Mon.May 22, 2023

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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger will use the Coniq platform to improve its ability to capture and leverage consumer transactional data, as well as providing tools that enable its retailers to improve offer personalization and increase customer engagement.

Customer 300
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The Death Of Microservices?

Forrester eCommerce

A blog from Amazon has been buzzing in the IT industry: A monolithic architecture produced superior performance to a serverless microservices approach. It reduced infrastructure cost by over 90% and increased scaling capabilities. In response, polemics abound denouncing microservices. So are microservices dead? Is it time to go back to the monolith?

Blog 195
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Why Curacao ‘Zags’ When Other Retailers ‘Zig’ — and How This Drives its Success

Retail TouchPoints

Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. This California-based retailer serves Hispanic communities with a large but carefully curated product selection and a surprisingly wide range of services — wide enough that the company is at least as much a bank as it is a retailer. This both requires the company to keenly recognize its shoppers’ needs and provides opportunities to track their demands through data sources like its p

Other 289
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Are You Managing Your Technical Debt? If Not, It Might Be Killing You. Here’s What You Can Do.

Forrester eCommerce

Enterprises accrue technical debt by hurriedly writing new code and deploying more software to keep up. If not properly managed, that technical debt will lead to poor business outcomes. Learn how technology lifecycle management can help.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.

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462: The Hidden Truth About Dropshipping: Is It Really A Profitable Ecommerce Model With Saba Mohebpour

My Wife Quit Her Job

Today I’ve got a special guest on the show, Saba Mohebpour. Saba is the founder of Spocket, one of the best Dropshipping marketplaces in the world, because their suppliers are primarily found in the US and Europe. I get asked questions about dropshipping every day so I decided to invite someone entrenched in the industry to come on the podcast.

eCommerce 207

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The Ultimate Guide to Ecommerce Website Redesign

Ecommerce Platforms

An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to customer preferences. However, as daunting as redesigning your store might be at first, it can also pay huge dividends in the right circumstances.

eCommerce 132
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Brand Equity: What Is It & How Can It Affect Your Margins

Wiser

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce , 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family.

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The Ultimate Guide to Print on Demand Statistics for 2023

Ecommerce Platforms

Looking at current print on demand statistics is an excellent way to ascertain the current trajectory and potential of this growing business model. At present, demand for print on demand (POD) solutions is growing rapidly throughout the globe, driven by a host of factors. Since the pandemic in particular, print on demand selling has exploded, offering retailers, merchants, and members of the creator economy an opportunity to access new sources of revenue.

Clothing 104
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Amazon Automated Pricing: Mastering the Art of Dynamic Pricing

Algopix

In the ever-evolving world of e-commerce, Amazon has become a dominant force, revolutionizing the way we shop online. With millions of sellers competing for customer attention, pricing products competitively is crucial for success. To stay ahead, many sellers turn to automated pricing strategies offered by Amazon. In this blog post, we will explore the concept of Amazon automated pricing, its benefits, potential challenges, and best practices for leveraging this powerful tool effectively.

Arts 110
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Ultimate Guide to Using Product Ratings in Your Google Shopping Listings

Store Growers

Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about others’ first-hand experiences with the product we’re interested in can greatly influence our decision as we’re given an idea of the product’s performance, quality, and whether it meets our specific needs.

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3 Ways To Increase Email Retention Using Amazon’s Manage Your Customer Engagement Tool

CPC Strategy

Introduced in 2021, Amazon’s Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email communications. This tool enables sellers to cultivate stronger connections with their recurring customers and followers of their Brand Store, utilizing pre-designed email templates for effective marketing outreach.

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Digital Brands Group sees potential for 50 retail stores

RetailDive

Thanks mostly to its acquisition of women's apparel brand Sundry, the direct-to-consumer company reported a net revenue increase of 48% in Q1.

Apparel 105
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Meta gets hit with a record $1.3 billion GDPR violation fine

RetailWire

The European Union has hit Meta with a fine of $1.3 billion for transferring the personal data of people within its member states to servers in the U.S. Meta has been ordered by the EU to stop the practice, violating General Data Protection Regulation (GDPR) law.

Article 96
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Belk opens 10 more outlet locations in May

RetailDive

The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.

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TikTok SEO Guide: Everything Marketers Need to Know

CPC Strategy

TikTok made a massive splash on the social media scene in 2016 and has only grown in popularity and capability since then. While some initially regarded it as a flash-in-the-pan phenomenon for teens, the platform now reports over 1 billion users worldwide, with over 150 million in the U.S.

SEO 88
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The Container Store announces layoffs

RetailDive

The retailer employs over 5,000 people, but would not disclose the number of jobs impacted.

Retail 119
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Incrementality in Marketing: What It Is & How to Calculate It

CPC Strategy

Which aspect of your last campaign should get the credit for turning an interested prospect into a paying customer? Incrementality is all about measuring the relative contributions of each ad set, media channel, and marketing tactic, so you can understand the true value of every piece of your plan.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Bath & Body Works to add laundry care to product assortment

RetailDive

The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.

Retail 104
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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

CPC Strategy

Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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Serena Williams’ Will Perform brand launches at Walmart

RetailDive

The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.

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Google I/O 2023 Recap: The Future of AI and Our Top Takeaways

CPC Strategy

Google I/O 2023, held at the grand Shoreline Amphitheatre in Mountain View, California, brought together tech enthusiasts, developers, and industry leaders from around the globe. The much-anticipated event took place on May 10th and showcased the latest innovations and advancements from Google across their ecosystem.

Events 72
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Adidas to start selling Yeezy products at the end of May

RetailDive

It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.

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Lab-grown breast milk could be an infant nutrition game changer

RetailWire

Biomilq has found a way to create breast milk in a lab. The startup has numerous regulatory and other hurdles to overcome before being distributed to the public. Bioomilq’s timing seems fortuitous after the U.S. experienced an infant formula shortage in 2022.

Games 59
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How experiential marketing can increase loyalty

RetailDive

Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.

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Full-Funnel Commerce: How to Build an Online Strategy for the Entire Consumer Journey?

ChannelSale

Every consumer wishes to have an outstanding experience when they shop from an online store or business. It’s because around 86% of consumers leave a business or brand within 2 seconds because of poor experiences. Experts have even provided evidence that back in 2022, around 49% of consumers left a brand because of poor customer experience. So, if you want all the consumers to have an excellent customer journey by shopping from your brand, you need a good strategy for it.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Exceeding the Walmart RFID mandate

RetailDive

Go beyond your retail RFID mandate and transform your operational efficiency by adopting RFID.

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Cowboy Announces New Partner Network for Retail and Servicing

365 Retail

Cowboy , the e-bike brand, has today announced the launch of its Retail Partner Network with independent bike shops across Europe. This new model will increase the brand’s retail and service presence across the continent, bolstering its omni-channel approach by complementing its current online sales channels, Brand Stores and Mobile Network of Mechanics and Test Riders.

Retail 52
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Krispy Kreme is giving away free doughnuts to new grads

RetailWire

Krispy Kreme is giving away a dozen original glazed doughnuts for seniors wearing Class of 2023 class rings, clothing, cap and gown or other swag by May 24. It is the fourth straight year that Krispy Kreme has run the promotion.

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MAPIC 2023 theme announced: The Age of Responsible Growth

365 Retail

MAPIC, the renowned international gathering of retail, leisure, food, and tech real estate communities, is launching this year’s event with the theme “The Age of Responsible Growth: Committing to a better future.” This theme aims to highlight how the industry can achieve continuous and sustainable growth by implementing measures that reduce environmental impact and prioritize people and the planet.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.