Tue.Jul 24, 2018

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4 Ways to Encourage a Repeat Purchase in Ecommerce

Optimizely

Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service.

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The Future of SEO: It’s Not What You’re Expecting

Kissmetrics

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So, what do you think it is? I can tell you this… it’s not link building and it’s not on-page SEO. Sure, those things help, but they don’t skyrocket your rankings.

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BI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data

Forrester eCommerce

Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […].

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Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

RTP blog

By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the two, and also to making shopping fun for everyone. In celebration of its 60 th. anniversary, Starboard opened a media tour of its “Fun Shops” on the Carnival Horizon , which are designed to embody a theme identified by President and CEO Beth Neumann: “These shops are not about transactions but about creating experiences

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Reshape logistics with a B2Me digital supply chain

Forrester eCommerce

Each order is special to an empowered customer You’ve heard a lot of buzz about “AI” and “blockchain” reshaping logistics. Age of the Customer empowerment means must companies must use every means to close the gap between customer facing and back office applications. Today’s hub-and-spoke supply chains deliver low-cost bulk distribution. But to an empowered […].

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The Ultimate SEO Checklist for Your Ecommerce Store

Bootstrapping Ecommerce

Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store. The post The Ultimate SEO Checklist for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

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The Top 10 Facebook Post Templates for Ecommerce Businesses

A Better Lemonade Stand

Ready to create beautiful Facebook posts for your brand's Facebook page that look like they were created by professionals? Check out these top 10 Facebook post templates. The post The Top 10 Facebook Post Templates for Ecommerce Businesses appeared first on A Better Lemonade Stand.

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Driving Website Traffic with Email

Webbula

Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy. The post Driving Website Traffic with Email appeared first on Webbula.

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What You Can Expect During an Ecommerce Software Demo

FastSpring

After what can sometimes be months of research and evaluation, there will come a time where you are ready to request a demo of a much-needed ecommerce software solution. Between coordinating meeting times, understanding various virtual meeting tools, and connecting with a total stranger to figure out how your business benefits from using a robust ecommerce platform—software demos can be a stressful process.

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How to counter the seismic shift in the retail market (part 2)

TradeGecko

In part one of our two-part series, we looked at how diversifying your sales channels and embracing digital tools can help retail companies get ahead. In this chapter, we delve into how streamlining operations and focusing on community and customer relationships are key to success.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Five Tips From A Salsify Expert: Driving Efficiency in the Digital Age

Salsify

According to a new study by Panopto , inefficient knowledge sharing cost the average large US business $47 million per year. The study also found that 60 percent of respondents found it difficult or nearly impossible to obtain vita information to their job from colleagues. Ecommerce relies on institutional knowledge sharing to ensure product information is accurate, up to date and can drive sales across sales channels.

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What Is Amazon Prime Wardrobe (And How Does It Affect You)?

ecomdash

Since the dawn of ecommerce, clothing and fashion brands have been losing sales to one simple but meaningful question — “But how will it look on me ?”. True, all online stores suffer from their shoppers not being able to see, touch, or interact with their products in person, but none more-so than fashion retailers. How it fits, proportions, the feeling of the fabric, etc., all add too much uncertainty to online clothes shopping, not to mention confusing sizing systems that vary store to store.

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Instagram for Business | Marketers Guide 2018

CPC Strategy

In the past five years or so, Instagram has gone from a simple photo sharing app to a bona fide business strategy, helping. > Read More. The post Instagram for Business | Marketers Guide 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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[What Is Drop Shipping] Free Guide To Start Dropshipping in 2018

AcquireConvert

What is drop shipping? drop shipping is a business model that allows a company to run an online retail business without actually owning, stocking, or shipping the products it sells to its customers. In other words, drop shipping businesses accept product orders at their online retail store, while an entirely separate entity (the drop shipping […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Should Retailers Sell on Amazon Fresh or Prime Pantry?

CPC Strategy

23% of American households currently buy their groceries online. That number will leap to over 70% within 10 years, according to a recent report by. > Read More. The post Should Retailers Sell on Amazon Fresh or Prime Pantry? appeared first on Retail Performance Marketing Blog - CPC Strategy.

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It’s Time to Embrace a Home Furnishings CRM

PERQ

The post It’s Time to Embrace a Home Furnishings CRM appeared first on PERQ.

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Why Brand Awareness Doesn't Matter, and What You Should Focus on Instead!

Smile.io

Brand awareness is useless.

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News Cart for July 24th

eCommerceFuel

Below is your eCommerce News Cart for July 24th, 2018: Subscribe: iTunes | Stitcher. In the News: Amazon’s Prime Day The Biggest Sales Day in its History (Again). Prime members worldwide purchased over 100 million products. Glitches and tech bugs caused problems for shoppers, resulting in millions of lost sales ( details here ). Amazon doesn’t disclose actual revenues, estimated around $1.5 – $2 billion.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Inactive Browser Tab Title Changer

Dynamic Yield

The post Inactive Browser Tab Title Changer appeared first on Dynamic Yield.

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Determining Whether Headless eCommerce is Right for Your Business

ESW

In a digital business world, a company’s success depends in large part on its ability to create a flawless customer experience. Why is the customer experience so important? Because customer satisfaction and revenue are directly tied to the customer experience. McKinsey & Company principal Harald Fanderl explains: “When a customer is satisfied with a company, they are [less expensive] to serve, but also have a higher potential to be more loyal customers for this company.

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Product Discovery Landing Page

Dynamic Yield

The post Product Discovery Landing Page appeared first on Dynamic Yield.

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5 Ways to Improve Your Store Traffic

OrderDynamics

5 Ways to Improve Your Store Traffic. How eCommerce helps drive store traffic – by bringing shoppers into your physical shop. Omni-channel customers represent significant value and opportunity to retailers. Customers who purchase both online and in-store have a 30% higher lifetime customer value. Therefore, creating a strong omni-channel commerce system is paramount.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Products Reveal Banner

Dynamic Yield

The post Products Reveal Banner appeared first on Dynamic Yield.

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