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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC Negative Match Recommendations.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. It was so successful that the major global brand MAC used the same Virtual Try-On technology for its own products.

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4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. This trend is not limited to Over The Top content platforms (OTT).

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Top 3 Must-Watch E-Commerce Trends in 2024: Stay Ahead

365 Retail

Such insights can even help businesses create tailored product recommendations, personalise advertisements, and customise shopping journeys. Integration of Artificial Intelligence AI has already made remarkable advancements in various industries, and in 2024, it will be an indispensable tool in the e-commerce realm.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Before anything else, we recommend scaling content production to target all of your important customer segments. B2B eCommerce Marketing Strategies for PPC. Google recommends running at least three ads at any time, per ad group. B2B eCommerce Marketing Strategies for CRO. Optimize branded campaigns.

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Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. For example, if an employee is “sweethearting,” or giving their employee-only discount to all their friends, the EBR might recommend a retraining where the employee is reminded of the limitations of the discount.