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Ecommerce Merchandising 101: The Ultimate Condensed Playbook

BigCommerce

Picture the inside of a plush department store. Above you, sparkling full-gamut LED lights illuminating the scene. To your left,…

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February 2020 Marketing News Recap

ROI Revolution

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. Macy’s Closes 125 Stores. With over 600 stores across 43 states, Macy’s is weighed down with too many stores populating under performing malls. Published March 3, 2020.

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The Genesis of Holiday Window Displays

BigCommerce

The holiday season in major cities around the world is typically heralded by seasonal window retail displays put up by department stores and retailers large and small. Further, by requiring customers to visit the store to view the window, these displays actively engage the audience. Holiday Marketing Takeaway.

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Macy’s Thanksgiving Day Parade Brings Spectacle to the Season

BigCommerce

In 1924, Macy’s welcomed the world’s largest department store with their first parade in New York City. Macy’s employees dressed up and marched alongside animals borrowed from the Central Park Zoo, leading a giant Santa Claus for 6 miles from Harlem to the store at Herald Square. Holiday Marketing Takeaway.

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The Top 6 Differences Between US and European E-Commerce Shoppers

ChannelAdvisor

The US and Europe are two of the largest markets in the world. Differences in culture, language and legislation make it difficult to compare these two markets. In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France.

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The Top 6 Differences Between US and European E-Commerce Shoppers

ChannelAdvisor

The US and Europe are two of the largest markets in the world. Differences in culture, language and legislation make it difficult to compare these two markets. In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France.

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Fashion marketplaces: Saving the apparel industry?

TradeGecko

Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat.

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