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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Enter: mobile marketing. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Map Customer Journeys for Data-Driven Mobile Marketing.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand.

eCommerce 356
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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

As we navigate the complexities of global commerce, the need for efficient and transparent international transaction methods becomes increasingly apparent. DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. trillion in 2022.

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Nexbelt’s Secret Sauce to Building a Successful E-commerce Brand

lateshipment

We spoke to the CEO of Nexbelt, Tom Hunsucker to know more about how they grew to become a differentiator in the adventure apparel industry in the US, and what it means to be in e-commerce to make it big. We wanted to push our business a bit further, given the larger market we can cater to, and thus, created a website.

eCommerce 130
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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels. Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online.

B2B 271
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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Unfortunately for all of us in the industry, the problem of chargeback fraud continues to grow, and for several reasons: The Growth 0f Ecommerce First, ecommerce continues its rapid expansion. Yes, ecommerce is crucial for sales revenue.

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Shopify vs Shopify Plus (Shopify+): Which is Right For Your Business?

Groove

When you start an eCommerce business, the first decision you'll have to make is which platform to use for your eCommerce store. Shopify is one of the most trusted names in the eCommerce space, with more than 4.5 If you decide to go with Shopify for your eCommerce needs, which plan is best for your business?

Shopify 195