Mon.Jan 14, 2019

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Hulu Signals An Inflection Point For OTT

Forrester eCommerce

You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. (For more information and analysis, check out this report.) The eye-catching comparison is that Hulu now has more subscribers than any traditional pay TV provider, such as Comcast with just under 21 million […].

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Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

RTP blog

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience. We are seeing a shift toward always-on service and a desire for instant gratification, marked by Dell EMC Research’s latest finding. that a consumer’s average attention span as it relates to online activity is six seconds.

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New Tech Spotlight: Security Technology Takes Center Stage

Forrester eCommerce

Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124B) or transportation tech ($150B), consider that 65% of that $31B in security has […].

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A Beginner’s Guide to Shopify Shipping

Ecommerce Platforms

So, you've decided to set up a Shopify store- that's great! You have your products; you've chosen your niche, you have an idea of your target demographic…so far so good. Now what? You need to sort out your Shopify shipping settings. Urgh. Luckily for you, it's nowhere near as complicated as you'd think. Nevertheless, we've put together a handy guide to help you navigate your way through the process.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Apply A 70/30 Rule For Trending CX Metrics

Forrester eCommerce

“Trending” reminds me of the fairy tale The Magic Porridge Pot, in which the pot wouldn’t stop cooking porridge and flooded the entire village. Just like that, CX professionals drown in an ever-increasing flood of metrics that they need to measure and report over time. This leaves CX professionals: Handcuffed.

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Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in.

More Trending

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How to Create a Checkout Process That Encourages Conversion

ESW

Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”. The checkout process is where so many brands’ sites stumble.

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What would you like to see in my RSA presentation (“The Fine Art Of Creating A Transformational Cyber Security Strategy”)?

Forrester eCommerce

I have been accepted to co-present at RSA 2019 in SFO in March. Co-presenting with me will be my dear ex-colleague Andrew Rose (VocaLink CSO and 2018 European CISO of the year). The topic: “The Fine Art of Creating A Transformational Cyber Security Strategy”.

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ProveSource Spotlight: Create that Busy-Store Feeling with Social Proof Notifications

A Better Lemonade Stand

Make your online store feel exciting, bustling, and busy with customers even though you can't actually see any! In this ProveSource review, we show you how. The post ProveSource Spotlight: Create that Busy-Store Feeling with Social Proof Notifications appeared first on A Better Lemonade Stand.

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4 Reasons Why Packaging is Important for E-Commerce Businesses

Ecommerce Guru

Numerous e-commerce businesses are now investing in corrugated boxes to improve packaging and labeling instead of just wrapping the product, putting it in a box and delivering it. The main aim of improved packaging and labeling is to ensure safe delivery of the product and effective promotion of the brand. Additionally, investing in packaging supplies and labeling provides an immense boost to the goodwill of the business.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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NRF 2019: It’s about the Shopper’s Experience

OrderDynamics

NRF 2019: It’s about the Shopper’s Experience. If the International day was any indicator, the rest of the show will be busy! Day one is done. And, if you were at the show and you are not exhausted … you weren’t there. This year seemed harder to pin a particular natural theme to the show. However, NRF 2019 seems to be about the ‘Shopper’s Experience’.

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[Case Study] How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions

Wiser

Given the power of price during consumers’ paths to purchase, it’s not surprising that companies in the retail space need a comprehensive, efficient solution to monitor prices, make adjustments, and stay competitive. For Belami Ecommerce, a leading Ecommerce services provider in the U.S., their needs manifested in the form of competitive pricing intelligence, MAP monitoring and enforcement, and repricing.

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What is Amazon Scout?

CPC Strategy

As one of the biggest tech companies in the world, Amazon has access to resources in the artificial intelligence (AI) and machine learning. > Read More. The post What is Amazon Scout? appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Setting Up Your Email Campaigns for 2019 Success

Bronto

Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for. The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video:

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Sweet tips for Valentine’s Day subject lines

Bronto

You’ve recovered from the holiday season, and now it’s time to focus on the next big holiday for email marketers: Valentine’s Day. Nearly half of email recipients use subject lines. The post Sweet tips for Valentine’s Day subject lines appeared first on Bronto Blog.

Blog 48
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Small Design Changes that Will Give Your Website a Major Facelift

Weebly

If you've been thinking your website is in need of a few updates, don't lose sleep or spend a fortune hiring a designer. You can refresh your website's look and feel without giving it a complete design overhaul. First impressions of your site will determine whether visitors connect with your brand, engage with your content, and ultimately find and purchase your products.

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Setting Up Your Email Campaigns for 2019 Success

Bronto

Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for. The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog.

Blog 48
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Quick Answers for Your Fundamental Email Questions

Weebly

Online stores receive a $43 average return for every $1 that they spend on email marking. That's what makes email marketing the perfect tactic for entrepreneurs working with small budgets who are looking to grow their customer base. In order to maximize the outcome of your email marketing efforts (and minimize your time investment), we've compiled and answered the most important email questions in one place.

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Recommendation Banner

Dynamic Yield

The post Recommendation Banner appeared first on Dynamic Yield.

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The Ultimate Online Business Guide: How to be Your Own Boss in 2019

Weebly

We all have ideas for how we'd like to make money online. The hard part is knowing exactly where to focus your time and energy to turn that idea into a flourishing online business. That's why we created the ultimate online business guide—to spell out the vital steps every entrepreneur needs to take in order to get online and selling as soon as possible.

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Walk-Through Module

Dynamic Yield

The post Walk-Through Module appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How To Sell Auto Parts Online

ecomdash

Whether your customers are auto repair professionals, hobbyists, or complete novices trying a bit of DIY, auto parts purchases are always driven by need. That means convenience and ease of purchase is everything. Customers want to get out their phone, easily find the part they need, and have it delivered to them quickly. As the online auto parts seller, your challenge is making it easy to find and purchase specific products wherever your customer is searching.

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3D Parallax Banner

Dynamic Yield

The post 3D Parallax Banner appeared first on Dynamic Yield.

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6 Publishers with Excellent Email Newsletters

Sailthru

The digital media landscape is evolving at an aggressively fast clip. And just as media and publishing has transformed over the last 20 years, consumer behavior has evolved just as significantly. But one thing remains (somewhat) the same: email newsletters are one of the best ways for marketers to engage directly and meaningfully with readers. Email has consistently proven itself to be the marketing channel with the highest ROI.

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6 Simple Ways to Increase Your Sales

FastSpring

One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase. #1: Focus on the value prop – “What’s in it for Me?”. At the end of the day, your software solves a problem for your customers. So they need to be able to see right away how your software helps them.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.