Optimizely

DECEMBER 6, 2018

Offer personalized recommendations. Personalized recommendations?” Isn’t that basically ecommerce marketing strategy 101?” When you look at your customer’s data across channels, you can understand what they’ve purchased or browsed in the past, then recommend specific products that are tailored just to them.

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? usually by texting the word "STOP.".

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Algopix

SEPTEMBER 20, 2023

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. Start by analyzing your industry and niche.

Shipping Costs 128

Shipping Costs Shipping eCommerce Social Media 128

Groove

AUGUST 20, 2020

Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Run a giveaway on social media. Leverage content marketing. Run A Giveaway On Social Media. Use banners to promote holiday offers. Offer electronic gift cards.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Social Media Marketing. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Omnisend

MARCH 31, 2021

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. This explains why major beauty brand Estee Lauder spends roughly 75% of its marketing budget on influencers. Image source.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). What are Influencers?

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. Adopt a Holistic Data Analysis Strategy.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Media 272

Social Media X-cart Consumer Events 272

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

JULY 16, 2020

We encourage all of our clients and eCommerce businesses across the board to create a promotional plan in advance. In addition to the strategies we shared to help prepare for last year's holiday, we're sharing 5 more Black Friday promotion tips to help drive eCommerce sales this year: Offer more than one discount code.

eCommerce 259

eCommerce Social Media Recommendation Games 259

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. To put it simply, they can't. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Omnisend

FEBRUARY 7, 2021

With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family. Chances are, it’s customer reviews.

Customer 148

Customer Marketing Social Media Article 148

ChannelSale

DECEMBER 4, 2023

Online shopping and social media have changed how consumers interact with brands and choose what to buy. This blog will discuss social commerce, examine its factors for growth, and explain why businesses should invest in this channel. What Is Social Commerce? Why Retailers Should Invest in Social Commerce?

eCommerce 52

eCommerce Social Media Retail eCommerce Marketing 52

Smile.io

MARCH 23, 2022

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. It is a customer-centered marketing approach that is driven by a two-way dialogue, enhancing a more one-on-one approach with customers and subscribers.

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Customer 66

ROI Revolution

AUGUST 5, 2021

With the right omnichannel strategy, your brand can crush your competition to have a profitable holiday season this year. Use these tips for Amazon, paid search ads, social media, website optimization, and more to not just achieve but exceed your holiday goals this year. Provide personalized recommendations to shoppers.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Groove

FEBRUARY 11, 2019

We're sorry to break it to you, but there isn't a silver bullet in eCommerce marketing. When it comes to eCommerce strategy, you have to think about three things – the past, the present and the future. Typically, we recommend having four-email set up in your workflow. Discounts and Promotions. Lead Capture.

eCommerce 258

eCommerce Payments eCommerce Platforms Recommendation 258

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Social Media. Fitbit’s video marketing strategy. In most cases, the answer is “yes”.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Algopix

MAY 27, 2023

Whether you’re launching your first product or looking to optimize your existing Amazon business, this guide will equip you with the knowledge and strategies necessary to thrive in this ever-evolving online marketplace. Let’s explore these strategies in further detail: 1.

Social Media 119

Social Media Fulfillment SEO Mobile 119

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Which eCommerce products tend to work best on each channel.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Groove

APRIL 4, 2019

User-generated content, such as product reviews, social media integration, FAQ forums and discussion boards, directly connects your brand with customers. This authentic content is personalized, socially-integrated, insightful and transparent. Social Media Content & Influencer Marketing.

eCommerce 250

eCommerce Social Media Consumer Improvements 250

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Kissmetrics

JANUARY 4, 2021

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app: From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. Another recommendation is to update your bio with shopping information.

eCommerce 339

eCommerce Payment Services Recommendation eCommerce Platforms 339

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Smile.io

MAY 15, 2024

💡 Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing revenue without a significant increase in operating costs.   As a store owner, learning how to scale your ecommerce business is critical to driving profitability.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

Groove

NOVEMBER 26, 2021

In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. It includes a variety of features that allow marketers to create a truly personalized experience for every person that visits your website.

BigCommerce 195

BigCommerce Marketing Shopify Merchant Services 195

Groove

FEBRUARY 2, 2022

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

Customer 150

Customer Customer Retention Merchant Services PPC 150

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. Lim recommends testing one or two new sources of customers each month with a small investment.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. Conduct Influencer Research.

Marketing 419

Marketing Social Media Blog Clothing 419

ecomdash

DECEMBER 31, 2018

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Here’s everything you need to know about tailoring your content strategy once the purchase has been finished. Your Goals. Just because you sold something doesn’t mean you can stop selling. Elicit positive reviews.

eCommerce 80

eCommerce Social Media Merchant Services Article 80

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

MARCH 11, 2020

In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. The budgeting method we recommend to find your most profitable campaigns. Note: We would love to help your eCommerce business maximize profitability from Facebook Ads, Instagram Ads, and Google Ads. Get in touch. Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156