Forrester eCommerce
NOVEMBER 5, 2020
I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November, and probably most of December too.” Best Buy is touting, ” Black Friday all season long.” Target offers weekly, “Black Friday Now” deals. Walmart? “Black Friday Deals for Days!
Optimizely
NOVEMBER 5, 2020
In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.
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Forrester eCommerce
NOVEMBER 5, 2020
This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We did *not* rule out developers, as long as they also had runtime responsibilities). We also […].
Kissmetrics
NOVEMBER 5, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category. It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
NOVEMBER 5, 2020
This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove lasting. Amid the chaos, insurtechs, with their digital-first business models, have benefited as their funding has continued to improve. In Q3, […].
Kissmetrics
NOVEMBER 5, 2020
Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.
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BigCommerce
NOVEMBER 5, 2020
When you ask an ecommerce business owner, what’s the least favorite part of their job — most will say ‘accounting.
Retail TouchPoints
NOVEMBER 5, 2020
The Estée Lauder Companies Inc. is making the online gift-giving experience more engaging for shoppers via a new option that incorporates a “Send as A Gift” button on its skincare and cosmetic brands’ websites. The brand is partnering with SmartGift to provide the offering. Consumers can choose which products they would like to gift and include a greeting card or personalization, before sending the gifting message to the recipient by text, email or any other digital platform.
Kissmetrics
NOVEMBER 5, 2020
If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.
Retail TouchPoints
NOVEMBER 5, 2020
When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Not to mention the fact that there is value in physical touch. According to BigCommerce , 49% of consumers cite not being able to touch, feel or try on a product as one of their least favorite aspects of online shopping. .
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
NOVEMBER 5, 2020
Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing.
Retail TouchPoints
NOVEMBER 5, 2020
Feed management platform Channable can help retailers manage their product listings and orders across thousands of online marketplaces, affiliate networks and price comparison sites. The company’s solutions are designed to optimize product and service go-to-market strategies and online advertising. The Channable platform provides retailers with product data feed management solutions to help them advertise and sell their products on any marketplace.
BigCommerce
NOVEMBER 5, 2020
Ever since the pandemic came to town, our reliance on the internet has reached an all time high.
Retail TouchPoints
NOVEMBER 5, 2020
Specialty pet food and supplies retailer Pet Valu Inc. will wind down its operations due to severe impact from COVID-19, shuttering all 358 stores and warehouses in the Northeast and Midwest as well as its corporate office in Wayne, Pa. Store closure sales will begin in the coming days at all locations in the U.S. All Pet Valu stores in the U.S. are currently open and will serve customers through the wind-down process.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
NOVEMBER 5, 2020
Today, Forrester published its first-ever evaluation of the technology that gets consumers back to normal after an insurance claim. The combination of COVID and catastrophes has hit property and casualty (P&C) insurers especially hard, driving more and more complex consumer and commercial claims. The efficiency of the process and the experience delivered to both the […].
Retail TouchPoints
NOVEMBER 5, 2020
Clyde , a product protection platform, aims to empower retailers by letting them offer their customers extended warranties and accident coverage as ways to grow revenue and drive customer loyalty. The plug-and-play system can seamlessly match warranty contracts with products, giving retailers full visibility into customer information, claims and program performance.
ecomdash
NOVEMBER 5, 2020
Upselling helps ecommerce businesses boost sales and engage consumers. Learn how to upsell on your online store. The post How to Upsell on Your Online Store appeared first on Ecomdash.
Retail TouchPoints
NOVEMBER 5, 2020
Marks & Spencer has partnered with First Insight and Optitex to improve its ability to bring products to market. The retailer is utilizing First Insight’s digital product testing solution and the Optitex 3D computer-aided design (CAD) software to improve its understanding of the customer, increase speed to market, support digital workflows, create sustainable sampling processes and reduce waste.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
MakeWebBetter
NOVEMBER 5, 2020
The buyers of today try to learn and understand a product before purchasing it. They are smart and calculative. Buyers want to know ‘if’ and ‘why’ they need your product. Evaluation and research have become an inseparable part of the buying process. Buyer behavior dictates how customers make buying decisions. And the buying process is […]. The post Buyer’s Journey: A Definitive Guide appeared first on MakeWebBetter.
TalkingRetail
NOVEMBER 5, 2020
The Costcutter in Culverstone Green, Kent, expects to increase its turnover by 10% after introducing electronic shelf labelling (ESL). In addition, the store has seen a 100% reduction in human error and seen an 80% time saving on label updates. The ESL solution links into Costcutter Culverstones’ core price management system and is centrally controlled.
MakeWebBetter
NOVEMBER 5, 2020
The recent COVID-19 outbreak had a huge impact on customers in 2020. It completely changed buying behavior. In order to adapt to the new normal and protect themselves from catching the virus, shoppers have shifted towards online shopping. There was a 12% growth in time spent with digital, more than any other media. All this […]. The post Simple Tips For Ecommerce Product Pages To Improve Sales appeared first on MakeWebBetter.
RetailDive
NOVEMBER 5, 2020
The smart shelf reordering system was released last year to aid independent companies, but may be useful to individuals seeking to make fewer store trips.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TalkingRetail
NOVEMBER 5, 2020
The UK Vaping Industry Association (UKVIA) has written to ministers to urge them to give essential status to vape stores to enable them to stay open during the new national lockdown in England. The trade body said these premises were among the fastest to adopt social distancing, online sales, and new safety measures following the.
RetailDive
NOVEMBER 5, 2020
The specialty pet food and supplies retailer is among the latest to cite the COVID-19 pandemic as placing an irreparable strain on its business.
TalkingRetail
NOVEMBER 5, 2020
Retail trade union Usdaw is calling on consumers to follow the rules and respect shopworkers, as the second lockdown starts today (5 November) in England. The union is highlighting five simple steps to encourage considerate shopping: Shop for essentials only and alone if possible. Queue patiently and maintain social distancing. Follow instructions inside and outside.
RetailDive
NOVEMBER 5, 2020
With results up in the air and the pandemic ongoing, retailers and their customers face further uncertainty at an already volatile time.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TalkingRetail
NOVEMBER 5, 2020
Details have emerged today about the government’s Post Office Horizon IT Inquiry. Sir Wyn Williams, who was appointed chair of the inquiry in September, has published a Statement of Approach, setting out how the inquiry will engage with relevant parties. Senior members of the Post Office Limited, Fujitsu and the Department for Business, Energy and.
RetailDive
NOVEMBER 5, 2020
Nearly 200 years old, the brand signed a deal meant to help execute a planned restructuring and survive the COVID-19 era.
TalkingRetail
NOVEMBER 5, 2020
PayPoint has agreed to acquire Handepay and Merchant Rentals, the card payments and card terminal leasing businesses, for £70m. The company said the deal will enhance the performance and efficiency of the combined sales teams and support infrastructure. Nick Wiles, chief executive of PayPoint, said: “Our acquisition of Handepay and Merchant Rentals will significantly increase.
RetailDive
NOVEMBER 5, 2020
Along with ads starring Catherine O'Hara and Annie Murphy, the company created a digital hub to help consumers shop from home.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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