Wed.Nov 03, 2021

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Predictions 2022: 2022 Will Go Down As The Year Executives Were Forced To Care About EX

Forrester eCommerce

The turbulence that your employees survived has placed them in a different state of mind. They expect improved resources to enable their success at work; they may even want different outcomes for their careers. Discover our employee experience predictions for 2022.

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Top 10 Contactless Trends to Watch in 2022

Retail TouchPoints

As it did with many other aspects of retail, COVID-19 gave a major boost to touchless technology applications — and enthusiasm for these solutions will continue even after the pandemic has waned, according to Greg Buzek, Founder and President of IHL Group. “The desire is still there to do touchless, but for different reasons than COVID safety,” he said during a presentation at the 2021 retailX conference in Chicago.

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To Win Customer Loyalty, Make Customers Feel Valued, Appreciated, And Respected

Forrester eCommerce

Each year, we find that emotion has a bigger impact on customer loyalty than effectiveness or ease. This blog post discusses the emotions that have the biggest impact.

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Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021

Retail TouchPoints

Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce sites as the brand takes advantage of strong quarterly results, executives said in an investor call. Revenue grew 26% to $1.5 billion in Q2 2022 due to double-digit sales growth in all regions. The brand is working to “make sure we are in tune with local markets and the operating dynamics that we’re working with today,” according to CFO Jane Nielsen.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Forrester eCommerce

A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.

Customer 364
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How Does Scaled Data Labeling Work With Marketing?

Kissmetrics

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. When done internally by humans, this can be costly and inefficient. The good news is data labeling is scalable when you work with the right data labeling software. You can decrease overall costs while improving efficiency and machine learning processes with the right platform on your side.

Marketing 266

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Zendesk’s Momentive Acquisition Paves The Road For A Customer Service-CX Data Highway

Forrester eCommerce

Customer service is a key driver of customer experience (CX), but technology silos often stand in the way of effective collaboration across CX and customer-facing teams. The recent announcement by Zendesk that it intends to acquire Momentive, parent of the well-known SurveyMonkey brand, has the potential to help users of both platforms break through this […].

Customer 195
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Bed Bath & Beyond Teams with Kroger, Adds Marketplace as it Continues to ‘Redefine its Business’

Retail TouchPoints

Bed Bath & Beyond has announced two major new initiatives as part of its ongoing transformation strategy — a strategic collaboration with Kroger and the launch of third-party digital marketplace — as well as a series of leadership changes to support these efforts. The announcements come just days after the home goods retailer unveiled a new partnership with Uber to offer on-demand delivery of baby and kids’ products.

Supplies 251
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Put These Talks On Your S&R Forum Watchlist

Forrester eCommerce

Next week, the Forrester security and risk (S&R) team will host the Forrester Security & Risk Forum on November 9 and 10. This will be the first time I have ever attended a Forrester event, let alone the Forrester Security & Risk Forum. And while I’m disappointed it isn’t in person this year, I’m also thrilled with […].

Events 195
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content.

Consumer 246
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Assess Your Company’s DX Strategy With Forrester’s Emerging Technology Survey

Forrester eCommerce

Assess your company’s DX strategy with Forrester’s Emerging Technology Survey. And see what we learned from execs in our last iteration of this research.

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How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Retail TouchPoints

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Customer expectations are at an all-time high, and if you are unable to deliver in line with the expectation, chances are likely someone else will. Recommendation is a never-ending battle for accuracy and timeliness.

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Five Findings From Forrester’s Review Of Six Canadian Banks’ Mobile Sites

Forrester eCommerce

Each year, my colleague Andrew Hogan and I review mobile websites of top Canadian banks to understand how effectively banks are meeting customers’ expectations, specifically when it comes to finding, researching, and applying for a chequing account. We review functionality and observe users as they try to complete their goals. In this year’s report, we […].

Banking 150
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B2B Lead Generation: 8 Proven Strategies From My 20-Year Sales Career

FastSpring

B2B lead generation is more than just presenting prospects with fancy features and benefits. For example, not long ago, we were migrating the subscriptions of a new customer into our system. This process is normally straightforward, but in this case, we ran into a delay. Even though it wasn’t our fault, the delay meant this company might not be able to process existing subscriptions for several days — a poor way to start a relationship with a new software-as-a-service company.

B2B 141
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Blockbuster is trapped in brand limbo. Will it ever get out?

RetailDive

Whether as a joke, a nostalgic trip back to the '90s or as shorthand for the love of movies, the dead chain's name still resonates with many. Except perhaps the brand's owner.

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How to Build a Veterans Day Campaign that Brings You Loyal Customers

SheerID

Discover 6 tips for acquiring military customers with a Veterans Day campaign that gives you zero-party data to nurture their loyalty.

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Ikea expands resale program across 33 US stores for the holidays

RetailDive

Declaring its fall pilot a success, the retailer is taking it national, and adding discounts on sustainable goods for the Black Friday weekend.

Retail 123
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Facebook is dropping facial recognition

RetailWire

Facebook has said that it will shut down its facial recognition system in the coming weeks. Members who have opted in will no longer be automatically recognized when photos and videos are posted on the social media site. “We need to weigh the positive use cases for facial recognition against growing societal concerns, especially as regulators have yet to provide clear rules,” said Jerome Pesenti, vice president of artificial intelligence at Meta, formerly Facebook.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Saks debuts holiday livestream shopping shows

RetailDive

Other major retailers have also introduced livestream shopping capabilities as a way to reach consumers during the COVID-19 pandemic.

Consumer 125
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Best Types of Content & Best Practices for Online Stores

ecomdash

As an online store owner, it's important to create engaging content. Here are some content ideas that'll help you grow your brand. The post Best Types of Content & Best Practices for Online Stores appeared first on Ecomdash.

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Bed Bath & Beyond launches online marketplace, partners with Kroger

RetailDive

The home goods retailer on Tuesday also said it will complete its stock buyback program by the end of this fiscal year, two years ahead of schedule.

Retail 111
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Ecommerce Lately November 2021

ecomdash

Twitter rolled out new ad features, ZoidPay released a new way to offer online payments, plus other important ecommerce news. The post Ecommerce Lately November 2021 appeared first on Ecomdash.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Nike and Dick's tie loyalty programs together

RetailDive

The combined offering comes as Nike deepens its relationship with key wholesale partners.

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How to Calculate and Decrease Customer Churn Rate (With Churn Rate Formula and Examples)

Smile.io

Churn is something that all businesses, big and small, have to deal with. While you’re busy working hard to acquire new customers, you’re bound to lose some existing customers along the way. Your churn rate is the metric that defines just how many customers you're losing over a period of time and can be calculated using a churn rate formula. Churn rate is a business metric that calculates how many customers you've lost over a given period of time as a percentage of your total customers.

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Wayfair launches in-app video commerce experience

RetailDive

With Wayfair On Air the retailer is releasing daily episodes as a means to encourage product discovery.

Retail 117
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Allbirds raises $303 million in IPO

RetailWire

The sneaker brand Allbirds now has a market value of $2.16 billion after raising $303 million with its initial public offering of stock. The eco-friendly sneaker maker was looking to raise $269 million.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Serta taps leader of its Tuft & Needle unit as new CEO

RetailDive

Shelley Huff is set to take over the mattress specialist as it chases sales in a market reshaped by DTC brands.

Marketing 108
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Port director says fines are working to move containers out

RetailWire

Gene Seroka, executive director of the Port of Los Angeles, said that fining ocean carriers for delays in moving shipping containers out of terminals is starting to work. “We’ve tried diplomacy. We’ve tried collaboration, operations meetings all around, and nothing has moved the needle just yet,” he said. “This is a last resort and one I didn’t want to have to take, but we’re starting to see movement.”.

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Here’s Why an eCommerce Helpdesk is Vital For Your Business

Ecommerce Guru

After the global pandemic hit the world, online sales are increasing at a steep rate. It has become necessary to get every one of the essentials by now. With this trend of buying online, each day more and more e-commerce organizations are popping up. Hence to shine out of all you need to have an eCommerce help desk so that people feel that they are safe while buying from them.

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Starbucks debuts holiday cups and new seasonal drinks

RetailWire

Starbucks is rolling out four new cups for the upcoming holiday season, each designed to look as though it is “wrapped up like gifts for the holidays.” The coffee giant is also introducing seasonal drinks, including an iced sugar cookie almond milk latte.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.