Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. Let’s look at SEO next.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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B2B eCommerce Marketing eCommerce Marketing 78

Retail TouchPoints

JULY 4, 2022

Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. Common Google Analytics Errors for ecommerce Accounts. The good news?

eCommerce 246

eCommerce SEO Events Recommendation 246

Retail TouchPoints

APRIL 13, 2021

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Your retail site doesn’t need to live or die by Core Web Vitals scores.

SEO 161

SEO Improvements Recommendation Mobile 161

Kissmetrics

OCTOBER 6, 2021

Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away.

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Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

JANUARY 13, 2022

Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. Unfortunately, most online stores tend to neglect these pages , at least from an SEO and content standpoint. The First Step: Create High-Quality Website Content. on your site.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

APRIL 20, 2018

In March 2018, Google announced their Shopping Actions launch –– a tool aimed at helping retailers compete against Amazon. In early beta programs, Google retail partners saw the average size of a customer’s shopping basket increase by 30% after joining the program. voice commerce!). Optimize your feed with common SEO tactics.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

BigCommerce

DECEMBER 13, 2017

Last year, the retail giant surpassed $107 billion in total sales. Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. That, combined with great reviews and optimized SEO you’ll have a winning strategy.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

AUGUST 25, 2021

This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

FastSpring

DECEMBER 18, 2020

If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce. To visualize what B2B ecommerce covers, we’re talking about: Distribution selling: if a business is selling to another large store or chain retailer.

B2B 148

B2B eCommerce Payment Services SEO 148

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Make sure you’re both searchable and retail-ready across every site.  

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

NOVEMBER 2, 2017

This is us leading you to the ecommerce waters – it’s now up to you to drink. In the online retail world, traffic is the foundation of your brand’s success. But, how exactly do you increase ecommerce traffic? AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Omnisend

APRIL 28, 2023

In 2022 retail online sales were estimated to be over 5.7 Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

In 2022 retail online sales were estimated to be over 5.7 Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. In that context, dropshipping is significantly the opposite of what traditional retailers and other ecommerce merchants have to deal with. And they’re nothing too rocketry.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

Ecommerce Platforms

MAY 2, 2018

Ecommerce Minute. Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. If these topics catch your interest, be sure to check out the eCommerce Minute Podcast for even more. This is a raw podcast created for online retailers by online retailers.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

ChannelAdvisor

JANUARY 4, 2018

RetailOps CEO Sam Morgan gives a breakdown of the two programs helping retailers reach the golden Prime shelves. We understand the implications for you as a retailer — your reputation, your livelihood and your job security are all at risk when your Amazon account is suspended. Boosting Your Visibility on eBay: Can You Do SEO on eBay?

Blog 40

Blog eCommerce eCommerce Marketing PPC 40

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! Last time , we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more. This month has given us a lot to be thankful for in the marketing news world. Brand Attribution Marketing: Upper-Funnel Branding for Ecommerce Marketers.

Marketing 78

Marketing eCommerce Social Media Gifts 78

ROI Revolution

MARCH 4, 2020

While these are massive changes for Macy’s, the business is confident that their plan, which was developed over a six-month period, will help them combat the changes in the retail world. The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Pinterest Introduces New AI Feature.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. If you’re a clothing retailer, encourage them to share photos of them in their outfits. Or Facebook.

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 27, 2020

Marketing News Highlights. s sales rose 24% in the third quarter, the retail giant’s one-day free shipping offer put a dent in its bottom line as its net income fell 26%. Brian Olsavsky, the retailer’s chief financial officer, acknowledged that the costs associated with the shift to one-day delivery have been higher than anticipated.

Marketing 78

Marketing Shipping Costs Social Media Games 78

ROI Revolution

JANUARY 3, 2020

retail stores closed in 2019 , a 59% increase over 2018. Many of these closures were due to bankruptcy, as was the case with retail chains like Forever 21, Payless ShoeSource, and Gymboree. The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

JULY 13, 2021

And don’t forget to talk with your search engine optimization team to see how any offers affect your site’s SEO strategy.). Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Take plus-sized European fashion retailer Navabi. Free Samples. Survey Participation.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

AUGUST 31, 2017

Summer is culturally over in the U.S. –– marking a shift in mindset for retailers across the globe. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Bill Widmer, Ecommerce SEO & Content Marketing Consultant.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Inflow Insights

APRIL 16, 2019

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS). This is the number one goal afterall.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Payoneer

APRIL 4, 2023

Dubai has everything from the thriving wholesale and retail sector to the dynamic technology industry and the growing renewable energy sector. Retail and trading industry: The highest GDP contribution in Dubai The wholesale and retail trading industry is the most significant contributor to Dubai’s GDP, accounting for 22.7%

Payment Services 26

Payment Services eCommerce Financial Services Banking 26

ROI Revolution

DECEMBER 2, 2021

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. How COVID-19 has transformed ecommerce. growth this year. million by 2022.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

eCommerce CEO

AUGUST 19, 2017

Combined with a smart marketing strategy, the right tools and ecommerce marketing tips can grow your online store. Where and how to host your ecommerce website are important choices which influence your site’s visibility, down time, and the fees you pay each month for hosting. Ecommerce Business Tools.

Shipping Costs 99

Shipping Costs eCommerce Payment Services Merchant Services 99

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 The global apparel market was still worth a whopping $1.5

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. But this year, consumer demand for products surged earlier than expected – and retailers and container companies weren’t prepared. How COVID-19 has transformed ecommerce. growth this year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. of all retail search ad spend , and contribute to 85% of all clicks. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

ROI Revolution

JANUARY 5, 2022

Ecommerce impacts to expect from the pandemic in 2022. Retail ecommerce has nearly doubled since the coronavirus pandemic started. This year, US ecommerce sales will surpass $1 trillion for the first time ever. Retail as a whole saw tremendous growth last year. Ecommerce sales are projected to grow 15.9%

eCommerce 78

eCommerce Social Media Payments Payment Services 78