Forrester eCommerce
AUGUST 5, 2019
We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers. But sellers’ inconsistent and boorish behaviors and a lack of […].
RTP blog
AUGUST 5, 2019
By Allison Ames, Beanstalk As political and social upheaval take place at alarming rates around the world today, one thing is indisputable — these are uncertain times. It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control.
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Forrester eCommerce
AUGUST 5, 2019
I thought it was about time to post something on the recently published Forrester Book, Invisible Robots In The Quiet Of The Night. As you might expect it is full of data from Forrester and others. But it’s also rich with stories of people whom automation has affected both positively and negatively — the machinist, the […].
Steve Dennis
AUGUST 5, 2019
At first glance, it might seem like a preposterous question: Has Amazon hit a wall? Even after what most considered a disappointing quarterly earnings report , Amazon’s growth and competitive position are the envy of just about every retailer on the planet. But three worrisome trends were revealed in their earnings release. First, Amazon Web Services (historically the cash cow that fuels the rest of the company) saw both a marked deceleration in revenue growth and a significant drop in mar
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
AUGUST 5, 2019
When we design for the “average” person, we design for no one. One of my favorite books, The End of Average, opens with the story of how, during World War II, the US Air Force faced a high death rate — pilots were unable to control their planes, which led to crashes, often fatal. The […].
ESW
AUGUST 5, 2019
If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. Many companies are reluctant to hand over the reins to a third party for fear of losing control over direction. Yet doing so can lead to stronger growth in a shorter time frame — often at a lower cost of investment. .
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A Better Lemonade Stand
AUGUST 5, 2019
Should you create a WordPress ecommerce website or should you build your online store on a managed ecommerce platform instead? This and more, answered here. The post Evaluating WordPress Ecommerce Websites: Why Use WordPress for Ecommerce Stores appeared first on A Better Lemonade Stand.
Forrester eCommerce
AUGUST 5, 2019
Automation And The Future Of Work Enters The Political Dialogue Andrew Yang is a long shot to make the next round of debates but deserves credit for bringing the conversation about automation and the future of work to the debate stage. To be fair, the impact of AI and automation on work is a difficult […].
SellBrite
AUGUST 5, 2019
Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, and search history to guide shoppers. Features like these make for an enjoyable experience for customers.
Forrester eCommerce
AUGUST 5, 2019
“Product data is the lifeblood of many large enterprises. For manufacturers and CPG companies, the efficiency of the product supply and distribution chain may be their one and only true differentiator,” Forrester wrote in 2009. Ten years later it’s still true, and data synchronization is the means to connect that data outside your org to […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ROI Revolution
AUGUST 5, 2019
A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms. What works for one site does not always work for another – so test it! Miss our first post in this series where we tested emphasizing free shipping on product detail pages?
Sailthru
AUGUST 5, 2019
In the past year, the number of enterprises implementing artificial intelligence has tripled, according to a Gartner survey of more than 3,000 CIOs from around the world. And yet, they view skill shortage as their biggest challenge. That tells us that while AI has never been hotter, it’s also never been more misunderstood. To help marketers make sense of this transformative technology, Sailthru sponsored Beyond the Hype: How Marketers Can Capitalize on AI , a new whitepaper from Harvard Business
ROI Revolution
AUGUST 5, 2019
A quick search will yield thousands of articles filled with best practices for boosting your conversion rates. At ROI Revolution, we believe in testing, testing, testing. We’re all selling different products, using different pitches, and relying on different platforms. What works for one site does not always work for another – so test it! In this week’s Try This Test installment, we’ll take a look at an ecommerce-enabled furniture brand site that sells direct-to-consumer. .
Salsify
AUGUST 5, 2019
Brand manufacturers sell their products to hundreds of retailers and distributors. Retailers purchase products from thousands of manufacturers. In order to power the shipment of these products across the globe, these trading partners rely on accurate supply chain product data. But with different systems and processes, brands and retailers struggle to exchange complete, correct and consistent data.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ROI Revolution
AUGUST 5, 2019
If you’ve ever worked with any of the popular conversion optimization platforms (such as Optimizely , VWO , or Google Optimize ), you’re probably familiar with their visual editors – WYSIWYG tools that let you build tests without any coding experience. These tools can be a great way to get started with a small-scale optimization program. They allow easy testing of simple changes, such as altering button colors, testing reworked headline copy, and swapping out images for new ones.
Bronto
AUGUST 5, 2019
In this episode of “The Commerce Marketer,” we’re joined by Dennis Kelly, CEO of the direct mail automation company Postalytics to discuss how to augment digital marketing channels with direct. The post The Commerce Marketer Podcast: Enhancing Digital Marketing With Direct Mail appeared first on Bronto Blog.
ChannelAdvisor
AUGUST 5, 2019
As a Client Strategy Manager working with national and emerging brands on their Amazon business, I’ve found that one of the key factors separating the highest growing sellers from the rest of the pack is their understanding of consumer behavior and how that behavior affects strategic decisions. The biggest mistake I see businesses make is developing tunnel vision on their KPI’s — especially regarding return and margin at the top of the funnel.
Dynamic Yield
AUGUST 5, 2019
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Meira, a Customer Success Communication Manager. The post Employee Spotlight: Meira Farber appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
AUGUST 5, 2019
Some refer to it as Dream Host, others simply write it as DreamHost. Whichever tickles your fancy, this is one of those names that might come up whenever you’re seeking an ideal host for your online store. Now, when you check out its homepage, DreamHost might strike you as one of those cheaply-priced hosting providers that come with standard features.
My Wife Quit Her Job
AUGUST 5, 2019
Every other week, I get emails from readers complaining to me that Google Adwords is a huge waste of money. “Google Ads just don’t work. I blew through my free $100 in a few hours without a single add to cart!” Here’s the reason why. When you sign up for a new account, a Google Adwords representative will often contact you and offer to set up your ads for you.
GetElastic
AUGUST 5, 2019
Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track to maximize your online reach. Here are four recommended trends to leverage to help build and grow your ecommerce business.
Braintree
AUGUST 5, 2019
Update (December 3, 2019): Updated production roll out date. Update (November 21, 2019): Added detail around changing token length. Update (August 7, 2019): Since posting this we have received a number of support requests about how this change will affect subscription billing or vaulted payment methods. We want to make clear that this change applies only to client tokens, meaning the tokens used to authorize clients such as browsers and mobile apps.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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