Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

OCTOBER 6, 2021

That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. 7 Strategies for D2C Brands. Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you.

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Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How has consumer behavior changed?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

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BigCommerce B2C eCommerce Marketing B2B 195

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

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eCommerce Marketing eCommerce Marketing Merchant Services 134

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

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Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

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PPC eCommerce SEO Improvements 99

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Let’s start with what’s changed in eCommerce keyword research.

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eCommerce SEO Article Recommendation 189

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

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eCommerce PPC SEO eCommerce Marketing 103

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

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Customer Customer Retention Merchant Services PPC 150

Inflow Insights

JUNE 26, 2020

If an agency is growing its conversion rate optimization (CRO) team and the new team members prefer to work in Trello, the agency will keep them on Trello so they can start working on client strategies without learning a new system. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency.

PPC 78

PPC eCommerce SEO Definition 78

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Visibility isn’t cheap.

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PPC BigCommerce Recommendation Apparel 408

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

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PPC eCommerce SEO X-cart 162

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

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PPC eCommerce Marketing SEO 109

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Retail TouchPoints

JULY 4, 2022

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy.

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eCommerce SEO Events Recommendation 296

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Note: If you want us to improve the SEO for your eCommerce store, we’d love to help you to target these keywords as part of a strategy to increase organic traffic and sales from search engines. Does that sound familiar? Get in touch.

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eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads.

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PPC eCommerce Social Media Channel 156

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

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PPC SEO eCommerce Fashion 117

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. One of the most effective strategies to achieve this is through market gap analysis. Are there emerging technologies, consumer preferences, or cultural shifts that could impact your market?

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eCommerce Marketing Social Media Supplies 129

Prisync

JULY 19, 2017

Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. create cost-effective strategies. This strategy has been proven to increase significantly your conversion rates. Knowing your audience helps you: • craft specific messages. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Omnisend

MARCH 21, 2021

When scaling for marketing , you should be designing a plan of action for all angles. Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. Reveal the Power of Email Marketing Automation to Its Full Potential.

Marketing 142

Marketing Social Media PPC Customer Retention 142

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

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Marketing Social Media White Paper PPC 78

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. But it’s not the sole piece of the puzzle; Shopping campaigns require time to set up, careful thought in targeting and account structure, and a complicated strategy to drive big results. The Results.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. — February is a great month to think about ecommerce traffic generation strategies. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore.

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eCommerce SEO Social Media PPC 93

Inflow Insights

JUNE 17, 2019

This is typically used as a high-level marketing strategy framework. How did we apply it to the nitty gritty of an eCommerce Facebook Ad campaign strategy? Typically, eCommerce Facebook Ad strategies jump straight to the ‘ Do’ stage. How We Scaled the Performance of Aviator Gear’s Facebook Ads.

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eCommerce Social Media eCommerce Marketing Customer 104

Store Growers

JULY 14, 2023

Furthermore, businesses that sell products that require a delicate approach to the advertising strategy or ethical considerations can benefit from collaborating with a team of experts who know the ins and outs of Google ads. Services : Full-stack of digital marketing services. Scalability. Hawk SEM Best for : Mid-size businesses.

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Social Media SEO PPC Management 91

Inflow Insights

NOVEMBER 11, 2021

In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Which eCommerce products tend to work best on each channel. If you want a personalized Google Ads, Facebook Ads, or Instagram Ads strategy from our team, request a free proposal anytime.

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Social Media eCommerce Recommendation PPC 125

Inflow Insights

NOVEMBER 14, 2017

She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more. Don’t have a holiday strategy? BigCommerce has a fantastic roundup of 49 Tips & Strategies for Success Holiday Marketing Campaigns.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Ecommerce Platforms

MAY 2, 2018

The daily show features tips for starting, growing and outsourcing your eCommerce drop shipping business. Ecommerce in the Trenches. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. The topics range from inbound marketing to paid advertising to conversions.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. We are currently viewing a disruptive trend whereby white-label products are thriving and snagging market share from large brands.To

eCommerce 78

eCommerce Channel PPC Gifts 78

FastSpring

DECEMBER 18, 2020

“We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says. This was the exact problem that BizNet hit when they realized their manual B2B sales strategy was no longer working for them—or their customers.

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B2B eCommerce Payment Services SEO 148

ROI Revolution

JULY 6, 2017

This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns. Traffic Source – Active PPC Measurement. A core aspect of strong ecommerce marketing strategy is lead generation.

eCommerce 96

eCommerce PPC Download Improvements 96

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

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eCommerce Marketing eCommerce Marketing Shipping Costs 248

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. All these help you build your overall brand strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. All these help you build your overall brand strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88