ROI Revolution

DECEMBER 14, 2021

Cyber Week is usually one of the biggest shopping holidays of the year, with unmatched deals and sales that send customers flocking online and in stores from Thanksgiving through Cyber Monday. 42% of consumers expect products to be more expensive this year. 42% of consumers expect products to be more expensive this year.

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ROI Revolution

SEPTEMBER 20, 2022

For marketers, holiday season prep starts several months before customers start shopping. With customers starting to purchase gifts for the holidays so early, your best bet is to start ecommerce holiday prep for your brand over the summer. Make shipping information clear and easy to find on your website.

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ROI Revolution

SEPTEMBER 7, 2021

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. Plan ahead so that when your peak days hit, you have time to focus on making quick, strategic decisions instead of worrying about whether your customers are able to buy and receive your product.

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ROI Revolution

OCTOBER 5, 2021

If you have physical locations, Google My Business can be vital to getting customers through the door. It’s crucial for your brand’s entire online strategy to be aligned and optimized to reach your target audiences and convert them to customers this holiday season. What can you do to make sure your brand’s website is prepared ?

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Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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ROI Revolution

AUGUST 5, 2021

Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Focus on quick delivery times, free shipping, and/or BOPIS. Pushing Shoppers Toward a Purchase.

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Inflow Insights

MARCH 27, 2020

Note: Want to talk to someone who can help with your eCommerce store’s digital marketing? eCommerce PPC Marketing Strategies. #1: The cost of ads on social media platforms is rising steadily. The full funnel that a customer goes through prior to a purchase is generally outlined as Awareness, Interest, Desire, and Action.

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ROI Revolution

APRIL 21, 2020

While this is a huge opportunity to increase exposure of your brand and traffic to your site at no cost, this will also likely lead to an increase in competition, with the cost barrier of entry being removed. description. image_link. availability (recommended). canonical_link (new). Not doing so is against Google’s guidelines.

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ROI Revolution

OCTOBER 27, 2020

Additionally, Google is simplifying the process, allowing advertisers to handle customer service & returns themselves if they so choose. Free & Fast Shipping” Callout Available in Google Shopping Ads. More details on the Google Blog. Live With Google: Cyber-Centric Holiday Success. Claim your spot!

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ROI Revolution

SEPTEMBER 24, 2021

With fast shipping times a crucial buying factor for customers, Walmart has launched GoLocal to provide its delivery capabilities to other companies. While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. Walmart’s on a Roll. Read more. (C+R

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Inflow Insights

APRIL 3, 2020

These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. Plus, many businesses serve both types of customers on their platforms. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of.

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ROI Revolution

MARCH 2, 2020

Note that some items, such as custom products, may not have gtin values; therefore, they are not eligible for the Surfaces across Google program. In addition to optimizing data provided in their feed, Google recommends that merchants also update tax and shipping information as well as complete certain website and business verifications.

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Omnisend

DECEMBER 21, 2022

The costs of digital advertising have been on a constant rise : Meta (Facebook) has increased its CPM prices by 39% year-over-year (YoY) CPC at Google has gone up 12% YoY Amazon’s CPC has gone up 11% YoY TikTok has increased its CPM prices 70% YoY. Shift your focus to CLV—your customer lifetime value. His advice?

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SellBrite

MARCH 15, 2018

They indicate that someone is well on the way to becoming a customer. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. It’s up to you to create a user experience that gives the visitor what they need to become a customer.

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ROI Revolution

SEPTEMBER 4, 2018

Another thing I find exciting is that if you’re doing the best you can for the customer, at the end of the day you’ll win. Determining which products could support the margins & then layering in the marketplace costs — marketplace fees, shipping, etc. Jessica: Definitely Amazon.

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ROI Revolution

JULY 1, 2019

Marketing News Highlights. From delivering Custom Competitive Analysis Reports to meeting with clients and partners to attending lots of sessions, IRCE 2019 was a busy time for us. We learned a ton about D2C, hybrid marketplaces, AI and personalization for marketing, and more. ROI Revolution attended IRCE 2019 and had a blast!

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Retalon

AUGUST 22, 2023

It shows your inventory is aligned with demand and selling at full price. With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever. It measures your ability to convert traffic into customers.

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ROI Revolution

JULY 31, 2023

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. Showing the customer incorrect information is a surefire way to lose their purchase.

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BigCommerce

JANUARY 9, 2018

This is especially true on mobile, where on-site search experiences across 50 of the top online brands (in the study conducted by Baymard) shows the brands average mobile on-site search experience is way below customer expectation par. Here are the 2 biggest issues confronting searching mobile consumers. .

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ROI Revolution

MAY 20, 2020

This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. in a matter of two weeks.

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Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals.

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ROI Revolution

JANUARY 25, 2023

The biggest focus for brands should be to use impactful creative to show clear value propositions as you move back toward full-price items instead of the heavy discounts that were offered in Q3 and Q4. You should be using creative to not only provide product specs but also show the value of your full-price items and communicate brand value.

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ROI Revolution

JANUARY 11, 2021

To get consumers into their stores, retailers must now give potential customers a compelling reason to visit. . Geofencing, local search, unique in-store experiences, and the importance of supreme customer service will surge as trends in 2021 to help keep brick-and-mortar alive. Protecting your customers’ privacy.

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ROI Revolution

MAY 4, 2020

With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target. Amazon Delays.

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ROI Revolution

APRIL 2, 2020

The loans, backed by the Small Business Association, can be used to pay for basic expenses. Our latest blog article on keeping up your digital marketing in this crisis covers how to win new customers and retain existing ones over the coming weeks and months by utilizing on-site testing to optimize your messaging and site experience.

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ROI Revolution

OCTOBER 14, 2019

Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. Showing the customer incorrect information is a surefire way to lose their money. By far, they want free shipping. Wrapping Up.

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ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. How did it happen?

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ROI Revolution

MARCH 2, 2021

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 23% of executives still expect a decrease in customer demand over the next six months. January 7 update. 9/28 update.

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ROI Revolution

AUGUST 5, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website.

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ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. The COVID-19 pandemic has sparked a true customer transition to digital. are seeing customers be less willing to pay full price.

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ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. Amazon + COVID-19.

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ROI Revolution

JANUARY 5, 2021

35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. November 13 update. 9/28 update.

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ROI Revolution

JULY 1, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. May 20 update.

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ROI Revolution

DECEMBER 3, 2020

In a world that is becoming more digital by the minute due to the pandemic and social distancing, D2C gives brands an opportunity to boost their online sales even more by getting a clear, first-hand look into their customers’ buying behavior. 23% of executives still expect a decrease in customer demand over the next six months.

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ROI Revolution

NOVEMBER 4, 2020

Executives also increasingly expect customer demand for their brand’s products to grow, with 53% expecting an increase compared to 42% in June. 23% of executives still expect a decrease in customer demand over the next six months. 9/28 update. Turbocharged ecommerce shift brings 31.8% QoQ increase. 9/14 update. Amazon + COVID-19.

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ROI Revolution

JUNE 1, 2021

Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. As a result, many ecommerce brands have shifted their marketing strategies completely.

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ROI Revolution

NOVEMBER 4, 2021

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. September 9.

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