Mon.Sep 14, 2020

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Build The Case For A Customer Success Management Program Now

Forrester eCommerce

Build The Case For A Customer Success Management Program Now Business leaders recognize that there is great value in retaining their best customers. Forrester’s research bears this out: devoted customers pay price premiums, buy additional services, and help attract other good customers. But how do customer experience (CX) leaders convince executives to invest in the […].

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Google Shopping Actions: How to Increase Product Visibility for Free

Kissmetrics

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products.

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Oracle Sort Of Buys TikTok (But Not Really)

Forrester eCommerce

Larry Ellison proves that customer acquisition cost (CAC) is no barrier in Oracle’s conquest to expand its cloud credibility and market share. The announcement is murky at the moment, but the particulars indicate that Oracle and ByteDance will enter into a technology partnership to host the US operations of TikTok. This allows TikTok to escape […].

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The Best CRM Software (In-Depth Review)

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how your customers behave and what they want from you.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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CMOS: Shift To People-Led-Planning

Forrester eCommerce

CMOs, you won’t make it through the harsh economic conditions coming in 2020 if you can’t adjust your planning approach to respond to changing customer needs and operational availability. You’ve known shifting to people-led-planning was a good idea for years. Read the new research I just published with my colleague Stephanie Liu to learn how […].

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Oracle Wins Bid For TikTok, But Still Awaits Government Approval

Retail TouchPoints

Oracle has won its bid for TikTok ’s U.S. operations, though the deal will not be an outright purchase. Instead, Oracle will become a “ trusted technology provider ” for TikTok owner ByteDance. The companies must now wait for approval from the White House and the Committee on Foreign Investment before completing the deal. The review is scheduled for this week.

Blog 278

More Trending

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Tune Up Your Tone Of Voice On Social

Retail TouchPoints

Remember when you were a sassy little kid and your mom would tell you to “watch your tone of voice”? That’s actually good advice for brands’ voice on social media today. Let’s face it: 2020 has been a rollercoaster with the pandemic, civil unrest and a weakened economy. A new social media approach to ‘watching one’s tone’ is needed to deal with these difficult scenarios.

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Apple Keynote

Forrester eCommerce

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: [link] I have been following Apple keynotes for many years (since at least 2005) and they often generate irrational expectations for disruptive innovative products. Over the past few years, pundits have regularly questioned Apple’s ability to innovate while continuing to grow […].

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Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

Optimizely

In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to prepare for the 2020 holiday season. Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday. In this episode we discuss: Deliverability: Why it matters and how to think about it relative to your holiday campaigns Overall campaign strategy and how to sta

Marketing 195
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Amazon Opening 100 New Operations Facilities To Prep For Q4 Rush

Retail TouchPoints

Amazon plans to open 100 new operations facilities this month, encompassing fulfillment centers, delivery stations, sortation centers and other sites. The e-Commerce giant also is creating 100,000 new regular full- and part-time jobs in its operations network, with many of the new positions at Amazon’s newest state-of-the-art sites, according to an Amazon blog post.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Inside B2B2C Ecommerce: The Hybrid Solution to Consider

BigCommerce

You’ve heard of B2B, B2C, and maybe even D2C.

B2C 319
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The Increasingly Useless Middleman

Steve Dennis

Traditional retail, at its core, relies largely on being a middleman. The typical multi-brand retailer sits between the manufacturing community and its target consumers, performing valuable intermediary tasks like selecting the right products for the markets it serves, carrying local inventory, owning and creating attractive environments to sell the product, and so on.

eCommerce 211
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Exclusive CEO Q&A: How Swiminista Combines Sustainability With The ‘Perfect’ Swimsuit Fit

Retail TouchPoints

Andréa Bernholtz wasn’t thinking of starting a swimwear brand when she was on vacation with friends in Mexico, but she did want to find the “perfect” swimsuit — one that “didn’t bind at the neck, was adjustable to fit different shapes and body sizes, and also would change as your body changes throughout the day,” she said in an interview with Retail TouchPoints.

Hobbies 165
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Will You Be at E-Commerce Bootcamp 2020?

lateshipment

At LateShipment.com, we are excited to announce that we will be a part of the “ E-Commerce Bootcamp ” being organized by Freshworks on the 25th of September , 2020 and supported by industry behemoths such as Shopify, PayPal, SurveyMonkey, Unicommerce, and Parcel Hub. DATE : SEPTEMBER 25 (FRIDAY) SESSION 1 : 11 AM–12 PM (PT) | 2 PM–3 PM (ET) SESSION 2 : 12 PM–1 PM (PT) | 3 PM–4 PM (ET).

eCommerce 130
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Winning with Walmart Marketplace

Profitero

A guide to Walmart Marketplace, how it compares to Amazon and how brands can take advantage of this rapidly growing platform. With pressure being heavily placed on eCommerce sales since the beginning of 2020, many brands have been faced with the choice to sink or swim. Digital brands are being forced to experiment with new selling channels and strategies in order to keep up with this pressure and demand.

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Five Benefits of Online Shopping and Offline Shopping

RetailMinded

People decide to do shopping online or offline due to several reasons. When shopping online, there are several benefits you will enjoy. Online shopping allows you to save time and money. You can relax in your home and use your laptop to access several shopping sites online. The ability to compare several shopping sites online make it easy to save money.

eCommerce 143
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Top 5 Ecommerce Industries that will Continue to Grow in the Future

Omniconvert

Strict restrictions and lockdowns in place amid the pandemic have drained revenue for many retail stores and businesses worldwide. According. The post Top 5 Ecommerce Industries that will Continue to Grow in the Future appeared first on ECOMMERCE GROWTH Blog.

eCommerce 120
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Spar launches Dunkin’ into Scottish stores

TalkingRetail

Spar is expanding its food-to-go offering by launching pre-packaged doughnuts brand Dunkin’ in its stores across Scotland, as part of an investment into its food-to-go offering. The doughnut brand is available to selected Spar stores in Scotland now in assorted packs of two and four. This new range to Spar Scotland stores comes as part.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Feeling the holiday supply chain squeeze already?

RetailDive

The brands that expand their data universe to nurture new and existing customer relationships will find themselves in a powerful position this holiday season, through the recession, and beyond.

Supplies 109
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McCain adds Waffle Fries to range

TalkingRetail

McCain is adding Waffle Fries to its portfolio of potato products “inspired by the casual dining sector”. Waffle Fries will be available to convenience stores in a 550g bag retailing at £1.99. McCain said the launch is in response to the popularity of lattice fries in the “quick service restaurant” market and to “allow shoppers.

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Inside the store: Amazon's newest Go Grocery

RetailDive

The cashierless store in Redmond, Washington, highlights private label products and hints at the company's evolution as a physical retailer.

Retail 105
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Amazon Store Versions: New Store Scheduling Feature

ROI Revolution

September 14, 2020. Amazon just introduced a new feature for Stores: Amazon Store versions. This new capability allows brands to create a temporary version of their Amazon Store that runs during a custom timeframe. . When making and scheduling new Amazon Store versions, you can choose both a start date and end date. This will schedule the new Amazon Store version to go live on the date chosen, then revert back to the original design once the end date has passed. .

SEO 78
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tractor Supply to help fund rural internet access

RetailDive

The retailer, which recently reported triple-digit e-commerce sales growth, is pledging $1 every time its app is downloaded.

eCommerce 116
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Illegal tobacco seized from Essex store

TalkingRetail

A large haul of illegal tobacco has been seized from a shop in Southend, Essex. Trading standards officers and officers from Essex Police visited the premises, based on Southchurch Road, and seized 5,000 illegal cigarettes and 3.5kg of illegal tobacco. The raid was carried out following a tip-off from a member of the public. Councillor.

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Amazon to hire 100K after 6 months of capacity building

RetailDive

The company is opening 100 new operations buildings in September as it preps for peak season during a pandemic.

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Nisa partners sample Co-op wines at virtual event

TalkingRetail

Nisa key account retailers sampled Co-op own label wines, featured in its Christmas licensed pre-sell brochure, at a virtual wine tasting last week. The symbol group’s partners had the opportunity to meet the wine buyers, as well as to learn some of the background to three wines from the Co-op Irresistible collection: Prosecco, Gavi and.

Events 87
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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J. Jill dodges bankruptcy

RetailDive

After multiple forbearance extensions, the apparel seller cut an out-of-court deal with key lenders that will extend maturities and add liquidity.

Apparel 82
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Kent c-store introduces body-worn cameras to protect staff

TalkingRetail

Premier Eldred Drive Stores in Orpington, Kent, introduced body-worn cameras for its staff on Friday (11 September) after an increase in attacks since lockdown. Owner Anita Nye told Talking Retail that there has been three physical attacks on staff since lockdown began at the end of March, while verbal attacks were “too many to mention”.

Retail 85
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Ecommerce analytics – CLV importance

Omniconvert

Data. Data everywhere. If you’re in the eCommerce business (and since you’re reading this, you most probably are), you know. The post Ecommerce analytics – CLV importance appeared first on ECOMMERCE GROWTH Blog.

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Reduced prices for price-marked Ribena and Lucozade packs

TalkingRetail

Suntory Beverage & Food GB&I, (previously Lucozade Ribena Suntory), has reduced the price of some of its “drink-later” Lucozade and Ribena price-marked packs, in a move designed to help retailer “cater for shoppers drinking more soft drinks at home”. The price of Ribena 600ml squash and Lucozade Energy one-litre format drinks will now cost £1.50.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.