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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. Search engine optimization, PPC advertising, and email/SMS promotion are three core pillars of e-commerce marketing that every online retailer should leverage.

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The Ultimate Guide to eCommerce SMS Delivery: Tips for Boosting Marketing Deliverability Rates

Groove

Learning to improve deliverability could help you reach your audience and drive more conversions. SMS delivery is the rate at which marketing text messages reach the inboxes of intended recipients. Step 3: Personalized Messages Tailor each message you send based on customer behavior and preferences to improve engagement.

Marketing 323
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How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

It can also help you build strategies to improve your content in the long run. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read. 8 Ways to Improve CTOR. Take the example below, from Boulder coffee company Jot.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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How To Improve Customer Experience: 5 Tips

Groove

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? By now, we hope you have a better understanding of how to improve customer experience.

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15 Examples of Great Marketing for Father’s Day Sales

Kissmetrics

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. 15 E-Commerce Father’s Day Sales Examples Your Business Should Try. Home Depot.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If you’re thinking about opening a beauty ecommerce store—and really, now is a great time to do it—then you should consider creating or selling products that place sustainability and naturalness at the heart of your business. Not only will you help the environment by reducing harmful ingredients, but you will improve your bottom line.