Wed.Jun 09, 2021

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

The right content. The right audience. The right time. Many eCommerce marketers struggle with this concept. What was once a burden ? providing the right content to the right people at the right time in the shopper's journey ? no longer needs to be! With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time.

Marketing 367
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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. While Amazon states that private label represents less than 1% of its total sales, when drilling down to specific categories, the picture is much different.

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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical. However, unethical PPC practices will do more harm than good for your business. They can also get you in trouble with the law. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads.

PPC 259
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Amazon’s Response to New Walmart Healthcare Offering: $6 Six-Month Prescriptions

Retail TouchPoints

Amazon Pharmacy has launched six-month prescriptions for Prime members, starting at a cost of $6 for common ailments. The offering was added the day after Walmart launched the Walmart+ Rx program, which provides prescription discounts of up to 85% for Walmart+ members. The $6 subscriptions include medications for high blood pressure and high cholesterol.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Best WordPress Hosting (June 2021) – The Top 5 WordPress Hosting Services Reviewed and Compared

Ecommerce Platforms

The term “web hosting” can sound complicated and it can scare people looking to make their way into ecommerce. However, in 2021 web hosting isn't complicated. Picking between hosting companies should be one of the first things you do as a retailer, right up there with choosing your platform or deciding on your store's name. If you are set on WordPress and you've found yourself asking any of these questions.

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DICK’S Second ‘House of Sport’ Store Features Wellness Destination and ‘House of Cleats’

Retail TouchPoints

DICK’S Sporting Goods unveiled its second DICK’S House of Sport concept in Knoxville, Tenn., on June 4. The new location boasts multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service and enhanced technology for ease of connection with the brand. The store features a 24,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putti

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Muggles Welcome: Harry Potter New York Debuts Interactive Tech-Enabled Shopping

Retail TouchPoints

Harry Potter New York debuted on June 3, inviting fans to experience the Wizarding World in an interactive store spanning three floors and more than 21,000 square feet. The location houses the largest collection of Harry Potter and Fantastic Beasts products under one roof, and features 15 different themed areas. Harry Potter New York also features a virtual queueing system for entry: when customers visit the store, they scan a QR code to join the virtual queue and return when they are notified.

Toys 263
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Lucozade Zero supports new launches with £2.5m media campaign

TalkingRetail

Lucozade Zero is kicking off a multi-media campaign following its recent brand re-fresh and the launch of 330ml cans and a Tropical flavour. The campaign will promote the brand through radio advertising across Kiss, Capital, Radio X, Heart and Absolute stations, as well as out-of-home advertising, Facebook and Instagram coverage and in-store materials for retailers.

Retail 124
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Activist shareholder behind L Brands breakup urges 'strategic alternatives' at Chico's

RetailDive

Barington Capital this week slammed the apparel retailer's board and said the value of its Soma lingerie brand may exceed that of the entire company.

Apparel 121
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Coca-Cola supports UEFA Euro 2020 partnership with on-pack promotions

TalkingRetail

Coca-Cola Great Britain has kicked off two on-pack promotions to support its partnership with UEFA Euro 2020. The “Win A Ball, Give A Ball” promotion gives consumers a chance to win a UEFA Euro 2020 football and the opportunity to donate a ball to their chosen region, to ensure “more young people than ever can. This story continues at Coca-Cola supports UEFA Euro 2020 partnership with on-pack promotions.

Consumer 119
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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J. Jill rebounds from pandemic doldrums with 42% sales growth

RetailDive

Sales, margins and operating profit are up big time at the women's apparel seller, which had a close brush with bankruptcy last year.

Apparel 118
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MPs call on government to raise legal age for cigarettes to 21

TalkingRetail

MPs are calling for the age of sale of cigarettes to rise from 18 to 21 to end the “tobacco epidemic” by 2030. The All Party Parliamentary Group on Smoking and Health is seeking tougher tobacco regulations to protect children and young people from becoming smokers and help smokers quit, including raising the legal age. This story continues at MPs call on government to raise legal age for cigarettes to 21.

Retail 119
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Apparel brands turn to air cargo as inventory delays continue

RetailDive

Companies including Levi Strauss, Lands' End and PVH said they are expediting more shipments to keep up with sales.

Apparel 122
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Prophecy launches three wines into UK stores

TalkingRetail

US wine brand Prophecy is launching three wines into the UK market. Prophecy Cabernet Sauvignon, Prophecy Malbec and Prophecy Sauvignon Blanc will be available from wholesalers nationwide this month, retailing at £9 each. Olga Senkina, marketing director at brand owner E& J Gallo Winery, said: “Cabernet Sauvignon, Malbec and Sauvignon Blanc have all experienced significant.

Marketing 116
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Grove Collaborative taps former Amazon exec as new chief marketer

RetailDive

Jennie Perry spent over nine years at the e-commerce giant, where she led marketing initiatives for Prime and Amazon Fashion.

eCommerce 115
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Six Ways To Market Your Premium Services And Products To High-End Clients

RetailMinded

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. There are plenty of things you need to get right, from choosing the right channels to creating engaging content in order for your efforts to bring your business a satisfactory ROI. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

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Nisa retailers introduce Father’s Day deals

TalkingRetail

Nisa retailers across the country are introducing deals on gifts for Father’s Day (20 June). Some of the sweet offers included in the promotion are Terry’s Chocolate Orange 157g at £1.50 each, alongside Cadbury Heroes 290g, Mars Celebrations 380g, and Maltesers Box 310g – all at £3 each. Deals are also available on a wide. This story continues at Nisa retailers introduce Father’s Day deals.

Retail 98
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Sephora to offer DTC hair care brand Vegamour in stores

RetailDive

The deal ticks multiple boxes for the beauty retailer as it looks to expand clean beauty offerings and bring in more DTC brands.

Retail 112
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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NFRN to continue to push the police and government to act on retail crime

TalkingRetail

The NFRN has vowed to leave no stone unturned as it continues to press the police and government to do more to tackle growing incidents of violence, threats, and abuse against those working in retail. The comments followed a Westminster Hall debate earlier this week about greater protection for workers. MPs from all parties paid. This story continues at NFRN to continue to push the police and government to act on retail crime.

Retail 96
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Bloom & Wild set to blossom with SnapFulfil

Retail Technology Review

Rapidly expanding online floristry company, Bloom & Wild, has signed up to a five-year SaaS (Software as a Service) contract with warehouse management system provider, SnapFulfil.

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Jisp partners with Maybe* to help retailers boost social media engagement

TalkingRetail

Jisp, the home delivery and click-and-collect app, has partnered with social media management platform Maybe* to “maximise the social support” it provides to retailers. Retailers will be able to take advantage of free monthly webinars, getting the latest tips on best practice, tools, and social media engagement to boost sales and customer loyalty. In addition, This story continues at Jisp partners with Maybe* to help retailers boost social media engagement.

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7 Simple Yet Effective Ways To Reduce Ecommerce Operating Costs

ecomdash

It's time you make saving money a priority. Here are seven simple, yet effective, ways to reduce ecommerce operating costs for your business. The post 7 Simple Yet Effective Ways To Reduce Ecommerce Operating Costs appeared first on Ecomdash.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shopify App REVEAL by Omniconvert supports eCommerce brands for the iOS 15 update with a data-driven approach to email marketing

Omniconvert

We are constantly working on supporting Direct To Consumer brands to keep up with these changes while ensuring their margins are not taking big hits. The post Shopify App REVEAL by Omniconvert supports eCommerce brands for the iOS 15 update with a data-driven approach to email marketing appeared first on Omniconvert Ecommerce Growth Blog.

Shopify 78
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Limited edition flavours return with Pringles football partnership

TalkingRetail

Pringles is bringing back two “football favourite” flavours alongside a partnership with football freestyler Lia Lewis. Doner Kebab and Pulled Pork Burger limited edition flavours are available now and retail at £2.99. The partnership includes Instagram videos of Lewis using an empty Pringles tube to “show off her skills”. The entry deadline for the Retail.

Retail 90
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Amazon Prime Day will be a $15bn 48-hour bonanza, with UK shoppers alone splashing £1.4bn, says ParcelHero

Retail Technology Review

Shoppers are ready to splash the cash after being trapped indoors for over a year. This year’s Amazon Prime Day event (21-22 June) will see shoppers splurging at least $14.9bn, says ParcelHero. It says many other sites will also see a huge boost in trade thanks to the Prime Day ‘Halo Effect’.

Events 70
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The Midcounties Co-operative installs recycling reward machine

TalkingRetail

The Midcounties Co-operative has partnered with environmental charity Hubbub to install a new Recycle Reward Machine in its Your Co-op Food store in Coleford, Gloucestershire. The machine is the first of its kind to be trialled in the Gloucester area and is designed to help reduce litter and boost recycling in the local community by. This story continues at The Midcounties Co-operative installs recycling reward machine.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Shopify vs Amazon – Which is Better for Your Business?

eCommerce CEO

Shopify and Amazon two of the world’s most popular options when it comes to selling products online. In fact, there are currently as many as 5 million sellers across all Amazon marketplaces and 600,000 on Shopify. But despite both platforms’ ever-growing popularity in a similar market sector, they actually take very different approaches when it … Shopify vs Amazon – Which is Better for Your Business?

Shopify 75
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Malibu gears up for summer with Watermelon launches

TalkingRetail

Malibu is launching two new products to tap into the increased demand for watermelon flavoured alcoholic drinks. Malibu Watermelon (21% ABV) is a pre-mixed drink with Caribbean rum and watermelon, available in a 700ml bottle for £15. Malibu Watermelon Lemonade is available in a 250ml ready-to-drink can format (£1.80) and is a blend of Caribbean. This story continues at Malibu gears up for summer with Watermelon launches.

Retail 82
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Torrid returns to IPO plans as inclusive sizing catches on

RetailDive

The private equity-owned plus-size apparel retailer, a millennial favorite, abandoned an effort to go public two years ago.

Apparel 83
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Golden Acre removes added sugar from yogurt range

TalkingRetail

Golden Acre Foods has removed added sugar from its range of Fat Free yogurts, in response to the “ongoing concern over obesity and the health impact of sugar”. The new recipe is being rolled out for its Strawberry, Raspberry and Peach & Passionfruit flavours, available in 100g and 150g pots. The move sees a reduction. This story continues at Golden Acre removes added sugar from yogurt range.

Retail 80
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.