Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 271

eCommerce SEO Events Recommendation 271

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Our Recommendation. Klaviyo vs. Listrak. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

BigCommerce

DECEMBER 8, 2017

Those are just examples. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Having your content go viral will quickly increase brand awareness and drive a large quantity of visitors to your ecommerce store. Every person will differ. Getting traffic.

eCommerce 340

eCommerce Social Media Reference Article 340

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

JANUARY 22, 2020

We used our eCommerce keyword research process to find missing keywords and made copy edits to the article in order to include them. After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings).

eCommerce 189

eCommerce SEO Article Recommendation 189

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Inflow Insights

OCTOBER 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. The recommendations you get seem very basic and/or cookie cutter in nature. Make no mistake, digital marketing is hard.

eCommerce Marketing 61

eCommerce Marketing eCommerce Marketing SEO 61

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

NOVEMBER 26, 2019

An obvious example is to create apps on mobile devices that work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps that work on Android devices. When you think of ecommerce, what name comes to mind? We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363

Omnisend

DECEMBER 26, 2021

That’s why we’re highlighting the most common mistakes you could be making in ecommerce marketing. Common ecommerce mistakes. Based on our experience and research, we’ve found that these 10 problems consistently prevent ecommerce businesses from achieving their full potential. Lack of SEO content optimization.

eCommerce 148

eCommerce Payment Services WooCommerce SEO 148

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Pinterest provides an interesting marketing mix.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. With recent episodes highlighting upselling tactics and business owners in niche markets, it’s no wonder it’s become one of the standouts in our podcast feed. The Turnaround.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

NOVEMBER 14, 2017

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Be sure to keep important marketing elements like emotion, personalization, and personas in mind.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

MARCH 30, 2018

The right subscription ecommerce model for your products and what to expect (i.e. We’ll also look at 20 example of subscription ecommerce services across multiple verticals including: Food & Beverage (the fastest growing subscription service vertical). Word of mouth recommendations. Health & Beauty. Spinning.com.

Subscription 345

Subscription Payments eCommerce Payment Services 345

ecomdash

DECEMBER 26, 2018

Affiliate marketing has the power to increase your ecommerce revenue, so here are 7 reasons why it’s vital to success. 16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own.

eCommerce 108

eCommerce Marketing SEO PPC 108

Omnisend

MAY 12, 2023

Email design with product picker : With Omnisend, you can add products to your emails directly from your website, which simplifies the email creation process for your ecommerce marketing emails. Other ecommerce features offered by Omnisend include product recommendations, unique discount codes, and more.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. Marketing Management. Social Commerce. Go to the top.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Inflow Insights

JUNE 5, 2018

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. And you can always strongly recommend your top-selling product in the guide itself. Most often, we recommend publishing the guide directly on the site.

eCommerce 96

eCommerce SEO Recommendation Blog 96

Groove

JUNE 16, 2020

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? Groove Commerce is committed to helping eCommerce businesses grow. eCommerce Marketing Agency: What Is It? Up-To-Date Guidance.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Recommendation 195

Smile.io

MAY 15, 2024

  11 Key Retention Metrics You Need to Know for Ecommerce Learn the 11 key retention metrics to run the most successful retention marketing strategy for your ecommerce brand. Examples included. Ensure you’re improving your ecommerce site speed by optimizing images, web elements, fonts, and more. 

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

SellBrite

FEBRUARY 27, 2018

They have: SEO-driven keywords. Seo-Driven Keywords. Search engine optimization (SEO) is the key to driving buyers to your Amazon listing. Say, for example, you’re selling a speaker and want to rank for the highly searched keyword “Bluetooth,” a key feature of the product. Detailed product descriptions.

SEO 94

SEO Merchant Services Recommendation Information 94

Ecommerce Platforms

MARCH 15, 2022

From Gibsons, Canada, Claudia is touted as one of the top email marketing experts for Shopify, mainly because of her ongoing pricing packages, automated workflows, and knowledge on how to optimize ecommerce marketing campaigns to their full effect. Starting at $1,895 for email marketing. Email marketing.

Web Design 104

Web Design Shopify Beauty and Health Marketing 104

Ecommerce Platforms

JANUARY 17, 2023

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. Canada has several benefits as an ecommerce hub. Take Dollar Shave Club or Stitch Fix as examples.

Payment Services 197

Payment Services Payments Merchant Services Shipping Costs 197

Ecommerce Platforms

JANUARY 17, 2023

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. . Canada has several benefits as an ecommerce hub. Take Dollar Shave Club or Stitch Fix as examples. Shopify : $79 per month.

Payment Services 197

Payment Services Payments Merchant Services Shipping Costs 197

Onilab User Guides

MAY 21, 2019

offer a recommendation in a form of up-selling or cross-selling. Example: You are a star and our Atomic Brunette makeup vault will help you rock the look. Zappos website, for example, features many creative product descriptions that evoke certain feelings with the users. Don’t forget about SEO. Use sensory adjectives.

eCommerce 40

eCommerce Magento SEO eCommerce Marketing 40

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

JANUARY 8, 2018

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Tools for Finding & Diagnosing Duplicate eCommerce Content. Inflow’s Cruft Finder SEO Tool. Example: User-agent: * Disallow: *?dir=* Session IDs.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

SellBrite

OCTOBER 11, 2017

For merchants selling items that are new to Walmart’s marketplace, here are a few guidelines for creating listings that lead to sales: Using SEO keywords in product titles and descriptions. If your product listing title and description contain SEO-friendly keywords, potential buyers will be more likely to find your product.

Merchant Services 153

Merchant Services Shipping Costs Fulfillment Shipping 153

MagentoBrain

DECEMBER 2, 2022

A user-friendly eCommerce platform makes it simple for SMBs to large-sized businesses to create an online store and begin selling products there. It stands out in the crowded eCommerce market thanks to a comprehensive suite of services for customer engagement, marketing, sales, payments, shipping, support, and more.

Magento 52

Magento Shopify Payment Services Payments 52