Zmags

MAY 25, 2023

This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with Fastr Frontend , the first Frontend-as-a-service built for business users, which helps businesses build unique, dynamic and interactive ecommerce experiences that distinguish both their brand and their individual products.

eCommerce 245

eCommerce Presentation 245

Forrester eCommerce

MAY 25, 2023

Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.

Marketing 195

Marketing Customer 195

FastSpring

MAY 25, 2023

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. For more information or to view the prior presentation, check out the additional details at the end of this article. Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation

Subscription 146

Subscription Customer Presentation WooCommerce 146

Salsify

MAY 25, 2023

How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.

Omnichannel 119

Omnichannel eCommerce 119

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

Retail

Retail TouchPoints

MAY 25, 2023

Target has been on the receiving end of fierce criticism from LGBTQ groups and their allies following its decision to remove selected Pride Month collection items from some stores. The retailer, which has offered such items for more than a decade, cited threats to its associates’ “sense of safety and well-being while at work” in “removing items that have been at the center of the most significant confrontational behavior.

Social Media 114

Social Media Retail Accessories Consumer 114

RetailDive

MAY 25, 2023

The mass merchant said it has celebrated Pride Month for more than a decade with special edition assortments, but this year store staff are enduring confrontations and volatile behavior.

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RetailDive

MAY 25, 2023

Craig Williams will take on a new role as president of geographies and marketplace, while Sarah Mensah takes on Jordan. The retailer also named a new head of North America.

Retail 118

Retail 118

Retail TouchPoints

MAY 25, 2023

Nike has made two senior leadership promotions aimed at helping the brand build on its current momentum while driving deeper integration across the business. The retailer will promote Heidi O’Neill to the role of President, Consumer, Product and Brand, and Craig Williams to President, Geographies and Marketplace. Additionally, two C-level leaders will take on new responsibilities to support the new structure.

Retail 108

Retail Supplies Consumer Operations 108

CPC Strategy

MAY 25, 2023

With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix.

Social Media 105

Social Media Channel Consumer 105

Retail TouchPoints

MAY 25, 2023

QVC and HSN parent company Qurate Retail has sold online retailer Zulily to investment firm Regent , which also owns retail and apparel brands including Club Monaco , DIM Paris , Escada , DryBar , Sassoon and Wonderbra. Details of the transaction were not disclosed, beyond the fact that Qurate paid down Zulily’s outstanding debt of $80 million prior to closing and Zulily will no longer be a co-borrower on QVC’s bank credit facility.

Apparel 107

Apparel Retail Online Retail eCommerce 107

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

Webinar

RetailDive

MAY 25, 2023

The luxury apparel brand is focused on expanding its DTC presence, with plans to open 16 new locations across Japan, China and the U.S. in fiscal year 2024.

Apparel 118

Apparel 118

Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. These individuals prioritize brands that not only provide high-quality products and services but also resonate with their values. As the largest segment of shoppers, purpose-driven consumers ( 68% ) are now seeking out brands that align with their values and lifestyles, a priority for consumers despite the recent rapid rise in inflation and cost-of-living increa

Consumer Goods 97

Consumer Goods Consumer Operations Supplies 97

RetailDive

MAY 25, 2023

Profits and revenue declined in Q1, driven by falling computer, appliance, home theater and mobile phone sales, executives said Thursday.

Electronics 114

Electronics Mobile 114

CPC Strategy

MAY 25, 2023

After the conclusion of Google I/O 2023, the stage was set for Google Marketing Live 2023, which brought a global hybrid experience to brands and advertisers. In-person viewing events were organized across different locations worldwide, allowing participants to convene locally, while virtual attendees from all corners of the globe tuned in to watch the livestream.

Marketing 92

Marketing Events 92

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

RetailDive

MAY 25, 2023

Discretionary goods are a low priority amid an uncertain economy and a desire to spend on experiences, but retailers are holding their own. What about the rest of 2023?

Consumer 103

Consumer Retail 103

Retail TouchPoints

MAY 25, 2023

Impact Analytics offers PriceSmart, designed to enable product lifecycle-based optimization to help retailers achieve long-term goals. The technology is a single platform that aims to enhance pricing decisions and features automated course correction in pricing using recent data to update forecasts and improve workflows. PriceSmart’s advanced AI forecasting offers SKU/store-level pricing recommendations that can be optimized by various factors such as channel, store, cluster, customer segment an

Recommendation 94

Recommendation Retail Channel Improvements 94

Profitero

MAY 25, 2023

Walmart is once again allowing brands to drive greater conversion by including enhanced content on its product detail pages (PDPs). This content, known as “Feature Sets”, which appears further down the PDP under the main content carousel, was turned off back in September 2021 when Walmart merged its General Merchandise and Online, Pickup & Delivery websites.

eCommerce 78

eCommerce Retail 78

RetailDive

MAY 25, 2023

The direct-to-consumer piercing and jewelry brand now has 19 locations focused on providing a modern, personalized experience.

Jewelry 108

Jewelry Consumer 108

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B

RetailWire

MAY 25, 2023

Shein is looking to open factories outside of China and appears to have chosen Mexico as a site for a new facility to help shorten delivery times in the Americas.

Customer 59

Customer Article 59

RetailDive

MAY 25, 2023

Steve Deckard, who joined the retailer in 2006, will oversee the company’s Mi Súper Dollar General in Mexico, Popshelf and DG Well Being initiatives.

Marketing 88

Marketing Retail 88

RetailWire

MAY 25, 2023

Apple has launched a new watchband in rainbow colors to show its support for the LGBTQ+ community, even as other companies have come under attack for attempting to do the same. “I can’t wait to see all the right-wing bigots tweet about their Apple boycott from their iPhones,” wrote one user on Twitter.

Other 52

Other Article 52

RetailDive

MAY 25, 2023

The buyer, FreshRealm, plans to exclusively provide production and fulfillment needs for the company's meal kit products.

Fulfillment 91

Fulfillment 91

Speaker: DeAnna McIntosh, Retail Growth Strategist

The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.

Retail

RetailWire

MAY 25, 2023

Best Buy reported earnings per share of $1.15 in the first quarter, better than the $1.11 expected by analysts. The consumer electronics chain’s same-store sales fell more than 10 percent.

Consumer Electronics 52

Consumer Electronics Electronics Consumer Customer 52

RetailDive

MAY 25, 2023

Powered by e-commerce platform Obsess, the store has five rooms featuring different skincare collections and brand content.

eCommerce Platforms 91

eCommerce Platforms eCommerce 91

RetailWire

MAY 25, 2023

Workers spending fewer hours in offices are an opportunity for retailers looking to adjust to new opportunities. The author offers suggestions, including local makeup counters catering to customers who want to look their best on camera and stores running special weekday promotions outside peak shopping hours.

Retail 52

Retail Customer Article 52

Ecommerce Guru

MAY 25, 2023

Step into the extraordinary world of e-commerce, where dreams turn into sales and clicks transform into cash. Are you ready […] The post Get Your Daily E-Commerce Dose At Ecommerce Guru appeared first on Ecommerce Guru.

eCommerce 52

eCommerce eCommerce Platforms eCommerce Marketing Marketing 52

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Marketing

RetailWire

MAY 25, 2023

Workers United wants to negotiate a labor contract with Starbucks for all workers who voted to join the union. Starbucks has insisted on negotiations with individual stores, a tactic the union says is designed to prevent deals from being struck.

Article 52

Article 52

Ecommerce Guru

MAY 25, 2023

Online platforms and e-courses are becoming immensely popular. The main reason for their popularity is covid, we all know how […] The post How Can Online Courses Help You Achieve Your Future Goal? appeared first on Ecommerce Guru.

eCommerce 52

eCommerce eCommerce Platforms eCommerce Marketing Marketing 52

Digital Doughnut

MAY 25, 2023

Despite weathering the pandemic and initially seeing the green shoots of recovery, the worsening global economic situation will likely see many CMOs once again fighting hard for every penny of spend. Three-quarters of advertisers say their 2023 budget decisions will be influenced by the recession and for a third, this will mean a decrease in spending this year, while around 40% will only maintain a similar level of spend.

Marketing 52

Marketing Technology 52

CPC Strategy

MAY 25, 2023

The theme for this year’s Tinuiti Live—held virtually and in-person in NYC on May 4, 2023—was Questioning Your Way to Clarity. The dozen plus sessions of the day explored the concept of how asking the right questions can lead to the most important answers and solutions across paid social, Streaming, Amazon, and beyond.

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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

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