GetElastic

FEBRUARY 6, 2019

For example, right at the beginning, the viewer must choose between Kellogg’s Frosted Flakes and Sugar Puffs to proceed with the story. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Inflow Insights

OCTOBER 14, 2021

Before anything else, we recommend scaling content production to target all of your important customer segments. B2B eCommerce Marketing Strategies for PPC. For example, if you sell luxury items, you certainly don’t want your ads to show for queries using “cheap” as a search phrase. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Omnisend

DECEMBER 3, 2021

In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. Facebook advertising examples. In this example, Gap focuses on sales with deep discounts and free shipping on all orders with a $75 minimum.

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely. Image via Really Good Emails. Count Down.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Retail TouchPoints

JANUARY 8, 2024

Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. For example, if an employee is “sweethearting,” or giving their employee-only discount to all their friends, the EBR might recommend a retraining where the employee is reminded of the limitations of the discount.

Recommendation 258

Recommendation Omnichannel Shipping Costs eCommerce 258

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Take “face masks” as an example. SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

BigCommerce

DECEMBER 8, 2017

Those are just examples. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Having your content go viral will quickly increase brand awareness and drive a large quantity of visitors to your ecommerce store. Every person will differ. Getting traffic.

eCommerce 340

eCommerce Social Media Reference Article 340

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Inflow Insights

AUGUST 30, 2021

Because seasonality can affect both eCommerce sales and SEO performance, it’s important to strategize SEO efforts with data-backed traffic forecasts. COVID-19 is a great example. If you’re not confident in your ability to do so, it may be best to hire an eCommerce SEO agency to manage it for you.

SEO 151

SEO eCommerce Information Recommendation 151

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Ecommerce Platforms

MARCH 1, 2017

Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. Intuitive Product Recommendations. Triggered Emails, Email Marketing and Push Notifications.

eCommerce Marketing 120

eCommerce Marketing eCommerce Marketing Recommendation 120

Omnisend

MAY 25, 2021

Targeting is a key to great ecommerce marketing, and keeping your messages relevant to your customer will mean they’re more effective. Each of them with the potential to work in vastly different ways within marketing strategies—each with their pros and cons. Let’s explore each of these different customer segmentation examples.

Customer 78

Customer Merchant Services eCommerce Jewelry 78

Omnisend

MAY 4, 2021

If you think influencer marketing is only for the big dogs of ecommerce, guess again. We’ll take you through the ropes, outline how to do influencer marketing, discuss its benefits, and show you some successful influencer marketing examples in ecommerce. Best Influencer Marketing Examples.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. KPI : Cost per purchase.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. The set-and-forget principle doesn’t work in the world of e-Commerce marketing.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Our Recommendation. Klaviyo vs. Listrak. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

AUGUST 5, 2021

Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. For example, “The perfect gift for her this holiday season” or “Keep your pond protected from cold weather.”). Pushing Shoppers Toward a Purchase.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Prisync

MARCH 13, 2018

Their Youtube channel is a great example of this. A simple search of “fitness tracker recommend” on Twitter gave me this Tweet. For example. Fitbit is a great example of a consumer electronics company using social media to widen their reach, improve their brand and sell more products. Let’s look at an example.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. There are so many different rules to set that help eCommerce merchants capture the leads they want. The right content.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. percent , so be sure to experiment with how to improve your SMS marketing strategy each month. A lot of online SMS marketing platforms are surprisingly affordable.

eCommerce Marketing 65

eCommerce Marketing eCommerce Marketing Customer 65

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. For example, we created three campaigns for the Faux Panels account: Faux, Stone and Brick; then, we identified high-impact keywords for each campaign. The Stone campaign, for example, included keywords such as: faux stone panel, faux stone veneer, home location and more.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

JULY 4, 2022

Common Google Analytics Errors for ecommerce Accounts. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 293

eCommerce SEO Events Recommendation 293

Groove

JULY 16, 2020

For example, if you have day-to-day sales from Black Friday through Cyber Monday, you'll want to set up parameters that don't allow previous discount codes to apply to that daily special. A simple example involves when brands use eCommerce loyalty programs to retain customers. Gamification is more prevalent than we may realize.

eCommerce 259

eCommerce Social Media Recommendation Games 259

Groove

FEBRUARY 18, 2022

Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. The Segment trigger. The Date trigger.

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Optimizely

MARCH 5, 2020

You’re inserting relevance into everything from your subject lines to the actual products you’re recommending within each email. It’s the best way for Ecommerce marketers to make every web visitor feel like they have a personal shopper. In this example, visitors who click on an ad for baby shoes: .

Presentation 195

Presentation Recommendation eCommerce Marketing eCommerce 195

Kissmetrics

JANUARY 4, 2021

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app: From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. Another recommendation is to update your bio with shopping information.

eCommerce 339

eCommerce Payment Services Recommendation eCommerce Platforms 339

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. Segment by lifecycle stage, previous purchase behavior and more. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Optimizely

FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Have any other ideas beyond what we recommend here? Product recommendations.

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 298

Social Media X-cart Consumer Events 298

Groove

JULY 2, 2019

We recommend button sizes no smaller than 44 pixels by 44 pixels to accommodate finger tap on mobile devices. If you're interested in learning more, we recommend our related blog about eCommerce checkout best practices. Incorporating clear incentives in your eCommerce strategy can offer numerous benefits for your business.

Shopping Carts 284

Shopping Carts Payments Live Chat Shipping Costs 284

Groove

FEBRUARY 24, 2021

For example, let's pretend you have a list of highly engaged leads who have not filled out a Contact Us form. To share an example from my personal life as a salesperson many years ago, I always noticed that other salespeople were recommending a 2-week follow-up after a presentation. Set up HubSpot workflows for warm leads.

Customer 345

Customer Technology Information Marketing 345

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store. .

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

SellBrite

APRIL 9, 2017

Lack of knowledge – Facebook’s targeting and functionality keeps improving by the day and e-commerce marketers simply can’t keep up. Lean teams – The majority of ecommerce stores start with lean team of one to a few members. If someone purchased coffee beans – recommend them a coffee maker.

eCommerce 123

eCommerce eCommerce Marketing Recommendation Social Media 123

Omnisend

JUNE 4, 2021

SMS marketing consists of sending text messages to convey an announcement of some kind; i.e., a reminder, a promotional deal, etc. More ecommerce marketers are viewing it as a valuable communications channel. For example, let’s pretend a marketer sent 5,000 text messages. Recommendations.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Inflow Insights

OCTOBER 24, 2017

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. The recommendations you get seem very basic and/or cookie cutter in nature. eCommerce Marketing vs. Lead Generation.

eCommerce Marketing 61

eCommerce Marketing eCommerce Marketing SEO 61

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Pinterest provides an interesting marketing mix.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81