Thu.Apr 18, 2024

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Below we’ll delve into some intricacies of how brand managers within CPG organizations manage to get their products in front of shoppers , addressing both the opportunities and internal conflicts that aris

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The Essential Guide to Shopify ERP Integration [2024]

Groove

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

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Total Wine, Hill Beverage and Snoop Dogg Partner to Deliver THC-Infused Beverages Nationwide

Retail TouchPoints

Hill Beverage products on display at Total Wine Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records , come in CBD-only versions as well as Delta-9 and THC blends.

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Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Forrester eCommerce

Last week, Wiz announced the acquisition of cloud detection and response specialist vendor Gem Security. The move confirms Wiz’s strategic intent to build a comprehensive cloud security portfolio and will accelerate its revenue growth and product innovation, keeping Wiz on a trajectory toward a likely future IPO.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade.

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TikTok Users Are Split About TikTok Notes

Forrester eCommerce

Yesterday, TikTok officially launched TikTok Notes for “limited testing” in Australia and Canada. This new photo-centric app encourages users to share their moments through photo posts. /2 We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts.

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Gopuff and Grubhub Expand into Grocery Delivery with Unconventional Partners

Retail TouchPoints

Two delivery platforms, Gopuff and Grubhub , have broadened their assortments to include groceries, including fresh items. Gopuff has partnered with Misfits Market , an online grocer dedicated to reducing food waste that delivers to Gopuff’s microfulfillment centers nearly every day, while Grubhub will work with Mercato , an online marketplace for independent grocery stores with more than 950 retailers across the country.

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How to Choose an Expert Magento 2 Developer

Groove

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. I have experienced clients from each end of the spectrum. Some clients have been deep in research for months – they know what they need and when they need it. For others, all they know is that they would like to switch platforms.

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Influencer-Inspired Resale Site Detoure Opens First Store in LA

Retail TouchPoints

Image courtesy Detoure Detoure , a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’ Melrose Avenue. Over the past three years the site has hosted more than 50 pop-ups across the U.S. that regularly go viral on social media. Launched in 2021, Detoure sources secondhand clothing directly from influencers’ closets as well as excess inventory from brands popular with its Gen Z customer base.

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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Eyebuydirect Establishes First Physical Location in California’s Orange County

Retail TouchPoints

Eyebuydirect has made its first foray into physical-world retailing with a 140-square-foot kiosk featuring a pared-down assortment of 400 pairs of glasses. The branded showcase, located at the Shops at Mission Viejo in Orange County, Calif., will have dedicated store associates on hand to provide customers with personalized assistance. Additionally, Eyebuydirect has partnered with a neighboring LensCrafters location, giving shoppers the opportunity to receive comprehensive eye exams conducted by

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A Rising Tide: Updates on NOAA’s CX Transformation

Forrester eCommerce

Over the past two years Forrester has helped NOAA achieve a five-year CX transformation in just two years.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns.

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Michaels lowers prices on over 5K products

RetailDive

The arts and crafts retailer has dropped prices to 2019 levels or lower, as it aims to help customers “stretch their dollar,” according to the CEO.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. Through the new self-service Walmart Luminate Insights Activation, Walmart suppliers that advertise through Connect will be able to easily access Luminate data to inform their campaigns.

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Netflix Makes Major Changes to Its Plans

RetailWire

Streaming company Netflix is changing up its approach. The company, known for its subscription model without ads, is now diving into live sports, video games, and ad-supported content.

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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consu

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Delivery management platform, Scurri topped over €12 billion in Gross Merchandise Value (GMV) in the total value of shipments processed in 2023

365 Retail

Delivery management platform, Scurri , today reported an increase in the total gross merchandising value (GMV) of goods processed through its platform, which totalled over €12 billion in 2023. Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Popeyes Adds Menu Hack Double Stack Sandwich in the UK

RetailWire

Popeyes, the Louisiana chicken chain, continues to expand its menu offerings in the UK. Known for its Cajun breakfast and spicy Buffalo chicken options, the fast-food brand has now introduced a new item: the Double Stack Sandwich.

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Pinpoint Traffic Drops with Search Console, GA4

Practical eCommerce

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss. The post Pinpoint Traffic Drops with Search Console, GA4 appeared first on Practical Ecommerce.

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Walmart Missouri Store Swaps Self-Checkout for Traditional Lanes

RetailWire

In a recent change at a Walmart store in Shrewsbury, Missouri, self-checkout kiosks are being replaced with traditional checkout lanes.

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Dollar Tree poised to gain most as 99 Cents Only disappears

RetailDive

Despite the bankrupt discounter’s small footprint, its store closures offer a meaningful opportunity for rivals to grab share, analysts say.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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FastSpring Customer Service Team Wins Silver Stevie® Award

FastSpring

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! FastSpring Support Rises to the Challenge It was clear to award judges that FastSpring’s team had moved strategically to make the voice of the customer the center of improvement efforts, with results showing in customer satisfaction (CSAT) scores, net promoter scores (NPS), and first response targe

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Amazon begins offering Dash Carts to other grocers

RetailDive

The plan comes just a few weeks after the company announced it was pulling Just Walk Out technology from Amazon Fresh stores.

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FastSpring and DutchBasecamp Present: Optimize Local Pricing to Dramatically Increase SaaS Revenue

FastSpring

For many SaaS and software companies, international sales are a key part of their growth trajectories. Some businesses outgrow their home countries after a seed or startup period that saw initial success domestically, while some businesses founded with niche markets or in smaller countries may need international sales as table stakes on day one. But with international growth comes a long list of international business concerns about how to appeal to potential customers in new countries.

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Levi’s reopens Bangkok store as it eyes growth in the region

RetailDive

The location, which features one of the brand’s tailoring shops, is part of a broader DTC strategy to grow its fleet of owned and operated stores.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walmart Introduces Supplier-Driven Self-Serve Insights Connectors

RetailWire

Walmart revealed a new insights offering that combines its Walmart Connect and Walmart Luminate products.

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Asics creates a circular shoe, returns program

RetailDive

The sporting goods company designed a shoe ready to undergo recycling at the end of its use.

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JCPenney Announces a New Rewards and Credit Program

RetailWire

This new program could potentially return half a billion dollars to America's families.

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Kendra Scott teams up with LoveShackFancy on capsule collection

RetailDive

The six-piece collection ties in design elements from both brands and will be available for purchase online and in Kendra Scott’s stores.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.