Fastr
MARCH 8, 2018
Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When […]. The post Reinventing Retail Customer Engagement appeared first on Zmags.
GetElastic
MARCH 8, 2018
A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. Today, we’re in Austin Texas at the South by Southwest show. SXSW serves up a little bit of everything, offering a unique opportunity to explore the worlds of interactive, gaming, film, music, and comedy in an immersive festival of events, conferences, and showcases.
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Webbula
MARCH 8, 2018
Does your business send emails for Marketing or Promotion? Or does your agency do it for you? These days no matter where those emails originate, you should be relying on. The post 5 Reasons You Need Email Hygiene appeared first on Webbula.
Klaviyo
MARCH 8, 2018
When it comes to email marketing, quality over quantity is an important principle to guide both how you grow your email list as well as how you ramp up your email sending. Being mindful of how many emails you’re firing to the average customer or subscriber can make or break your marketing strategy overtime. Following the launch of Klaviyo’s new visual flow builder , marketers now have new tools available to gain more control over how and when automated emails send.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
ecomdash
MARCH 8, 2018
With over 2.07 billion active users across the globe, Facebook is the most popular social media platform out there. This guide filled with do's and don'ts for Facebook advertising will help you create effective ads that convert. Read more. The post Do’s and Don’ts of Facebook Advertising for Online Retailers appeared first on ecomdash.
Lemonstand
MARCH 8, 2018
Email marketing ties the customer relationship together for subscription brands. We live in a world where it is easy to forget what happened less than an hour ago. Your customers receive many messages throughout each day, whether it’s from family, friends, or spam bots. To break through the noise, online retailers, especially subscription eCommerce companies , must make it a priority to create meaningful communications for their audiences.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Salsify
MARCH 8, 2018
I got this question from a ecommerce leader who saw my recent At the WhiteBoard video: How to think about KPIs on the digital shelf. My answer? "It depends." The nuance and variables in whether or not it's necessary to sell on Amazon today turn out to be very revealing with how brand marketers should be thinking about Amazon today.
Kibo
MARCH 8, 2018
In an era when opening a global business is as easy as integrating […]. The post Get Ready for GDPR appeared first on The Omni Channel.
OrderDynamics
MARCH 8, 2018
Advanced Omni-Channel: Smaller Format Stores. Why would smaller format stores be considered an advanced omni-channel approach? Look no further than the Kohl’s discussion in March. Fortune magazine ran an article discussing why Kohl’s prefers to have more stores than to consolidate them. This at a time when northward of 3,600 physical retail stores had been shuttered from January to March 2017.
Blue Acorn
MARCH 8, 2018
It’s that time of year in our industry: trade show season. For the next few months, thousands of ecommerce thought leaders, marketers, analysts, and vendors will flock to Vegas on a bi-weekly basis. ShopTalk has secured the leadoff position for the season. In the short three-year lifetime of the event, the conference has become known as one of the best ecommerce events of the year purely for the number of impressive speakers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ChannelAdvisor
MARCH 8, 2018
Stop for a minute, put yourself in your customer’s shoes and ask yourself: “What do I value most as a buyer?” If you’re like most modern consumers, it comes down to several important things: getting a product quickly, returning it free of charge and easily evaluating all of your buying options at one time. eBay announced its 2018 Spring Seller Update last week, and many of the updates speak to today’s consumer mentality and offer plenty of improvements for sellers.
Smile.io
MARCH 8, 2018
When you refer a friend to your favorite brands, what motivated you to tell them about it? Chances are it was a combination of a great experience and an irresistible referral offer. Referral rewards come in all shapes and sizes, but the trick is offering ones that complement your brand experience and meet your customers’ needs. Since the success of your referral program is dependent on the rewards you offer your best brand advocates, here are 3 of the most effective rewards you can offer custome
Nerd Marketing
MARCH 8, 2018
In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for […].
Bamboo Rose
MARCH 8, 2018
Global trade is significantly more complex and presents more risk than domestic trade, given changing regulations and standards across different countries and the varied levels of transparency throughout a global supply chain. Combined with the sheer number of suppliers (not to mention the suppliers’ suppliers) that come with global trade, and the often manual process […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ItemMaster
MARCH 8, 2018
As more and more consumers are going online to fulfill their shopping needs, manufacturers need to play close attention to how their products are being disseminated online. With online retail giants, like Amazon, meeting customer demand for increasingly diverse products and brands by authorizing third-party vendors to sell these products on their platforms, the need for brand consistency among manufacturers has never been more crucial.
Optimizely
MARCH 8, 2018
. Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up. That’s exactly why Jurgen Nebelung experiments with new marketing tactics so often.
Canonicalized
MARCH 8, 2018
Listen to the audio transcription of this article Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized.
ROI Revolution
MARCH 8, 2018
In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. Let’s get to it! 4. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
MARCH 8, 2018
There are a lot of ways you could convince your company to attend Catalyst Americas. You could focus on the fact that it’s the one place this year where the industry’s biggest influencers will come together. You could tell your colleagues about the all-star keynote lineup. You might even let your boss know there’s a 25% discount for groups of three or more.
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