Wed.Dec 18, 2019

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Just How Much Do Design And Data Science Collaborate?

Forrester eCommerce

What if I told you that less than half of design teams frequently work with analytics or data science employees during an iterative design process? It’s hard to be “dataful” without talking to people who have lots of data (to borrow a phrase from design author John Maeda). Earlier this year, I worked with my […].

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Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following.

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Headless eCommerce Tips & Trends for 2020

Groove

What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.

eCommerce 250
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285: Linda Bustos On The Latest Trends In Ecommerce

My Wife Quit Her Job

Today I have an extra special guest on the show, Linda Bustos. When I first got started in ecommerce way back in 2007, Linda’s articles were what got me through the dark periods of my business. She runs the Get Elastic Ecommerce blog which is recognized as one of the top 15 entrepreneur blogs worth reading and a top-50 spot on the AdAge Power 150.

eCommerce 156
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Strategies for Creating Repeat Customers with Post-Purchase Emails During the Holidays

Sailthru

During the holiday season, it’s natural for any brand to see a ton of new customers. In fact, Sailthru research found that most retailers owe 32% of their holiday traffic to first-time shoppers. Those same marketers overwhelmingly cite email as the most effective channel for converting them into loyalists. Luckily, those two go together perfectly, as post-purchase emails offer no shortage of strategies for creating repeat customers.

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Ecommerce lessons from Singles Day: How to plan next year’s holiday outreach

GetElastic

What originally began as a joke of a holiday on a Chinese university campus on 11/11 (because the number 1 resembles a lonely man), has now become “ Singles Day ,” the biggest ecommerce shopping day of the year in the world – even outpacing Black Friday and Cyber Monday. In 2009, Alibaba decided to try to capitalize on this cultural phenomenon and has now transformed it into a multi-billion dollar sales and marketing opportunity.

eCommerce 103

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Creating Customer Centricity with eCommerce Fulfilment

Omniconvert

Creating Customer Centricity with eCommerce Fulfilment As the Wall Street Journal wrote, “Alongside life, liberty and the pursuit of happiness, The post Creating Customer Centricity with eCommerce Fulfilment appeared first on ECOMMERCE GROWTH Blog.

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Top 5 2019 Digital Marketing Trends: Wrapping Up the Year

ROI Revolution

Published December 17, 2019. 2019 has almost come and gone. Before we roll into 2020, it’s important to take some time to reflect on the top 2019 digital marketing trends. To predict where the digital marketing landscape is going, it’s important to remember where we are now. What were the top changes we saw and how will they affect 2020?

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DSV signs new partnership agreement with Marimekko Finland

Retail Technology Review

DSV and Marimekko in Finland have signed a partnership agreement. As a result, Marimekko’s central warehouse operations will be moved to DSV’s new warehouse in Vantaa in the beginning of 2020.

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New Retail Metrics Lead to Fewer Sweeping Promotions and More Control of Profit

Dynamic Action

Most retail reporting focuses on metrics that describe what’s already happened (outcome metrics such as revenue) and others that offer some visibility into the health of the business. (influence metrics such as average transaction value.) To improve outcome metrics, retailers often resort to generalized action such as large sales and sweeping promotions which 1) no longer yield the returns seen in the past and 2) increasingly erode profit.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Wrapping Up The Year: Our 2019 Blog Roundup

FastSpring

To recap a fantastic year at FastSpring, we want to take a look back at our top 10 blog posts from 2019. As a partner in growth for thousands of software companies around the world, one of our goals is to provide blog content that is helpful, interesting, and informative. From explaining the purpose of a Merchant of Record to breaking down emerging regulations like the GDPR and PSD2, the FastSpring blog covered a wide variety of important ecommerce-related topics for businesses looking to sell m

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Cyber Week 2019 - Sales Boom, Profits Decline

Dynamic Action

The DynamicAciton Data Science Team has released its analysis of Cyber Week 2019. The study compares Nov. 18 - Dec 1, 2018 to Nov. 24 - Dec. 7, 2019.

Retail 62
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Proven Tips to Create Your Most Effective Retail Store Layout [INFOGRAPHIC]

retailnext

Regardless of whether you are planning on opening a new store or undergoing a store revamp, the layout of your store is more crucial to your overall performance than you may think. After all, picking the right layout design will allow your customers to shop your store with ease. Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers.

Retail 52
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TACKLING THE IMPACT OF FAST FASHION TO THE SUPPLY CHAIN HEAD-ON

PFS

Consumers are increasingly expecting fast, affordable and on-trend, seasonal apparel at the click of a button – putting increased pressure on online retailers to deliver in ever-shortening time frames. This ‘fast fashion’ phenomenon continues to cause a significant shift within the fashion industry. With the rise of social commerce, it has never been easier for consumers to obtain the latest celebrity or catwalk styles.

Fashion 52
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

Dynamic Yield

Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks. The post Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products appeared first on Dynamic Yield.

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The Missing Piece in Retailer Email Marketing Strategies

Powerinbox

One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web. Many online businesses have built a thriving market in user behavior data that can be effectively leveraged to improve accuracy and efficacy of marketing efforts. Many online storefronts adopt these policies wholeheartedly, with the customization they enable serving as a core element of their business model.

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WWD: As Cyber Sales Boom, Profits Decline

Dynamic Action

Women’s Wear Daily’s Executive Editor, Arthur Zaczkiewicz exclusively sited DynamicAction's analysis of the Retail Vortex in his recent article.

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Year in Review: ChannelAdvisor’s Top 5 Blog Posts from 2019

ChannelAdvisor

Over the past 12 months, online sellers found new and exciting ways to survive and thrive in the midst of significant industry changes. They streamlined inventory management, fine-tuned data feeds and expanded to new channels. They also relied on the ChannelAdvisor blog to stay ahead of the latest trends, tips, news and best practices. . Now that we’re nearing the end of one year and preparing for the next, it’s time for a quick refresher on the most-read topics. .

Blog 45
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products

Dynamic Yield

Dynamic Yield examined changes in online shopping behavior during Black Friday and Cyber Monday compared to the rest of the year, providing helpful insights and benchmarks. The post Analysis of 54.2M carts during Black Friday & Cyber Monday 2019 finds consumers spent more on fewer products appeared first on Dynamic Yield.

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Bamboo Rose Release 2019R2 Deepens Business Partner Collaboration and Visibility

Bamboo Rose

Bamboo Rose is excited to announce our new platform updates that make real-time collaboration with supply chain partners both intuitive and automated, especially in areas like product ideation, inventory allocation, and project management. Plus, with our latest enhancements, customers can now support company-wide corporate social responsibility (CSR) initiatives through intelligent management of material and component […].

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Helloprint doubles conversion rate with personalization

Dynamic Yield

Learn how the European retailer incorporated testing into their digital operations to tailor the customer journey, doubling its new visitor conversion rate. The post Helloprint doubles conversion rate with personalization appeared first on Dynamic Yield.

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Shopify Alternatives: eCommerce Platforms to Consider

Groove

Used by over 1 million businesses worldwide, what’s so good (or bad) about Shopify? We’ve created an in-depth analysis on implementing Shopify as your eCommerce platform as well as alternative platforms specific to enterprise business and small businesses. Pros & Cons of Shopify. Pros. Shopify’s approachability is one of its biggest strengths. Users can choose from an abundance of design templates that are also responsive to mobile and tablet breakpoints.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Lagos leverages personalized messaging to drive a 65% uplift in purchases

Dynamic Yield

Learn how the fine jewelry brand uses data-driven creative and urgency notifications to drive a 65% uplift in purchases per customer. The post Lagos leverages personalized messaging to drive a 65% uplift in purchases appeared first on Dynamic Yield.

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The Ceaseless Momentum of Digital: From the Desk of Timothy Seward

ROI Revolution

Published December 19, 2019. As we approach this new decade, it’s helpful to take a moment to briefly review the path of digital commerce to this point. Let’s not forget that many digital hopes were dashed when the dot com bubble burst twenty years ago. As it turns out, the true promise of digital wasn’t foolish, it just lacked a bit of foresight. .