Mon.Feb 12, 2024

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a little luxury. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

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AIOps and observability delivers operational insights

Forrester eCommerce

Implementing AIOps and observability solutions can be a challenging task for organizations. To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise's specific IT complexity and goals. In Start With The Right Strategy And Approach For AIOps And Observability For IT Operational Insights, you can begin exploring the best practices for AIOps and Observability and what aspects you need to consider when embarking on the delivery of these.

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Super Bowl LVIII Ads Go Back to Basics: Touting Product Attributes

Retail TouchPoints

Apparently there was a football game surrounding yesterday’s commercials and Taylor Swift sightings, but we’re not going to talk about either of those things. As we did in 2023 , the Retail TouchPoints team has picked our favorite ads (plus a few that didn’t quite get through the goalposts). Temu Stumbles in Sophomore Outing… Chinese discount shopping app Temu had one of the buzziest ads of last year’s Super Bowl as it introduced itself to American shoppers with the fun, poppy “Shop Like a Billi

Gifts 277
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Unlock IT Operational Excellence in Seven Steps

Forrester eCommerce

AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences. In Take Seven Steps To Implement AIOps And Observability For IT Operational Insights, you will learn how to successfully implement AIOps and observability by following a seven step approach.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Sally Beauty Brings Together HBCU Students and Black Beauty Brand Founders

Retail TouchPoints

Sally Beauty and The Black Hair Experience have partnered for two experiential event pop-ups designed to braid together students from historically Black colleges and universities (HBCUs) with Black and female-founded beauty brands. The Rooted in Success program’s first pop-up will be in Atlanta on Feb. 24, 2024, followed by a Washington, D.C. pop-up on March 16.

Demo 276
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Announcing the Forrester Tech Tide™: Enterprise Localization Technologies

Forrester eCommerce

Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach.

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Is Kicks Crew Legit? Read This Review Before You Buy

My Wife Quit Her Job

Kicks Crew is an online marketplace for fresh sneakers sourced directly from authorized retailers. But is Kicks Crew legit and safe for shopping? Are their products genuine? In this Kicks Crew review, I’ll explore the pros and cons of purchasing from them, break down their policies, and offer alternatives if you want different options beyond what Kicks Crew provides.

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10+ E-Commerce Memes On Post-Purchase Experiences

lateshipment

Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. You can either do this or do not do this. How about something different for a bit? How about sitting and just looking at memes that perfectly describe the rollercoaster of emotions that you usually go through at your work?

eCommerce 130
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SEO Tools for YouTube Videos

Practical eCommerce

Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data. The post SEO Tools for YouTube Videos appeared first on Practical Ecommerce.

SEO 115
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Confex and Jisp launch industry first wholesale loyalty platform

TalkingRetail

Confex buying group has announced a partnership with retail/wholesale solutions provider Jisp, to launch its own wholesale loyalty and rewards platform for its members and their retailers.

Retail 109
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Superdrug Launches New Store in West Bromwich, Creating 35 Jobs

365 Retail

Superdrug is set to expand its retail footprint with the opening of a new store in West Bromwich’s New Square Shopping Centre on Monday, 12th February. This latest addition to the high street will not only bring 35 new employment opportunities to the area but also occupy a spacious 8,000 square feet, providing customers with access to an extensive range of health and beauty products, beauty treatments, and luxury fragrances.

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Options being explored for £2bn Evri sale as rival Yodel also seeks buyer

TalkingRetail

Parcel delivery service Evri is set to be sold for around £2bn according to reports. The majority owner, Advent International, is working with advisers from investment bank Rothschild to explore options for Evri, according to The Sunday Times.

Banking 105
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B&Q Raises Minimum Hourly Wage to Surpass National Living Wage

365 Retail

B&Q has announced an increase in its minimum hourly wage in the UK to £12.21, and in London, to up to £13.55. This 8% increase exceeds the government’s 2024 national living wage of £11.44 per hour, following a previous year-on-year increase of 8.9%. Starting from April 2024, this wage adjustment will affect 16,500 employees, resulting in an annual increase of over £1,700 for full-time staff.

Events 108
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Wide-base Strategy for Short-form Videos

Practical eCommerce

Posting identical short videos across multiple accounts could result in more overall views. The post Wide-base Strategy for Short-form Videos appeared first on Practical Ecommerce.

eCommerce 103
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Jeff Bezos Sells Amazon Stock: A $2 Billion Cash-In

RetailWire

Last week marked a significant move for Jeff Bezos, the billionaire founder of Amazon.com Inc. For the first time since 2021, Bezos decided to unload a whopping 12 million shares of Amazon stock, resulting in a hefty sum of just over $2 billion.

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How TikTok’s Algorithm Works in 2024 [& 15 Tactics to Go Viral]

CPC Strategy

TikTok has captured the imagination and attention of countless millions all over the globe, inspiring quite a few dances and ‘challenges’ along the way. From its humble beginnings in 2016, to securing its current spot as the most downloaded app in the world, the platform has certainly come a long way in a short time.

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Amazon Lands Exclusive Rights To Stream NFL Playoff Game

RetailWire

Amazon has won exclusive streaming rights for one National Football League game next season. The playoff will be available for viewers on the Prime Video platform.

Games 105
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Pacsun launches creative collective to help shape campaigns, merchandise

RetailDive

The Pacsun Collective is a group of content creators, photographers, videographers, stylists and other artists selected to co-create the brand’s future.

Other 109
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Amazon Taps AI to Achieve Sustainability Goals: Packaging, Returns, Waste Prevention

RIS News

The company has accelerated sustainability efforts by leveraging artificial intelligence and machine learning.

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Affiliate marketing is a full funnel solution

RetailDive

Discover the impact of affiliate marketing: a cost-effective tool driving brand presence, conversions and loyalty in the consumer journey.

Marketing 113
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Digital Marketing: Strategies for Exponential Business Growth

Digital Doughnut

Digital marketing is not just a buzzword; it's a fundamеntal shift in how businеssеs connect with their audiеncе. In today's intеrconnеctеd world, consumеrs arе constantly onlinе, and their purchasе dеcisions arе hеavily influenced by digital channеls. To harnеss this vast potential, businеssеs must dеvеlop comprеhеnsivе digital markеting stratеgiеs tailorеd to thеir spеcific goals and targеt audiеncе.

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Chocolate Prices Continue To Soar as Cocoa Shortage Crisis Takes Shape

RetailWire

Valentine's Day enthusiasts might need to brace themselves for a bitter surprise this year as cocoa prices soar to unprecedented levels.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Hoka taps 17-year Nike vet as brand president

RetailDive

Robin Green, the activewear giant’s global vice president of Men’s Running and Fitness, is tasked with driving growth and innovation at Hoka.

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Pacsun Crowdsources Community Innovation to Supercharge Branding Strategy

RIS News

Pacsun is taking a collaborative approach to its new campaigns, calling on the brand's community of content creators to shape future creative directions.

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Unless you’re a 5-year-old at a playground, friendships usually form over time. Bonds emerge from mounting interactions and shared experiences. Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.  Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.

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Target relaunches Up&Up private label, adds hundreds of products

RetailDive

The mass merchant is expanding the $3 billion brand’s assortment and is reformulating 40% of its products to meet higher quality standards.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Ford Reveals It Has a Top-Secret Team To Make Inexpensive EVs

RetailWire

Ford says it has a hush-hush, top-notch team dedicated to designing its more cost-effective electric vehicles for the future. This is a part of the automobile company's mission to compete with rivals such as Tesla and other lower-cost EV makers from China.

Other 64
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Zulily’s inventory is up for sale as it winds down

RetailDive

After ceasing operations in December, the e-tailer’s warehouse equipment and $85 million worth of remaining products are being liquidated.

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SpartanNash to Expand Autonomous Inventory Robot Tally

RIS News

After a successful pilot, SpartanNash plans to implement Simbe's autonomous inventory robot Tally to additional stores across the Midwest.

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The Children’s Place scrambles to shore up liquidity, mulls ‘strategic alternatives’

RetailDive

The specialty retailer has retreated from the mall somewhat and boosted e-commerce, but its declines are poised to continue, analysts say.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.