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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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Bing Ads vs Google Ads

Groove

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Cart Abandonment.

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You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

Inflow Insights

In this article, I’ll show you exactly how to improve branded PPC campaigns and cut back on unnecessary spend. Before we talk about how to fix your branded PPC campaigns, we need to explain exactly how they’re different from general campaigns and why they’re so important in digital marketing. . Let’s get started.

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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. By analyzing keywords, product features, and competitor listings, sellers can create compelling product listings that attract customers and drive conversions.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Amazon is taking over the eCommerce world with their massive online product catalog. Their marketplace and fulfillment services have enabled sellers from all over the world to easily reach paying customers. All of this has made it very difficult for retailers to source unique products unless you they decide to manufacture your own.

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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

The more traffic your shopping site receives, the more casual visitors it can convert into paying customers. Here’s how you can utilize them efficiently: Share Updates Often: Regularly posting about new products, sales, and other updates can keep your brand fresh in customers’ minds.