Mon.Oct 02, 2023

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Secure Our World All Year Long

Forrester eCommerce

We have a national day or month for just about everything. Some of my personal favorites include National IPA Day (first Thursday in August), National Waffle Day (August 24), National Rescue Dog Day (May 20), and National Insider Threat Awareness Month (September).

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. And yet there’s a successional gap. Nobody seems to know what to do next. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study.

Marketing 324
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Introducing the inaugural Forrester IT Sustainability Services Landscape, Q2 2023 and The Forrester Wave™: IT Sustainability Service Providers, Q3 2023

Forrester eCommerce

Photo by Abhinav Sunil Forrester’s state of IT sustainability 2023 survey and report highlighted the growing importance decarbonizing IT and the reducing the environmental impact of IT in various industries. In certain industries such as financial services, IT has an outsized contribution to overall corporate scope 1, scope 2 and scope 3 emissions.

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TikTok Launches Generative AI Tool to Help Brands with Content Creation

Retail TouchPoints

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The tool draws on the platform’s database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends and find inspiration.

Blog 274
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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The Retail Race In Healthcare Is A Marathon, Not A Sprint

Forrester eCommerce

This week, Costco joined the list of retailers looking to capture the hearts and minds of consumers who are frustrated with their healthcare experience. Costco announced a partnership with Sesame, a healthcare marketplace that connects consumers with clinicians across 50 states.

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5 Awesome AI Copywriting Tools For Making Money Online In 2024+

Groove

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. However, with the rapid advancement of artificial intelligence (AI), a new era of possibilities has unfolded, offering innovative tools that redefine the boundaries of effective copywriting. LLet'sembark on an exploration of AI-powered copywriting tools, unveiling their extraordinary capabilities and how they are reshaping the landscape of persuasive com

More Trending

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5 Awesome eCommerce Copywriting AI Tools For You To You To Use In 2024

Groove

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. However, with the rapid advancement of artificial intelligence (AI), a new era of possibilities has unfolded, offering innovative tools that redefine the boundaries of effective copywriting. LLet'sembark on an exploration of AI-powered copywriting tools, unveiling their extraordinary capabilities and how they are reshaping the landscape of persuasive com

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The State Of Business Buying, 2023: Product Experts Gain Influence Amid Financial Constraints

Forrester eCommerce

Product experts have gained influence with B2B buyers as they face financial constraints. Explore key insights from Forrester’s latest Buyers’ Journey Survey.

B2B 221
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Destination XL and Untuckit Create Capsule Shirt Collection for Big and Tall Shoppers

Retail TouchPoints

Destination XL ( DXL ) has partnered with Untuckit on a capsule collection of its shirts in sizes and lengths never previously offered to cater specifically to big and tall men. The items will be available for purchase only at DXL.com, with select stores offering the styles to try on for fit. Untuckit shirts are currently available in sizes from small to XXXL in up to five different fits.

Clothing 249
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7 Quick and Effective ways to increase holiday sales

lateshipment

Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the same season when the business becomes very lucrative. Tis’ the reason why you want to concentrate on handling the holiday rush and increasing sales.

eCommerce 130
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Mall of America Adds Body-Worn Cameras to its Security ‘Layers’

Retail TouchPoints

Security issues are top-of-mind with retailers: theft and threats of violence in retail locations are making headlines, including Target ’s recent announcement that it would close nine stores in four cities. Due to its size ( 5.6 million square feet ) and the variety of its environments ( 500 stores plus restaurants, theme parks and Minnesota’s largest aquarium), the Mall of America has special security requirements that require a layered approach.

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Relationship marketing and its benefits with examples

lateshipment

We now live in a relationship economy rather than a transactional economy. What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. It is a well-known fact that returning customers spend a lot more than your new customers. This is because the returning customers have already experienced the true essence of your brand through your pre-purchase and post-purchase journey.

Marketing 130
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Blue Apron Acquired by Marc Lore’s Wonder Group for $103 Million

Retail TouchPoints

Meal kit provider Blue Apron has entered into a definitive agreement to be acquired by Wonder Group , the food delivery and takeout company founded by entrepreneur Marc Lore. Under the terms of the merger agreement, Blue Apron stockholders will receive $13 in cash per share of Class A common stock through a tender offer, an equity value of approximately $103 million.

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How to increase conversion rates on the ecommerce store using site search?

lateshipment

Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com) Site search is a very important feature of an e-commerce store. It helps customers find the products that they are looking for efficiently and quickly. Site search should be a feature that suits all the customers who visit the website.

eCommerce 130
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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A Guide to Global Customer Service Excellence

ESW

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business. It is a crucial link that allows customers to interact with your brand.

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The Anatomy of a Perfect eBay Listing

Algopix

In the ever-evolving world of e-commerce, mastering the art of crafting the perfect eBay listing is akin to wielding a mighty sword in the digital marketplace. Your eBay listing is your digital storefront, and how well you present your products can make or break your online business. It’s not just about showcasing your items; it’s about doing it so exceptionally well that you outshine your competitors and stand out in the crowded online marketplace.

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5 Content Marketing Ideas for Nov. 2023

Practical eCommerce

Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023. The post 5 Content Marketing Ideas for Nov. 2023 appeared first on Practical Ecommerce.

Marketing 122
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11 retailers at risk of bankruptcy in 2023

RetailDive

From Joann and Rite Aid to Petco and The Container Store, here’s who’s most at risk in the next 12 months.

Retail 143
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Adidas and Traeger Grills Power Data Visualization With Gen AI

RIS News

Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.

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SmileDirectClub files for Chapter 11 bankruptcy

RetailDive

The dental company's financial issues partially stemmed from the COVID-19 pandemic. Now it plans to liquidate if it can't find a buyer.

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Nike Supply Chain Bets Supporting Flexible Channel Strategy

RIS News

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.

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Credit card debt tops $1 trillion, before the holidays even arrive

RetailDive

Retailers may feel the pinch, especially those whose own store cards are facing rising delinquencies and a potential cap on late fees.

Retail 136
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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5 DTCs and Consumer Goods Brands to Open Up Shop

RIS News

In RIS’ second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.

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Birdy Grey builds out C-suite with new COO, CTO hires

RetailDive

The DTC bridal brand brought on a new operating chief following Eloquii co-founder Steve Zawada's exit in June after about six months.

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Video: Retail Media Strategies for Q4 & Prime Big Deal Days

ROI Revolution

As we move into Q4 and start to kick off the holiday shopping season , it’s time to start thinking about how you’re going to advertise your products to customers. Watch this video to discover retail media strategies for Q4 and Prime Big Deal Days. Amazon is once again doing a fall Prime event this year. Prime Big Deal Days will be Tuesday, October 10 and Wednesday, October 11th, 2023.

Retail 78
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DOJ files lawsuit against eBay for violating Clean Air Act

RetailDive

The online retailer is being accused of the sale of illegal aftermarket defeat devices, which increase auto pollution emissions and harm public health.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Understanding the Importance of POS Support and POS Customer Service

Korona

Experience swift POS support and customer service, ensuring uninterrupted transactions and optimal operations for your business. Call us!

POS 96
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Blue Apron to be acquired by Wonder Group

RetailDive

The food tech company founded by former Walmart e-commerce executive Marc Lore is buying the meal kit company for about $103 million — a fraction of what it was worth when it went public in 2017.

eCommerce 105
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Wawa To Break Ground on New Stores Across Indiana, Ohio, and Kentucky

RIS News

Pennsylvania-based convenience store chain Wawa has revealed plans to expand to Ohio, Kentucky, and Indiana over the next decade. Get the details.

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3 ways pricing strategy unlocks Q4 success

RetailDive

Learn how you could have dynamic pricing working in your business by Thanksgiving with a personalized Price Optimization demo.

Demo 98
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!