Forrester eCommerce
MAY 22, 2023
A blog from Amazon has been buzzing in the IT industry: A monolithic architecture produced superior performance to a serverless microservices approach. It reduced infrastructure cost by over 90% and increased scaling capabilities. In response, polemics abound denouncing microservices. So are microservices dead? Is it time to go back to the monolith?
My Wife Quit Her Job
MAY 22, 2023
Today I’ve got a special guest on the show, Saba Mohebpour. Saba is the founder of Spocket, one of the best Dropshipping marketplaces in the world, because their suppliers are primarily found in the US and Europe. I get asked questions about dropshipping every day so I decided to invite someone entrenched in the industry to come on the podcast.
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Forrester eCommerce
MAY 22, 2023
Enterprises accrue technical debt by hurriedly writing new code and deploying more software to keep up. If not properly managed, that technical debt will lead to poor business outcomes. Learn how technology lifecycle management can help.
Algopix
MAY 22, 2023
In the ever-evolving world of e-commerce, Amazon has become a dominant force, revolutionizing the way we shop online. With millions of sellers competing for customer attention, pricing products competitively is crucial for success. To stay ahead, many sellers turn to automated pricing strategies offered by Amazon. In this blog post, we will explore the concept of Amazon automated pricing, its benefits, potential challenges, and best practices for leveraging this powerful tool effectively.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Ecommerce Platforms
MAY 22, 2023
An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to customer preferences. However, as daunting as redesigning your store might be at first, it can also pay huge dividends in the right circumstances.
Wiser
MAY 22, 2023
In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce , 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Store Growers
MAY 22, 2023
Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not. Reading about others’ first-hand experiences with the product we’re interested in can greatly influence our decision as we’re given an idea of the product’s performance, quality, and whether it meets our specific needs.
Retail TouchPoints
MAY 22, 2023
The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.
Omnisend
MAY 22, 2023
Reading Time: 8 minutes Despite the increasing number of channels available to ecommerce businesses to communicate with customers, email continues to be one of the most effective ways to keep them engaged. But with the increasing amount of competition, it’s becoming tougher to even get emails noticed — let alone read. This is where the importance of an ecommerce marketing automation tool comes into play to help you send the right message at the right moment, with the right level of personalizati
Retail TouchPoints
MAY 22, 2023
With the exception of 2020, the total number of shoplifting complaints across New York City’s five boroughs has increased every year since 2018 — although there are signs that this tide is turning in 2023. The largest increase took place from 2021 to 2022 when shoplifting complaints increased 44% year-over-year to reach almost 64,000 , many of which were committed by organized theft rings , according to New York State Assemblymember Jenifer Rajkumar in a statement.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
CPC Strategy
MAY 22, 2023
Introduced in 2021, Amazon’s Manage Your Customer Engagement tool empowers brands to boost customer engagement and foster loyalty through email communications. This tool enables sellers to cultivate stronger connections with their recurring customers and followers of their Brand Store, utilizing pre-designed email templates for effective marketing outreach.
Retail TouchPoints
MAY 22, 2023
Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. This California-based retailer serves Hispanic communities with a large but carefully curated product selection and a surprisingly wide range of services — wide enough that the company is at least as much a bank as it is a retailer. This both requires the company to keenly recognize its shoppers’ needs and provides opportunities to track their demands through data sources like its p
RetailWire
MAY 22, 2023
The European Union has hit Meta with a fine of $1.3 billion for transferring the personal data of people within its member states to servers in the U.S. Meta has been ordered by the EU to stop the practice, violating General Data Protection Regulation (GDPR) law.
Retail TouchPoints
MAY 22, 2023
Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger will use the Coniq platform to improve its ability to capture and leverage consumer transactional data, as well as providing tools that enable its retailers to improve offer personalization and increase customer engagement.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Omnisend
MAY 22, 2023
Reading Time: 7 minutes Father’s Day is a great opportunity to get the dad in your life that special gift to thank them for being such a great father. There’s a popular and funny — albeit outdated — myth that the perfect Father’s Day gift is either socks or a tie. Luckily, it’s 2023, and there’s a wide range of different gifts you can get that special dad.
RetailDive
MAY 22, 2023
Thanks mostly to its acquisition of women's apparel brand Sundry, the direct-to-consumer company reported a net revenue increase of 48% in Q1.
CPC Strategy
MAY 22, 2023
TikTok made a massive splash on the social media scene in 2016 and has only grown in popularity and capability since then. While some initially regarded it as a flash-in-the-pan phenomenon for teens, the platform now reports over 1 billion users worldwide, with over 150 million in the U.S.
RetailDive
MAY 22, 2023
The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
CPC Strategy
MAY 22, 2023
Which aspect of your last campaign should get the credit for turning an interested prospect into a paying customer? Incrementality is all about measuring the relative contributions of each ad set, media channel, and marketing tactic, so you can understand the true value of every piece of your plan.
RetailDive
MAY 22, 2023
The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.
CPC Strategy
MAY 22, 2023
Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.
RetailDive
MAY 22, 2023
The retailer employs over 5,000 people, but would not disclose the number of jobs impacted.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
CPC Strategy
MAY 22, 2023
Google I/O 2023, held at the grand Shoreline Amphitheatre in Mountain View, California, brought together tech enthusiasts, developers, and industry leaders from around the globe. The much-anticipated event took place on May 10th and showcased the latest innovations and advancements from Google across their ecosystem.
RetailDive
MAY 22, 2023
The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.
RetailWire
MAY 22, 2023
Biomilq has found a way to create breast milk in a lab. The startup has numerous regulatory and other hurdles to overcome before being distributed to the public. Bioomilq’s timing seems fortuitous after the U.S. experienced an infant formula shortage in 2022.
RetailDive
MAY 22, 2023
Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
ChannelAdvisor
MAY 22, 2023
As per a recent buyer survey conducted by global e-commerce giant Etsy, 90% of online shoppers consider the quality of product photos extremely important when making a purchase. A report by eRank highlighted that for 68% of Etsy customers, high-quality photos that accurately represent the item increase their trust in an online store. This stands true for other online marketplaces as well, with the majority of customers looking at product images before considering a purchase.
RetailDive
MAY 22, 2023
Go beyond your retail RFID mandate and transform your operational efficiency by adopting RFID.
ChannelSale
MAY 22, 2023
Every consumer wishes to have an outstanding experience when they shop from an online store or business. It’s because around 86% of consumers leave a business or brand within 2 seconds because of poor experiences. Experts have even provided evidence that back in 2022, around 49% of consumers left a brand because of poor customer experience. So, if you want all the consumers to have an excellent customer journey by shopping from your brand, you need a good strategy for it.
RetailDive
MAY 22, 2023
It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
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