Wed.Dec 06, 2023

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Spam traps: What are they and how to avoid them

Omnisend

Reading Time: 7 minutes Most marketers believe their emails will avoid the spam folder as long as they have legitimate subscribers. This is not entirely accurate. Anyone can fall victim to spam traps, regardless of how legitimately they acquire their subscribers. As you’ll see shortly, there are multiple factors behind this, but it’s worth taking seriously: a DataProt study discovered that businesses lose $ 20.5 billion every year to spam emails.

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Mirror Mirror Off the Wall: Tonal Offers Trade-In Deal for Former Lululemon Mirror Users

Retail TouchPoints

At-home gym brand Tonal is launching a trade-in deal targeting Lululemon customers stuck with Mirror technology that’s no longer being supported by the retailer. Lululemon announced it would discontinue sales of its Studio Mirror product when it teamed up with Peloton in September 2023. Beginning Dec. 18, 2023, qualifying customers can receive $250 off their purchase of a Certified Refurbished Tonal Trainer, a free one-year membership (valued at $719 ) and complimentary removal of Mirror devices

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The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options

Forrester eCommerce

We recently completed The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, covering what is also known as enterprise performance management (EPM), financial planning and analytics (FP&A), or extended planning and analytics (xP&A). This is the first time that we’ve updated this Wave since 2016, and a lot has changed!

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Amazon Prime Campaign Helps Students Get Home for the Holidays Inexpensively

Retail TouchPoints

In a recent survey , Prime Student found that 79% of college students are saving up for travel, with 43% of those students prioritizing a trip home to see family or a friend. Amazon Prime is helping these students get home for the holidays through a partnership with StudentUniverse , a travel deal aggregator. Through a special promotion, a limited number of Prime Student members will be able to get $25 flights to and from home during the holiday season.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Announcing The Forrester Wave™: Edge Development Platforms, Q4 2023

Forrester eCommerce

A new internet is rising. As customers seek faster, more dynamic digital experiences, businesses must build applications capable of serving those customers with lower latency, and with personalized and geographically relevant content.

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2023: The Year of the Marketplace Seller

Retail TouchPoints

Online marketplaces have been the talk of t h e town for the last couple of years. But, while they continued to make headlines in 2023, marketplaces themselves were no longer the hot commodity this year , marketplace sellers were. This shift in power dynamic is driven by one major change — Amazon is no longer the only game in town. The last few years have seen a veritable explosion of online marketplaces , and a number of these newer platforms have become sophisticated enough to challenge Amaz

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NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

Retail TouchPoints

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was created with risk advisory firm K2 Integrity , and the statement about organized retail crime’s impact on shrink “was an inference made by the K2 analyst linki

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Retailers: It’s Not Too Late To Improve Your UX This Holiday Season

Forrester eCommerce

Follow our advice to find and fix problems and create better experiences for your customers this holiday season.

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Sears is a shell of its former self. So why is it reopening some stores?

RetailDive

The retailer, which once boasted some 3,500 stores, has slowly whittled down its footprint. But recent openings likely don’t signal a turnaround.

Retail 132
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The Galleries Shopping Centre in Washington to Welcome New Branches of Loungers and Pure Gym

365 Retail

The Galleries Shopping Centre in Washington is set to welcome two new tenants, Loungers , a café/restaurant chain, and Pure Gym , a fitness centre operator. These additions are part of a strategic expansion to enhance the shopping and leisure offerings at the centre. Slated to occupy spaces in the Marketplace section of the centre, which will close on January 28, both Loungers and Pure Gym have committed to 15-year leases.

Leisure 109
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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More holiday shoppers to buy with small businesses: survey

RetailDive

Interest in buying gifts in-store from independent businesses surpassed some large retailers including Macy’s and Best Buy, according to a report.

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Charts: Top Publicly Traded Ecommerce Companies, Q3 2023

Practical eCommerce

The first step in ranking ecommerce companies is to define the term. Online only or omnichannel? Software vendors or merchants? The post Charts: Top Publicly Traded Ecommerce Companies, Q3 2023 appeared first on Practical Ecommerce.

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Mastercard’s $11 Billion Share Buyback Mimics Visa’s Strategy

RetailWire

Mastercard's board gave a green light for an impressive new share repurchase program that will allow the payments processor to repurchase up to $11 billion of its Class A shares.

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ThirdLove launches into swimwear

RetailDive

Each new style comes in a black colorway, “the little black dress of swim,” Ra’el Cohen, the company’s co-founder and chief creative officer, told Retail Dive.

Retail 99
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Apple Boosts Battery Production in India

RetailWire

Apple is steering away from its dependency on China, with recent reports indicating that the tech company has urged its battery manufacturers to ramp up production in India.

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Retailer survey shows number of adults using flavoured vapes

TalkingRetail

One the UK's largest vape retailers, Evapo, has shared its perspective on a potential ban of flavoured vapes. In a recent survey 80% of its customers reported complete cessation of smoking thanks to vaping products.

Retail 96
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Register for Analytics Unite 2024: Building the Future of Unified Intelligence

RIS News

This May, join us for our multi-day, curated event, Analytics Unite, to discover integrated analytic strategies that drive innovation, efficiencies, and revenue.

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Stitch Fix sales, customer count decline further, but loss narrows

RetailDive

The apparel box e-retailer kept a grip on expenses and is making major operational changes to boost sales and profits, executives said Tuesday.

Apparel 106
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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How to choose an accurate Amazon market share solution

Profitero

60% of brands regularly report and analyze online sales & share data for priority retailers like Amazon, according to Profitero’s latest eCommerce benchmark survey. This underscores the importance of market share as a critical competitor indicator of success online. After all, if you’re spending a ton on media and content optimization and not outgrowing competitors, what’s the point?

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Best Buy increases reliance on distribution centers for customer delivery

RetailDive

By reducing the share of online orders shipped from stores, the retailer's employees can focus more on customer-facing services, its CEO said.

Customer 102
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Retailers Like Ulta, Stitch Fix, Build a Bear, Foot Locker Bridge Physical and Digital Overhauls

RIS News

In order to keep up with their flexible shopping habits, retailers have had to overhaul their experiences, transforming all touchpoints to deliver an improved presence that considers both physical and in-store capabilities.

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Lovesac Q3 net sales jump 14.3% amid store growth

RetailDive

The furniture brand — which is facing an SEC investigation due to accounting errors — reported showroom net sales increased 18.9%.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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US Plastic Bag Recycling Plan Is an Epic Fail

RetailWire

The plan to recycle plastic bags in the U.S., which was implemented in more than 18,000 store drop-off locations, has turned into an epic fail.

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Amazon cuts referral fees for some apparel sellers

RetailDive

The retailer said the changes are meant to improve the speed of delivery and reduce total costs to serve.

Apparel 117
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Biden Funds $3B for Brightline West Rail Between CA and Las Vegas

RetailWire

The Biden administration has revealed a $3 billion grant to fund a quarter of the costs of the Brightline West rail project.

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How Half Price Books Handles The Holiday Season Crunch

RIS News

The holiday season is in full swing, and many shoppers will be scouring bookstores in search of the perfect gift. In this conversation with RIS News, Kathy Doyle Thomas, president of the nation's largest independent bookseller, Half Price Books, shares how they're prepping for the busiest time of year.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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McDonald’s Plans To Add 10,000 New Stores by 2027

RetailWire

McDonald's is experiencing the fastest pace of growth in the restaurant's 68-year history.

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Navigating Policy Abuse in Today's Retail Landscape

RIS News

According to the latest data released by Riskified, returns fraud has become a significant concern for retailers worldwide. See how to protect against it.

Retail 89
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SHEIN Under Congressional Spotlight for IPO Plans

RetailWire

Fast-fashion brand SHEIN's confidential filing to go public has drawn the attention of lawmakers.

Fashion 105
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The Home Depot Taps Solar Energy to Power Nearly Eight Percent of Its Electricity

RIS News

The Home Depot announced that solar energy will generate the approximate equivalent of nearly eight% of its total electricity usage. Learn how.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.