are the first to grab attention, instill trust, and invite customers to take a further look. Here, we’ll show you how to take images that: Engage. Website updates.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising. Social Media Video.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. These changes represent a tectonic shift in how ads have used third-party data such as IDFA tokens on mobile apps and third-party cookies on web browsers.

Marketing 174
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Determine your primary customers. Write custom page titles and meta descriptions.

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UK Shoppers and Retailers Defy Predictions with Optimistic Spending Plans for Black Friday Cyber Monday 2023

365 Retail

Social media platforms are also becoming a viable shopping avenue. About 35% of UK consumers are willing to make purchases directly on Instagram, a crucial point as 80% of UK retailers view social media as equally or more important than last year for sales.