Wed.Jun 09, 2021

358: The Ultimate Website Audit Checklist With Ian Cleary

My Wife Quit Her Job

Today, I’m happy to have Ian Cleary on the show. Ian runs RazorSocial where he helps companies with their digital marketing efforts, and today we’re going to talk about website design, content marketing, and how to do a full audit of your site for SEO and conversions.

Books 156

Best WordPress Hosting (June 2021) – The Top 5 WordPress Hosting Services Reviewed and Compared

Ecommerce Platforms

The term “web hosting” can sound complicated and it can scare people looking to make their way into ecommerce. However, in 2021 web hosting isn't complicated.

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A Guide To Lowering Your Cart Abandonment Rate with Google Analytics

Omnisend

Reading Time: 6 minutes. Cart abandons are painful. Not only can it feel like a personal insult that someone decided not to buy your product, abandons also hit ecommerce stores financially.

Jisp partners with Maybe* to help retailers boost social media engagement

Talking Retail

Jisp, the home delivery and click-and-collect app, has partnered with social media management platform Maybe* to “maximise the social support” it provides to retailers.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

10 Best eCommerce Marketing Automation Systems Compared

Inflow Insights

Editor’s note: This article was last updated in 2020 and has been since been updated for accuracy. Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer.

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Shopify App REVEAL by Omniconvert supports eCommerce brands for the iOS 15 update with a data-driven approach to email marketing

Omniconvert

We are constantly working on supporting Direct To Consumer brands to keep up with these changes while ensuring their margins are not taking big hits.

Blog 78

The Midcounties Co-operative installs recycling reward machine

Talking Retail

The Midcounties Co-operative has partnered with environmental charity Hubbub to install a new Recycle Reward Machine in its Your Co-op Food store in Coleford, Gloucestershire.

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail Touch

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018.

Nisa retailers introduce Father’s Day deals

Talking Retail

Nisa retailers across the country are introducing deals on gifts for Father’s Day (20 June). Some of the sweet offers included in the promotion are Terry’s Chocolate Orange 157g at £1.50 each, alongside Cadbury Heroes 290g, Mars Celebrations 380g, and Maltesers Box 310g – all at £3 each.

Gifts 76

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Amazon’s Response to New Walmart Healthcare Offering: $6 Six-Month Prescriptions

Retail Touch

Amazon Pharmacy has launched six-month prescriptions for Prime members, starting at a cost of $6 for common ailments. The offering was added the day after Walmart launched the Walmart+ Rx program, which provides prescription discounts of up to 85% for Walmart+ members.

Lucozade Zero supports new launches with £2.5m media campaign

Talking Retail

Lucozade Zero is kicking off a multi-media campaign following its recent brand re-fresh and the launch of 330ml cans and a Tropical flavour.

Apparel brands turn to air cargo as inventory delays continue

Retail Dive

Companies including Levi Strauss, Lands' End and PVH said they are expediting more shipments to keep up with sales

Limited edition flavours return with Pringles football partnership

Talking Retail

Pringles is bringing back two “football favourite” flavours alongside a partnership with football freestyler Lia Lewis. Doner Kebab and Pulled Pork Burger limited edition flavours are available now and retail at £2.99.

64

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Strings & Things rolls out limited edition sporty snacks

TalkingRetail

Snacking brand Strings & Things has rolled out two limited edition ranges for its Yollies and Cheeshapes Quirkies brands, to celebrate upcoming sporting events. Sportshapes Quirkies feature 16 sport-themed cheese shapes, including a football, a cheering shape and a foam finger (£1.50).

Government launches new watchdog to protect workers’ rights

Talking Retail

The government is launching a new watchdog that aims to protect workers’ rights in the UK. At present, responsibility for tackling modern slavery, enforcing the minimum wage, and protecting agency workers is currently spread across three separate bodies.

Malibu gears up for summer with Watermelon launches

TalkingRetail

Malibu is launching two new products to tap into the increased demand for watermelon flavoured alcoholic drinks. Malibu Watermelon (21% ABV) is a pre-mixed drink with Caribbean rum and watermelon, available in a 700ml bottle for £15.

62

Coca-Cola supports UEFA Euro 2020 partnership with on-pack promotions

Talking Retail

Coca-Cola Great Britain has kicked off two on-pack promotions to support its partnership with UEFA Euro 2020.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Torrid returns to IPO plans as inclusive sizing catches on

Retail Dive

The private equity-owned plus-size apparel retailer, a millennial favorite, abandoned an effort to go public two years ago

Golden Acre removes added sugar from yogurt range

Talking Retail

Golden Acre Foods has removed added sugar from its range of Fat Free yogurts, in response to the “ongoing concern over obesity and the health impact of sugar”. The new recipe is being rolled out for its Strawberry, Raspberry and Peach & Passionfruit flavours, available in 100g and 150g pots.

62

J. Jill rebounds from pandemic doldrums with 42% sales growth

Retail Dive

Sales, margins and operating profit are up big time at the women's apparel seller, which had a close brush with bankruptcy last year

NFRN to continue to push the police and government to act on retail crime

Talking Retail

The NFRN has vowed to leave no stone unturned as it continues to press the police and government to do more to tackle growing incidents of violence, threats, and abuse against those working in retail.

62

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Activist shareholder behind L Brands breakup urges 'strategic alternatives' at Chico's

Retail Dive

Barington Capital this week slammed the apparel retailer's board and said the value of its Soma lingerie brand may exceed that of the entire company

MPs call on government to raise legal age for cigarettes to 21

Talking Retail

MPs are calling for the age of sale of cigarettes to rise from 18 to 21 to end the “tobacco epidemic” by 2030.

60

Grove Collaborative taps former Amazon exec as new chief marketer

Retail Dive

Jennie Perry spent over nine years at the e-commerce giant, where she led marketing initiatives for Prime and Amazon Fashion

Prophecy launches three wines into UK stores

Talking Retail

US wine brand Prophecy is launching three wines into the UK market. Prophecy Cabernet Sauvignon, Prophecy Malbec and Prophecy Sauvignon Blanc will be available from wholesalers nationwide this month, retailing at £9 each.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.