Thu.May 25, 2023

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Is Target Ashamed of its Pride Merchandise?

Retail TouchPoints

Target has been on the receiving end of fierce criticism from LGBTQ groups and their allies following its decision to remove selected Pride Month collection items from some stores. The retailer, which has offered such items for more than a decade, cited threats to its associates’ “sense of safety and well-being while at work” in “removing items that have been at the center of the most significant confrontational behavior.

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Fastr Design Lab: Helping You Build Your Perfect Ecommerce Experience

Fastr

This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with Fastr Frontend , the first Frontend-as-a-service built for business users, which helps businesses build unique, dynamic and interactive ecommerce experiences that distinguish both their brand and their individual products.

eCommerce 245
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Freshmart Deploys Ecommerce and Fulfillment Solution

Retail TouchPoints

Natural food products retailer Freshmart has adopted online sales and fulfillment solutions from eGrowcery. The customized system features a focus on fresh and prepared foods and fulfillment options including store pickup and integrated delivery. Freshmart, which operates seven stores in Puerto Rico, chose the solution because of its flexibility, integration with the retailer’s POS and custom payments integration approach to support the Puerto Rican market.

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Fit And Intent Are Not Silver Bullets

Forrester eCommerce

Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.

Marketing 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Nike Shakes Up Senior Leadership as it Seeks to Drive Growth and Integration

Retail TouchPoints

Nike has made two senior leadership promotions aimed at helping the brand build on its current momentum while driving deeper integration across the business. The retailer will promote Heidi O’Neill to the role of President, Consumer, Product and Brand, and Craig Williams to President, Geographies and Marketplace. Additionally, two C-level leaders will take on new responsibilities to support the new structure.

Supplies 260
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How To Build Brand Loyalty With Your DTC Business | Salsify

Salsify

How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.

More Trending

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In massive executive shuffle, Nike names new Jordan president

RetailDive

Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.

Retail 115
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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. These individuals prioritize brands that not only provide high-quality products and services but also resonate with their values. As the largest segment of shoppers, purpose-driven consumers ( 68% ) are now seeking out brands that align with their values and lifestyles, a priority for consumers despite the recent rapid rise in inflation and cost-of-living increa

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Target faces new backlash after pulling Pride merchandise in some stores

RetailDive

The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.

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Pinterest Ads: 16 Best Practices for Creatives & Strategists

CPC Strategy

With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Canada Goose to open 3 new US stores

RetailDive

The luxury apparel brand is focused on expanding its DTC presence, with plans to open 16 new locations across Japan, China and the U.S. in fiscal year 2024.

Apparel 117
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Expert Analysis: 11 Hype-worthy Features Revealed at Google Marketing Live 2023

CPC Strategy

After the conclusion of Google I/O 2023, the stage was set for Google Marketing Live 2023, which brought a global hybrid experience to brands and advertisers. In-person viewing events were organized across different locations worldwide, allowing participants to convene locally, while virtual attendees from all corners of the globe tuned in to watch the livestream.

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The Backroom: How the consumer is doing so far this year

RetailDive

Discretionary goods are a low priority amid an uncertain economy and a desire to spend on experiences, but retailers are holding their own. What about the rest of 2023?

Consumer 103
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Walmart’s enhanced content is back — Monitor compliance to drive greater conversion

Profitero

Walmart is once again allowing brands to drive greater conversion by including enhanced content on its product detail pages (PDPs). This content, known as “Feature Sets”, which appears further down the PDP under the main content carousel, was turned off back in September 2021 when Walmart merged its General Merchandise and Online, Pickup & Delivery websites.

Retail 78
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Dollar General creates new role focused on emerging markets

RetailDive

Steve Deckard, who joined the retailer in 2006, will oversee the company’s Mi Súper Dollar General in Mexico, Popshelf and DG Well Being initiatives.

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Top 10 Chatbot Builder Software in 2023

MagentoBrain

Chatbot builder software has become increasingly popular in recent years as businesses seek to automate customer interactions and improve customer experience. In 2023, there are several chatbot builder software options available, each with its own unique features and capabilities. The top 10 chatbot builder software in 2023 include ProProfs Chatbot, Dialogflow, IBM Watson Assistant, Botpress, Tars, ManyChat, Acquire.io, Landbot, Botsify, and Flow XO.

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Best Buy CEO: ‘2023 will be the bottom’ for falling electronics sales

RetailDive

Profits and revenue declined in Q1, driven by falling computer, appliance, home theater and mobile phone sales, executives said Thursday.

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Manchester City Opens New Retail Store in Manchester Arndale Shopping Centre

365 Retail

Manchester Arndale, one of the UK’s premier shopping destinations, welcomes Premier League champions, Manchester City , to its retail roster. The football club is set to open its new store on Friday, 26th May, occupying the space previously held by Pink. The store will serve Manchester City’s massive fan base, offering a variety of merchandise from the team’s kits, including the freshly released 2023/24 home kit, training apparel, hats, scarves, and a plethora of memorabilia.

Leisure 72
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Studs opens piercing studio in Georgetown, DC

RetailDive

The direct-to-consumer piercing and jewelry brand now has 19 locations focused on providing a modern, personalized experience.

Jewelry 107
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Shein to build a factory in Mexico

RetailWire

Shein is looking to open factories outside of China and appears to have chosen Mexico as a site for a new facility to help shorten delivery times in the Americas.

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Laneige joins virtual store trend to showcase new collection

RetailDive

Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.

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Why Brand Voice Must Be Closely Guarded Despite AI’s Compelling Potential

RIS News

The idea of adding generative AI’s ability to quickly produce unique and personalized content for chatbots is understandably attractive, especially for companies dealing with high-volume interactions. But there are drawbacks.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Blue Apron sells fulfillment centers in shift to asset-light model

RetailDive

The buyer, FreshRealm, plans to exclusively provide production and fulfillment needs for the company's meal kit products.

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Foot Locker Deepens CRM, Loyalty, WFM Investments To Bolster Customer and Employee Experience

RIS News

Foot Locker is making strides towards improving processes across the enterprise with its “Lace Up” strategic plan, which includes an expanded loyalty program, bolstered CRM capabilities, and a beefed up digital presence.

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Apple shows support for LGBTQ+ community with Pride watchband

RetailWire

Apple has launched a new watchband in rainbow colors to show its support for the LGBTQ+ community, even as other companies have come under attack for attempting to do the same. “I can’t wait to see all the right-wing bigots tweet about their Apple boycott from their iPhones,” wrote one user on Twitter.

Other 52
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Get Your Daily E-Commerce Dose At Ecommerce Guru

Ecommerce Guru

Step into the extraordinary world of e-commerce, where dreams turn into sales and clicks transform into cash. Are you ready […] The post Get Your Daily E-Commerce Dose At Ecommerce Guru appeared first on Ecommerce Guru.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Buy posts better-than-expected 1Q earnings

RetailWire

Best Buy reported earnings per share of $1.15 in the first quarter, better than the $1.11 expected by analysts. The consumer electronics chain’s same-store sales fell more than 10 percent.

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How Can Online Courses Help You Achieve Your Future Goal?

Ecommerce Guru

Online platforms and e-courses are becoming immensely popular. The main reason for their popularity is covid, we all know how […] The post How Can Online Courses Help You Achieve Your Future Goal? appeared first on Ecommerce Guru.

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Retailers should cater to customers working hybrid schedules

RetailWire

Workers spending fewer hours in offices are an opportunity for retailers looking to adjust to new opportunities. The author offers suggestions, including local makeup counters catering to customers who want to look their best on camera and stores running special weekday promotions outside peak shopping hours.

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Getting Your House in Order: Why Accurate Clean Local Data is the Backbone of Global Marketing

Digital Doughnut

Despite weathering the pandemic and initially seeing the green shoots of recovery, the worsening global economic situation will likely see many CMOs once again fighting hard for every penny of spend. Three-quarters of advertisers say their 2023 budget decisions will be influenced by the recession and for a third, this will mean a decrease in spending this year, while around 40% will only maintain a similar level of spend.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.