Mon.Nov 13, 2017

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Bob Johnson’s Computer Stuff: Future-proofing on-site search

BigCommerce

Why they won. Bob Johnson’s Computer Stuff won the Innovation Award for Customer Experience. For the brand’s ability to “think like a customer” and enable tools that addressed specific pain points in the search experience. Business stats. Founder: Bob Johnson. Who submitted (and is quoted below): Ed Lasher, Marketing Director. Year founded: 1996. Headquartered: Smyrna, DE.

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Will Voice Shopping Change Black Friday As We Know It?

RTP blog

By Ryan MacInnis, Voysis Black Friday has been one of the biggest days for retailers in the U.S. for the past decade. Shoppers have increased their spending on Black Friday by 138% since 2005, and are still spending hours waiting in lines to claim that great deal only available on that day. But as shopping has evolved with the introduction of voice commerce, people are spending less time waiting in lines and showing up for Black Friday.

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Seriously Silly Socks: Personalization + pick, pack, ship simplification.

BigCommerce

Why they won. Seriously Silly Socks won the Innovation Awards Grand Prize of $10,000 and a fully paid trip to a Retail Conference of their choice. For building a personalized Build-a-Box tool that simultaneously reduced pick, pack and ship time –– saving time while making money. Business stats. Founder: Andrew Gill. Who submitted (and is quoted below): Andrew Gill.

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Customized Product Comparison Table

Rishi Rawat

There is one really important aspect of improved conversions: when you let the user drive their own experience they convert at a higher rate. Drip.com understands this. When you go to their comparison page instead of showing a table with 3 pre-selected competitors Drip allows users to select the competitors they want to compare Drip against, thus improving the relevancy of the comparison.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Beer Cartel: Content marketing for a 34% gain in sales

BigCommerce

Why they won. Beer Cartel won the Innovation Award for Marketing Innovation. For creating a content asset that drove thought leadership, revenue and customer loyalty. Business stats. Co-owner: Richard Kelsey. Who submitted (and is quoted below): Richard Kelsey. Year founded: 2009. Headquartered: Sydney, Australia. Ecommerce vertical: Food & Beverage.

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Arcadier Review: The Easy Way to Build a Marketplace for Products, Space or Services

Ecommerce Platforms

On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers. Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out.

More Trending

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Ecommerce Monthly: October Review & Roundup

A Better Lemonade Stand

Check out this month's roundup of the best ecommerce resources, what's new & upcoming in the ecommerce space & resources to help you run a better business! The post Ecommerce Monthly: October Review & Roundup appeared first on A Better Lemonade Stand.

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Freund Container: B2B empowerment through RESTful APIs

BigCommerce

Why they won. Freund Container was a finalist for the Innovation Awards. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Business stats. Who submitted (and is quoted below): Chris Hiller, General Manager. Year founded: 1938. Headquartered: Lisle, Illinois. Ecommerce vertical: B2B. Agency used: AmericanEagle.

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How to Boost Customer Service Efficiency in Ecommerce

ecomdash

Efficient customer service matters more in ecommerce than perhaps any other industry. But how do you deliver the fast solutions customers demand? Read more. The post How to Boost Customer Service Efficiency in Ecommerce appeared first on ecomdash.

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dutil.: Removing gender barriers from the online shopping experience

BigCommerce

Why they won. dutil. was a finalist for the Innovation Awards. For creative use of custom fields at the product level to fill industry and brand needs. Business stats. Who submitted (and is quoted below): Madison Bentley, Ecommerce Manager. Year founded: 2006. Headquartered: Vancouver, British Columbia, Canada. Ecommerce vertical: Direct to consumer (Apparel & Jewelry).

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Prepare Your Business for the 2018 GDPR Apocalypse

Bootstrapping Ecommerce

Learn how to prepare your business for the GDPR legislation coming into effect in 2018 and ways you can comply with new legislation to avoid steep fines. The post How to Prepare Your Business for the 2018 GDPR Apocalypse appeared first on Bootstrapping Ecommerce.

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Autograph Foliages: Migrating to a 40%+ in revenue

BigCommerce

Why they won. Brand Labs won the Innovation Award for Agency Innovation for their work on Autograph Foliages. For fast time to market during a migration and a discounts and promotions engine implementation that drove an immediate 40% increase in revenue. Business stats. President: Tom Acklin. Who submitted (and is quoted below): Jasmine Rostkowski, Digital Strategist.

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The X Factor: How the iPhone X Drives Higher Repeat Purchases than Android’s Flagship Smartphones

Sailthru

Both literally and figuratively, the new iPhone is a ten. The device broke pre-order records, and since launching, the iPhone X has set a new bar for the most valuable company in the world. And when it comes to mobile purchase conversion, iOS is already known to drive 2.5x more in-app purchases than Android, but with the iPhone X, brands are reaping the benefits of early adopters deep pockets.

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Berlitz: Selling online courses to modern ecommerce shoppers

BigCommerce

Why they won. iMedia was a finalist for the Innovation Award for Agency Innovation for their work on Berlitz. For API integration across various systems allowing for streamlined UX and back office efficiency when selling online courses. Business stats. Founder: Maximilian Berlitz. Who submitted (and is quoted below): Brian McGovern, Partner. Year founded: 1878.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Comparing the Most Successful Ecommerce Business Models

FastSpring

Who is your target market: individuals or businesses? If you can’t answer that question instantly, a lack of focus could be hindering your success. Let’s look at common ecommerce business models, so you can see which is best for your business.

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Experian: Expert Insights on the State of Retail in 2017 and Beyond

Dynamic Action

DynamicAction CEO John Squire was recently asked to speak to the general state of retail and the opportunities to intelligently incentivize consumers through loyalty programs. Below are excerpts from his interview with Experian for their article Expert insights on the state of retail in 2017 and beyond. What is retail’s reality? The reality is that retail is in a renaissance – a revolution driven by the most empowered, connected consumer in history, a burgeoning technology infrastructur

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Beating email fatigue with timely personalization

Dynamic Yield

Liad Agmon on how marketers can deliver positive customer experiences using high-impact, personalized email campaigns. The post Beating email fatigue with timely personalization appeared first on Dynamic Yield.

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4 Data-Backed Conversion Hacks that Cost You Nothing

Kissmetrics

Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. Selling online isn’t only seasonal.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Beating Email Fatigue with Smart Personalization

Dynamic Yield

Liad Agmon on how marketers can balance the need to deliver high impact email campaigns with positive customer experiences. The post Beating Email Fatigue with Smart Personalization appeared first on Dynamic Yield.

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How To Market The iPhone X (When Everyone Else is Doing it Too)

iQmetrix

Wireless retailers have grown used to rolling out a new marketing campaign each fall trumpeting the release of the newest iPhone. Usually, many wireless retailers would find this process fairly routine—the massive popularity of Apple products means the iPhone more or less sells itself.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Think a net promoter score of 100 is impossible? Andie Swim has it. What about a 2,000% increase in conversions? Bob Johnson’s built a tool for that. Thinking of selling a single product each day at flash sale prices? Silver Jewelry Club has you beat. In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions.

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Sell Smarter on your Online Store: The Metrics You Need to be Tracking with Google Analytics

SellBrite

Merchants on online marketplaces need to stick to each platform’s rules to be successful. An Amazon seller can’t win the Buy Box without matching the site’s algorithms. Products on eBay rank higher in search results if they come with free shipping. Online store owners have more influence over their customer acquisition and engagement since they control everything about their shop.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Flip Flop Shops: Multi-store pick, pack, ship and in-store pickup

BigCommerce

Why they won. Silk Software was a finalist for the Innovation Award for Agency Innovation for their work on Flip Flop Shops. For bringing a franchise brand up-to-date online, using content and regional merchandising, shipping & store pickup to grow sales. Business stats. Founder: Brian Curin. Who submitted (and is quoted below): Alec B erkley, Partner.

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Amazon Echo Dominates Electronics Ahead of Black Friday

Profitero

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals. With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online between Thanksgiving and Cyber Monday, we took a sneak peek into which brands and products are currently leading the charge in one of the hottest holiday categories –

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'Tis the Season to Give Holiday Discounts

Weebly

It's official, the holiday shopping season is upon us. According to the National Retail Federation , November is the month when the largest percentage of shoppers begin researching and purchasing holiday gifts. So if you haven't figured out your holiday marketing strategy yet, the time to act is now. One tried and true technique to boost holiday sales is to offer special discounts.