Tue.Aug 18, 2020

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Klaviyo vs. MailChimp. Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools

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How to Use Events to Optimize Your Facebook And Google Ads

Kissmetrics

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Events 363
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Use Customer Understanding To Guide Your Pandemic Marketing Strategy

Forrester eCommerce

The COVID-19 pandemic adds even more consumer considerations to marketers’ already full plates. Stay-at-home orders, unemployment, and anxiety about the virus have altered shopping behavior, technology adoption, and expectations. But despite this uncertainty, now is not the time to pull back on marketing: In fact, businesses need to keep investing in marketing to move through […].

Marketing 308
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Deloitte Acquires Keytree Tech Consultancy

Retail TouchPoints

Deloitte has announced its intention to purchase the business and assets of Keytree , a technology consultancy that offers services including data analytics, cloud and robotic technologies, and a suite of products and managed services. The Keytree skills base will bolster Deloitte’s implementation of a range of SAP solutions that are designed to help customers with their key digital transformation projects.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Announcing Our 2020 Make it Big Ecommerce Conference

BigCommerce

We’re back — and bigger than ever.

eCommerce 412
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What COVID-19 Supply Chain Disruptions Teach Us About Procurement

Retail TouchPoints

The COVID-19 pandemic has brought about some of the most dramatic supply chain disruptions in living memory. In the U.S. alone, reports showed individual states resorting to bidding wars over scarce PPE and other essential medical supplies. We watched as toilet paper shortages led to public fist fights and madcap heist adventures, with examples in the latter category ranging from the merely ambitious to the thoroughly absurd.

Supplies 264

More Trending

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Inspiring Innovation In The Novel Economy

Retail TouchPoints

Livestream airs on Monday, August 24th at 10:00 AM ET! In March 2020, Brian Solis began his tenure as Global Innovation Evangelist at Salesforce. Brian has built a career around studying humans, technology and how their intersection impacts businesses and humanity overall. Little did he know that he would begin his new role during one of the most disruptive happenings in decades.

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5 Ways to Create the Optimal Customer Experience on Your Website

Omniconvert

How many times have you experienced the frustration of getting a very delayed service in a restaurant? Well, such frustrations. The post 5 Ways to Create the Optimal Customer Experience on Your Website appeared first on ECOMMERCE GROWTH Blog.

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

After emerging in January from its second stint in bankruptcy since 2017, Payless “is back,” the retailer trumpets on its newly launched e-Commerce site. Payless, which has dropped the “ShoeSource” from its name, plans to open 300 to 500 freestanding stores across North America over the next five years, beginning with the opening of a prototype store this fall in Miami.

eCommerce 227
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Staycations boosting grocery spend this summer

TalkingRetail

Supermarket sales have slowed to +7% in the past four weeks, as shoppers began to settle into new shopping routines post lockdown, new research reveals. New data released by Nielsen shows the warm weather, working from home, spending less on dining out and embarking on staycations over the summer have contributed to the steady growth.

Consumer 120
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Coffee makers, mixers, whiteboards: Pandemic fuels home category sales

RetailDive

More time at home has propelled growth at home improvement and home goods retailers, while sectors like apparel have suffered in recent months.

Apparel 127
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Grocery growth slows as market eases out of lockdown

TalkingRetail

Take-home grocery sales growth slowed to 14.4% year-on-year during the 12 weeks to 9 August, new research reveals. The latest market share figures from Kantar show grocery spend of £9.7bn over the past four weeks makes it the lowest since February, although this is still considerably higher than pre-pandemic levels. Charlotte Scott, consumer insight director.

Marketing 118
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Kohl's Q2 digital sales spike nearly 60% amid omnichannel push

RetailDive

CEO Michelle Gass went so far as to say that the department store is poised to take market share in the COVID-19 era, despite its difficulties.

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Mars Foods supports the Trussell Trust with £100k donation

TalkingRetail

Mars Food UK is partnering with food bank charity the Trussell Trust to launch a campaign to “encourage the nation to ‘Stand Against Hunger’”. The “Stand Against Hunger” campaign sees Mars donate £100k to the charity to “support the distribution of two million meals though the distribution of three day emergency food parcels across its.

Banking 105
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Payless relaunches online, with plans for hundreds of stores

RetailDive

The company's value proposition is in keeping with the priorities of today's apparel consumer, but its brick-and-mortar plans may be a stretch.

Apparel 117
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How to Prevent Online Buyer’s Remorse

ecomdash

Keeping customers happy is critical to building long-term loyalty. Here are some strategies to prevent online buyer's remorse. The post How to Prevent Online Buyer’s Remorse appeared first on Ecomdash.

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Fossil reports 'triple-digit' e-commerce growth

RetailDive

Sales through its own online channel and third-party platforms like Amazon grew to account for nearly half of the company's total in Q2.

eCommerce 117
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COVID-19 saliva testing used by NBA could be a game changer

RetailWire

The SalivaDirect test used by the National Basketball Association as the league restarted play is 90 percent as accurate as nose and throat swab tests and can be processed in a matter of hours. The test, created by Yale University researchers, could be used to analyze as many as 200,000 samples a day.

Games 98
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Manage Your Business’s Finances: SMB Financial Management

Korona

Starting and operating a small business has many challenges and money management can be a top concern for small business owners. As a small business owner, streamlining your process and understanding that your business is its own entity can help you achieve financial success with both your personal and business finances. But it’s easier [.].

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Walmart's online sales double as pandemic shapes Q2

RetailDive

The retailer's efforts to refocus around omnichannel have been paying off as COVID-19 drives shopping habits.

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Fashion victim: death of the changing room and the rising risk of returns fraud

Retail Technology Review

High street fashion retail was undergoing immense upheaval even prior to the development of COVID-19. Increased online shopping and the growing success of online-only fashion brands like ASOS were transforming how consumers shopped for apparel.

Fashion 87
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Tips On Managing Small Business Emergency Expenses: Protect Your SMB

Korona

Operating a retail business is no easy task, and it can be particularly challenging when an owner is faced with unexpected challenges or financial burdens. For small businesses, these expenses can be detrimental depending on the severity of the emergency. It could be something as simple as a computer or point of sale system [.].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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James Hall hails independent British producers

TalkingRetail

James Hall & Co, Spar wholesaler for the north of England, has thanked its network of independent producers from the north-west for going above and beyond during the Coronavirus pandemic. The wholesaler had refreshed its fruit and vegetable offering before the pandemic to champion growers from the north-west and this relationship has proved invaluable during.

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Customer Experience in eCommerce eBook

Omniconvert

Imagine this situation ?? You become the client of your own shop. If you receive a question like “On a. The post Customer Experience in eCommerce eBook appeared first on ECOMMERCE GROWTH Blog.

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Spar Scotland holds lorry design competition

TalkingRetail

Spar Scotland is launching a lorry design competition for customers. The retailer is inviting customers to design the livery of a Spar lorry, which will travel the length and breadth of Scotland delivering food and drink products to stores. One lucky customer will also win £250 worth of Spar vouchers. Colin McLean, chief executive of.

Travel 93
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Dynamic Pricing Strategy Benefits All Online Retailers Need to Know

Wiser

Dynamic pricing in online retail has come a long way as a pricing strategy. It is defined as a strategy that allows retailers to respond in real-time to supply and demand levers. It provides countless benefits, such as enabling retailers to beat a competitor, save dwindling inventory, or make the most out of a trendy item that is flying off warehouse shelves.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Rubicon encourages exciting choices with £5m investment

TalkingRetail

Rubicon is launching its “Make the Unboring Choice” campaign this month, as part of its £5m investment this year. The campaign will be supported by digital and social media that will “help the brand reach over 3.9m consumers” and is designed to “engage younger shoppers”. Rubicon said the campaign “invites shoppers to break out of.

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SNIPES selects Forter to fight retail fraud and scale to meet customer demand

Retail Technology Review

Lifestyle retailer SNIPES has joined Forter’s network of enterprise retailers to combat fraud. By using Forter’s real-time, automated fraud prevention platform, SNIPES has been able to meet customers’ online demand, which has spiked 400% since March 2020.

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Morrisons set to remove plastic bags from checkouts

TalkingRetail

Morrisons is planning to remove all plastic bags for life from its checkouts if a trial in eight stores is a success. The supermarket started offering large reusable paper bags at the trial stores yesterday (17 August). Morrisons paper bag has handles, a similar capacity to a standard plastic bag for life, and is strong.

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PDP Optimization: 3 Insights Metrics for Improving Content Quality | Salsify

Salsify

To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.