Tue.Jan 05, 2021

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Tendances 2021

Forrester eCommerce

Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 508
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10 Alternatives to Google Hangouts on Air

Kissmetrics

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

Games 363
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Can Your Sales Rep Be Influenced By Commission?

Forrester eCommerce

Compensation is not always the most important sales motivator. Assessing your team on three factors will determine the influence it has to drive sales.

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10 Free Google Tools All Content Marketers Should Use

Kissmetrics

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pr

Marketing 362
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

Preliminary holiday 2020 results have proven unsurprising so far: analysts expect modest year-over-year growth fueled by a massive increase in ecommerce activity across a longer-than-usual season. In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021.

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Make it Big 2020 Spotlight: An Investor’s Outlook on What Makes a Successful Online Brand with Jeff Richards

BigCommerce

The ecommerce space has evolved over the years, but the coronavirus pandemic accelerated our predictions.

eCommerce 372

More Trending

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If Your Store Had no Ecommerce Fraud This Holiday Season, You May Have a Larger Problem

Retail TouchPoints

Fraud is a costly problem for merchants, and it’s growing. The cost of fraud to retailers is up 6.6% this year over last, according to LexisNexis. And merchants may have been extra concerned about fraud during the holiday shopping season, because the crush of holiday orders and unusual shopper behavior (binge-buying, shipping to multiple addresses) can make it hard to detect fraudsters online and at curbside for BOPIS pickups.

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336: How To Plan For 2021 And A Recap Of The Past Year With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to recap the year for both of my businesses and what lies ahead for 2021. There are a lot of changes coming for ecommerce especially in the realm of online advertising. This episode covers some of these changes and what to do about it. What You’ll Learn Recap of the past year for BumblebeeLinens.com and MyWifeQuitHerJob.com.

Books 156
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XRC Labs Launches Fellowship Program to Assist Entrepreneurs of Color

Retail TouchPoints

XRC Labs , an accelerator focused on the retail technology and consumer packaged goods sectors, has launched XRC Elevate, a fellowship program that aims to bring resources and tools to underrepresented startup founders of color. XRC Elevate fellows will participate in the program alongside XRC Labs Accelerator companies, and the first fellow will receive a $5,000 grant.

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The Ultimate Guide to eBay Feedback

SellBrite

Whether or not you like to read what people think of your products or services, consumers do. Nearly all American consumers, anyway — even when they’re shopping online. In 2018, a study by Power Reviews reported that 26% “consult reviews for every purchase they make online. That number jumps to 30% for consumers age 18–44.” EBay’s approach to reviews is unique in that it’s reciprocal.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Macy’s Names New Chief Merchandising Officer

Retail TouchPoints

Macy’s has promoted Nata Dvir to Chief Merchandising Officer of the Macy’s brand, effective Feb. 1, 2021. In her new role, Dvir will be responsible for leading Macy’s Merchandising, with oversight of all merchandising categories and private brands. She succeeds Patti Ongman, who will retire at the end of January 2021. Dvir currently serves as SVP and General Business Manager for Beauty and Center Core Merchandise at the retailer.

Jewelry 166
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How Omnichannel Retail Is Changing the Industry | Salsify

Salsify

The path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop Now” button on Instagram. They may browse several retailers’ sites to compare prices before ultimately deciding to purchase your product on Amazon and taking advantage of two-day Prime shipping.

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UKVIA calls for vaping to be given ‘essential status’ during lockdown

TalkingRetail

The UK Vaping Industry Association (UKVIA) is calling on the government to consider classifying vape shops as essential retail, as the UK enters a new national lockdown. The trade body believes ensuring that smokers can access the customer service, experience, knowledge, and advice that is offered in stores during lockdown is vitally important to helping.

Customer 137
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Macy's replaces chief merchant after 2 years

RetailDive

Nata Dvir, who leads the department store's beauty and center core merchandising, will take the job next month, reporting to CEO Jeff Gennette.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Spar partners with influencer

TalkingRetail

Spar is partnering with social media influencer Graeme Tomlinson, known as The Fitness Chef, in January. The partnership will see the retailer sharing nutritional advice and recipes over the course of January to help consumers start 2021 as they mean to go on. Madeleine Blowing, brand and digital executive at Spar UK, said: “Our January.

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What is Prestige Pricing and Is It Right For You?

Wiser

Why are some people willing to pay seemingly sky-high prices for certain items? In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their friends, display their status, or simply treat themselves to a bit of luxury. The consumer psychology around luxury is fascinating.

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Nisa unveils new meal for tonight promotion

TalkingRetail

Nisa retailers are introducing a new family meal deals promotion. Throughout January, stores will be offering a chilled Co-op pizza, freshly cut fries, and a choice of Gu desserts for £5. Meanwhile, those following a plant-based diet can pick up an alternative bundle comprising a Goodfella’s Vegan Stonebaked Falafel pizza and a three-pack of Magnum.

Retail 102
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Pandemic-fueled omnichannel shopping surge here to stay: Nielsen

RetailDive

Buying across both store and online channels increased 50% in 2020 and doesn't show signs of slowing anytime soon, the data firm noted.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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10 Features Your Billing Software Needs to Have

FastSpring

When you were starting your online business, you probably weren’t thinking about how exciting the billing process would be unless you’re a trained accountant and love documentation, of course. You’re probably more interested in developing new products and creating business solutions. Regardless of your professional motivations, billing and invoicing is a vital part of any successful business.

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EBay targets mobile shoppers with holiday AR sweepstakes

RetailDive

The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.

Mobile 113
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2020 Holiday Ecommerce News & Updates [January 2021]

ROI Revolution

Published September 14, 2020. Updated January 5, 2021. From the completely unexpected impacts of the coronavirus on ecommerce to the twists and turns of Amazon Prime Day 2020 , 2020 introduced a mix of obstacles and opportunities for all brands and retailers. With all of the ups & downs, 2020’s holiday ecommerce shopping landscape was like no other.

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Afterpay basket size jumps 30% over the holidays

RetailDive

The installment payments firm benefited from pandemic-induced behaviors in favor of contactless buying.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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December 2020 SEO News Recap: Algorithm Update, 2020 in Search, + Ranking Factors

ROI Revolution

Published January 5, 2021. 2020 in Search. Google released their annual “year in search” video on December 9th around the theme, The world the year asked, “Why?” You can watch the video here. Here are a few other blog articles highlighting the year that was: Making sense of 2020 through Search. A weird year in review. Yes, Virginia, Google Did Release a Core Algorithm Update.

SEO 78
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What does the future hold for retailers?

Retail Technology Review

Shopping habits are changing, and retailers are doing an exceptional job at keeping up and adjusting their business models with the help of technology to meet these ever-changing shifts. With many high streets still struggling but the desire to shop local remaining strong, retailers are looking at a very different future than they would have imagined this time last year.

Retail 79
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Usdaw asks government to prioritise shopworkers for Covid vaccination

TalkingRetail

Retail trade union Usdaw has written to health and business ministers calling for the government to ensure that frontline retail staff are prioritised for the Covid vaccination and testing. The union also asks for full pay and support for those who are ill, self-isolating or shielding. Paddy Lillis, Usdaw general secretary, said: “Retail staff are.

Retail 86
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Crisis Management: How a bad Q1 and a small assortment turned into a good year for Mack Weldon

RetailDive

The DTC brand's bottoms business is up "well over 100%" year over year as the company capitalizes on comfort clothing trends.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Henderson Group works with Sainsbury’s

TalkingRetail

Sainsbury’s stores in Northern Ireland have started selling Spar-branded products as part of a contingency plan for Brexit and the new Irish Sea border, reports suggest. The supermarket giant is believed to have signed a contract with Henderson Group to stock around 70 Spar-branded products. The Henderson Group told the Belfast Newsletter: “Over the last.

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Tuesday Morning exits bankruptcy

RetailDive

The off-price retailer emerges with roughly 200 fewer stores and new capital.

Retail 120
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Fibre One launches health and wellbeing TV campaign

TalkingRetail

Snack brand Fibre One is launching a campaign to “encourage consumers to take 30 minutes out from their hectic routines to slow down and simplify their lives”. The “Take30” campaign includes a TV advert highlighting the challenge and features the brand’s new Chocolate Fudge Brownie recipe, containing 30% less sugar. The advert is running until.

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Trader Joe’s closes store early after protests over face masks

RetailWire

A group of people staged a “Burn the Mask” protest outside a Trader Joe’s in Fresno, CA, over the weekend to demand the chain allow them to shop without having to wear a face covering. Similar protests have taken place at other retail and restaurant locations around the country despite the fact that cases, hospitalizations and deaths are skyrocketing due to the spread of COVID-19.

Other 76
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.