Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 260

Games Social Media Multi-channel Consumer 260

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). The resulting campaign included not just interactive ad spots but also custom content segments and in-show integrations of both Best Buy experts and products. That’s the ‘crawl’ phase.”

Consumer 228

Consumer Multi-channel Electronics Improvements 228

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. According to a study conducted by Google and BCG , using first-party data for key marketing functions achieved nearly 3X the revenue uplift and a 1.5X The Need to Network.

Retail 240

Retail Multi-channel Omnichannel Technology 240

Groove

APRIL 1, 2022

That being said, it’s important for eCommerce stores to accommodate their customers’ preferences when shopping online. Packaging for in-store items does not require a unique unboxing experience, but it needs to be eye-catching so that customers buy your products over your competitors’. increased $63 billion. Don’t ever forget this!

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

365 Retail

NOVEMBER 8, 2023

Lack of meaningful personalisation is costing brands lost conversions, leaving revenue opportunities on the table at a time when customer caution is lengthening buying journeys, the latest research from insights-led customer engagement platform MoEngage reveals.

Multi-channel 108

Multi-channel eCommerce Platforms eCommerce Retail 108

Algopix

SEPTEMBER 12, 2023

Creating and maintaining a product catalog with regularly updated and detailed product descriptions, as well as appealing imagery to present your products to your customers, will ultimately result in higher sales at the bottom line. Linnworks is available as either a Standard or an Advanced version.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Korona

JANUARY 6, 2023

An eCommerce business can generate thousands or more customers with just one viral post on any platform. This article will introduce you to 10 eCommerce social media marketing case studies that involve brands that have successfully utilized social media for greater brand awareness and increased sales. Avenue to show your creativity.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. augmented reality) to fully virtual (e.g.

Technology 257

Technology Retail Customer Experience Presentation 257

Retail TouchPoints

MARCH 21, 2023

Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse , which also found that sellers have been paying Amazon more per transaction every year for the past six years. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

eCommerce 269

eCommerce Fulfillment Shopify Omnichannel 269

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 115

Channel eCommerce Multi-channel Information 115

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

ChannelAdvisor

AUGUST 25, 2022

You hear it over and over again: “Diversify your channel mix” and “reach shoppers wherever they are.” Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Yet, challenges like these shouldn’t stand in your way to multi-marketplace bliss.

Multi-channel 105

Multi-channel Fulfillment Webinar eCommerce 105

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 259

Retail Social Media Multi-channel Channel 259

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If reviews, case studies, etc).

B2B 147

B2B eCommerce B2C Payment Services 147

Ecommerce Platforms

MARCH 5, 2017

Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. After that the customer is going to judge you on the quality of support. Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support?

Social Media 136

Social Media Customer Multi-channel eCommerce 136

Kissmetrics

SEPTEMBER 8, 2020

New customers: Local businesses obviously need customers; that’s not the problem here. It’s the fact that local companies have a huge amount of competition for a limited set of customers in their area. They need to dominate local search if they want to close new customers consistently. A strong reputation.

SEO 271

SEO Multi-channel Mobile B2B 271

Omnisend

APRIL 23, 2021

Bringing new customers to the checkout is a difficult challenge for most ecommerce merchants, but keeping them coming back is another challenge altogether. Once you have a first-time buyer as a customer, you should strive to upgrade them to a repeat customer. The customer isn’t satisfied by the quality of the product.

Customer 78

Customer Merchant Services Multi-channel Reference 78

Optimizely

AUGUST 15, 2018

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. You’ll see this over and over again if you look through the case studies. This makes multi-channel marketing absolutely critical.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Omnisend

JUNE 15, 2021

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . Engage with customers at different stages of the lifecycle. Reading Time: 7 minutes.

Merchant Services 78

Merchant Services Marketing Customer eCommerce 78

Wiser

FEBRUARY 21, 2024

A recent customer panel hosted by Wiser Solutions revealed critical insights that demonstrate the agility and adaptability of brands. By understanding and acting on these evolved metrics, brands can optimize their offerings, increase revenue, and forge stronger connections with their customers.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

GetElastic

MAY 4, 2022

Both major and up and coming brands are adopting its approach and architecture to transform the customer experience at speeds faster than ever expected. Today’s customer demands it. Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs.

Multi-channel 78

Multi-channel Payment Services Payments Games 78

ChannelSale

MARCH 21, 2023

How do customers discover products online? Marketplaces are not the sources through which all customers discover various products and services. Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

GetElastic

APRIL 24, 2019

Customer experience, platform models, digital noise, oh my! Regardless of industry or business sector a huge focal point for all companies this year is about becoming more customer-centric. Day 1 – Keynote Panel Discussion: Designing A More Customer Centric and Agile Digital Organization. Where do you start? Who can help?

B2B 135

B2B Multi-channel Multichannel Customer Experience 135

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Steve Dennis

SEPTEMBER 14, 2020

The typical multi-brand retailer sits between the manufacturing community and its target consumers, performing valuable intermediary tasks like selecting the right products for the markets it serves, carrying local inventory, owning and creating attractive environments to sell the product, and so on.

eCommerce 211

eCommerce Multi-channel Consumer Books 211

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. They focus on the right PPC channels. There’s no right or wrong marketing channel.

PPC 279

PPC Multi-channel Social Media B2C 279

Algopix

JANUARY 22, 2024

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. times higher than a site page that loaded in 5 seconds.

Channel 78

Channel Merchant Services Payments Payment Services 78

Retail TouchPoints

SEPTEMBER 15, 2021

EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.” You lure them in with the free socks and they perhaps become more loyal customers.

Outdoor 228

Outdoor Omnichannel Vend Multi-channel 228

Teamwork Retail

JULY 8, 2020

While feature-focused explosions like “Curbside Pickup” are rare, the value of Omnichannel retail with a strong eCommerce presence has become abundantly clear: the ability to reach customers anywhere at any time. This flexibility is valuable, especially when it is impossible to sell to customers in a store physically.

Payment Services 48

Payment Services Customer eCommerce Multi-channel 48

BigCommerce

AUGUST 17, 2017

According to a study by Tomoson , influencer marketing yields a $6.50 And the quality of customers acquired through influencer marketing is also better. It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. return on investment for every dollar spent.

Marketing 419

Marketing Social Media Blog Clothing 419

ChannelAdvisor

OCTOBER 9, 2020

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. View a PDF version of the case study here.). Ultimately, the Amazon account manager says they were able to: Create a custom group of products for the top 50 ASINS.

Electronics 105

Electronics eCommerce Consumer Electronics Multi-channel 105

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change. So, how did they do it? .

eCommerce 105

eCommerce Multi-channel Channel Consumer 105

OrderDynamics

SEPTEMBER 14, 2017

A new KPMG study, “ The Truth About Online Consumers ”, released in June 2017 that surveys 18,430 consumers world-wide, packed a few surprising results regarding online vs in-store regulars. The study also showed that male consumers often made purchases of higher priced categories of goods. Multi-channel isn’t good enough.

Multi-channel 114

Multi-channel Shipping Costs Electronics Channel 114

ESW

APRIL 17, 2023

When expanding DTC ecommerce channels globally, brands rightly focus on getting websites launched and accelerating speed-to-market. For sustained success, brands need a collaborative team of multi-disciplinary experts whose common goal is to drive long-term revenue and customer loyalty. And brands should.

eCommerce 78

eCommerce Multi-channel Clothing Merchant Services 78