Fri.Dec 08, 2023

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Prepare Frontline B2B Marketers For Their AI Future

Forrester eCommerce

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.

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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.

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Event data could be the best gift to your organization this holiday season

Forrester eCommerce

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this environment, B2B events represent an underutilized yet invaluable source of audience data.

Events 264
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Michelle Gass to Take the Reins at Levi’s when CEO Chip Bergh Retires in 2024

Retail TouchPoints

Current Levi Strauss & Co. President Michelle Gass will succeed CEO Chip Bergh when he retires next year, the company’s board of directors has announced. Gass will formally take the reins on Jan. 29, 2024, a few months prior to Bergh’s departure, which is scheduled for April 26, 2024. Bergh has been elected as Executive Vice Chair of the Levi’s board until his retirement date, after which he will transition to the role of senior advisor until the end of the company’s 2024 fiscal year.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A New Dawn For VMware EUC And Carbon Black, But Not Without Risk

Forrester eCommerce

Broadcom Will Divest VMware’s EUC And Carbon Black Businesses In the latest installment of the Broadcom VMware acquisition saga, Broadcom CEO Hock Tan announced on Broadcom’s Q4 2023 earnings call last night that the semiconductor giant will be divesting two VMware business units: end-user computing (EUC) and Carbon Black.

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Dollar General Plans 800 New Stores, 1,500 Remodels in FY 2024

Retail TouchPoints

Dollar General is planning approximately 2,385 real estate projects for fiscal year 2024, including about 800 new store openings (including approximately 30 pOpshelf openings and 15 new stores in Mexico ), along with 1,500 store renovations and 85 store relocations. While this would be an ambitious growth plan for any retailer, it actually represents a “modest slowdown” compared to the number of real estate projects Dollar General has undertaken in recent years, according to a statement by CEO T

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Amazon Tests Out New Prime Benefit — Grocery Delivery

Retail TouchPoints

Amazon is piloting an add-on grocery subscription for Prime members in three cities that will give members access to unlimited grocery delivery on orders over $35 from Whole Foods Market and Amazon Fresh , as well as unlimited 30-minute pickup on orders of any size. The service — which is being tested in Denver, Sacramento, Calif. and Columbus, Ohio — will cost Prime members an additional $9.99 per month.

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GenAI Will Shatter And Reconstruct Every Company And Industry

Forrester eCommerce

Brian Hopkins, Julie Mohr, Julie Ask, and I are investigating how genAI will change the face of business and industry.

Consumer 251
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The Secret Behind Quick-Turn Merch: A Strong Partner

Retail TouchPoints

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last few months have been filled with pop culture moments that have captivated almost the entire world. Everywhere you look, someone is talking about these moments. To take the obsession even further, it seems like everyone is wearing branded apparel promoting them.

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Unwrapping Success: The Art of Running Ecommerce Website Tests During the Holiday Shopping Frenzy

Zmags

The holiday season is a magical time for ecommerce businesses, marked by surges in online traffic and a flurry of festive purchases. As ecommerce leaders, navigating through this hectic period requires strategic planning, and one critical aspect often debated is the idea of running experiments on your ecommerce store during the holiday season. We recently polled our customers to gauge their sentiments on this matter, and the responses were as diverse as the array of holiday decorations adorning

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays

Retail TouchPoints

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion. Michaels’ email subscribers have received a 20 % off PetSmart coupon (good through Dec. 10 and only in the U.S.), while members of the PetSmart Treats loyalty program are getting 70% off at Michaels plus an extra 10% off custom framing collections, through Dec. 13 — perfect for framing a photo of

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FastSpring at NAMM 2024!

FastSpring

Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.

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Half of U.S. consumers left most of their shopping for December: report

RetailDive

Even though many retailers launched deals in October, a portion of holiday shoppers have waited until this month to start, according to a survey.

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FastSpring at Pocket Gamer Connects London 2024!

FastSpring

Ready to jump start the new year learning about the latest and greatest in the global games industry? If so, join FastSpring at Pocket Gamer Connects London 2024 on Jan. 22-23! We’d love to talk with you in person! Pocket Gamer Connects is the leading international conference series for the global games industry. It brings together delegates from across the entire ecosystem with all the key formats covered, from mobile, PC and console to XR, AI, and blockchain technology.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Walmart CEO Shares Ambiguous Retail Sales Outlook for 2024

RetailWire

Amid the holiday shopping surge, Doug McMillon, the CEO of Walmart, is voicing doubts about the sales outlook for the subsequent months.

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Amazon drops Venmo users

RetailDive

Jettisoning Venmo from the e-commerce giant’s marketplace is another strike against PayPal’s recent growth efforts.

eCommerce 123
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The Boon and Bane of Self-Checkout for Retailers

RetailWire

Retailers appreciate the allure of self-checkout. However, the elevated rate of inventory shrinkage is a pressing concern in the retail industry.

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Newspaper owners behaving like Scrooge, say Scottish newsagents

TalkingRetail

The Federation of Independent Retailers (the Fed) has accused newspaper publisher Reach of acting like Scrooge, after it announced price increases for its national titles but no corresponding increase in margins.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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The Weekly Closeout: Claire’s expands into Mexico and Squishmallows collabs with H&M

RetailDive

The accessories retailer opened a store in Mexico City, while the toy company, known for its plush stuffed animals, teamed up with H&M for a collection.

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How to meet new sender requirements for Gmail, Yahoo & AOL

Omnisend

Reading Time: 2 minutes From February 2024, there will be new deliverability requirements for Google, Yahoo! and AOL. News requirements can often cause panic at the thought of confusing and time-consuming changes, but the good news is that these aren’t radical overhauls. In fact, Google suggests that “these practices should be considered basic email hygiene, and many senders already meet most of these requirements.

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Torrid Q3 net sales drop, swings to net loss

RetailDive

The apparel and accessories brand updated its full-year guidance again and permanently appointed Paula Dempsey as its new CFO.

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Argentina Suppliers Fuel Palermo House

Practical eCommerce

The direct-to-consumer furniture brand is known for the Dune Lounger, a mix of a luxury beanbag and a vintage chair. The post Argentina Suppliers Fuel Palermo House appeared first on Practical Ecommerce.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Do New Year’s Resolutions Offer a Greater Opportunity to Brands Than Christmas?

Digital Doughnut

Christmas is typically considered the pinnacle of brands’ marketing calendars, with a huge amount of preparation and budget being appropriated towards the 25th December not to mention the preceding festive shopping days such as Black Friday and Cyber Monday. And Christmas is of course, when many brands experience their most bumper sales period. Yet for a number of verticals, it’s not Christmas that’s the biggest driver of sales, but the new year.

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Despite Black Friday blockbuster, Lululemon maintains its holiday outlook

RetailDive

The brand continues to defy expectations, but may finally be approaching a plateau as competition rises and consumers remain cautious.

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Roadmap: Transforming Frontline Jobs for Retail’s New Era

RIS News

Learn four, key strategies that are enabling retailers to successfully transform the store associate experience in ways that benefit employee and employer alike.

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Michelle Gass to take over as Levi’s CEO in January

RetailDive

The former chief executive of Kohl's will step into the role, succeeding Chip Bergh, as the company continues to transition to a DTC-first approach.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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New David M Robinson and TAG Heuer Boutique Launches at Liverpool ONE

365 Retail

Grosvenor has recently inaugurated a new David M Robinson (DMR) boutique at Liverpool ONE , a significant collaboration with Swiss watchmaker TAG Heuer. This 3,600 sq ft establishment on South John Street is a pioneering venture for both TAG Heuer and DMR in Liverpool, representing the largest TAG Heuer Boutique in the UK. The new store enhances Liverpool ONE’s reputation for hosting an array of distinguished luxury watch and jewellery brands.

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Amazon’s Strategic Blueprint for Southern California Expansion Leaked

RetailWire

An undisclosed internal Amazon document has recently shed light on the company's meticulously conceptualized initiatives designed to expand its foothold in Southern California.

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EnsembleIQ Launches New EIQ Institute Group

RIS News

Parent company EnsembleIQ has established a new EIQ Institute group to enhance delivery of high-quality, trusted business intelligence and membership offerings to the retail marketing and technology community.

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Four Principles For Designing A Retail Space

RetailMinded

Design is a key aspect of setting up a retail space, as the aesthetic appeal of a business can greatly improve its chances of success. This is because retail stores that are created with their customers and design trends in mind are typically inviting and interesting to look at, which encourages people to come in and make a purchase. Here are four principles for designing a retail space, all of which can help you optimize your space to attract more customers.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.