Forrester eCommerce
JULY 9, 2018
Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools, coordination, and conversation. These forces have compelled consumers to build their consumer tech stacks, the devices and software services that they […].
A Better Lemonade Stand
JULY 9, 2018
Find out how Pinterest marketing provides brands with marketing power & what a Pinterest for business account can do for businesses & their bottom line. The post Pinterest Marketing for Ecommerce Businesses: How to Drive Traffic From Pinterest appeared first on A Better Lemonade Stand.
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Forrester eCommerce
JULY 9, 2018
Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change. and then they return to their reality. The entrenched design of their companies’ organization holds them back. Our research asserts that any modern organization needs […].
TradeGecko
JULY 9, 2018
“Exceptional quality. Ethical factories. Radical transparency.” That’s Everlane’s mission statement, and it’s also what’s led the company to gain 60,000 subscribers in just five days.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
JULY 9, 2018
Rain Capital is shaking up the investment side of cybersecurity. Apart from only 11% of cybersecurity professionals being women, venture capital (VC) firms also suffer from a gender disparity with limited diversity. According to TechCrunch, only 8% of partners from the top 100 venture firms were women in 2017, and eight of these top 100 […].
Sailthru
JULY 9, 2018
For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. The location is the height of urbanity, sandwiched in between the interstate and Amazon’s sprawling headquarters, with the Seattle skyline’s most famous landmark visible from the corner. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience.
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Rishi Rawat
JULY 9, 2018
One wrong word (or phrase) can injure conversions. Dyson is an amazing company. They KNOW how to market their engineering story. They also have beautiful products and a beautiful website. But no one is perfect. Before I go on, let me ask a question: do you prefer reading text or watching a video? “I prefer watching a video”: “I prefer reading”: Ok, so here are the options they present: Pay attention to the first 3.
Salsify
JULY 9, 2018
With growth of B2B ecommerce projected to increase to $1.2 trillion by 2021 , B2B suppliers must adapt quickly to capture this growing revenue stream. Three years ago, Amazon launched a B2B marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. So far, Amazon Business has largely focused on supplying businesses with the variable goods that are needed but may not have regular suppliers or predictable budget lines attached.
Forrester eCommerce
JULY 9, 2018
It is impossible to overstate the impact automation has on digital transformation. Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut customer wait times by 80%. Robots like Lowesbot can guide customers to the proper aisle to pick up home goods. Automation contributes directly to your bottom line.
Weebly
JULY 9, 2018
If you are a newcomer to online selling, you may be overwhelmed by all the professional, mega retailers out there. How can you compete with those polished online stores that have huge budgets to spend on developers and eCommerce? The answer is that you can compete, as long as you don't let intimidation and self-doubt get in the way. You may be surprised to learn that your online store doesn't need a huge budget to compete with mega retailers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
iQmetrix
JULY 9, 2018
The term “Phigital” refers to the blurring of the lines between the physical and digital worlds. From a retailer’s perspective, this term points to spaces that blend in-person and online experiences to create a hybrid of both. As such, the Phigital Generation (the demographic cohort after the Millennials, also known as Phygital or Generation Z) is a young group of digital-native consumers who expect brick-and-mortar shopping experiences to seamlessly incorporate digital technology.
BigCommerce
JULY 9, 2018
Skullcandy, a personal audio equipment brand that specializes in wireless headphones, earbuds, and speakers, recently won BigCommerce’s 2018 design award for Best New Website Design. The journey Skullcandy took to launch an award-winning ecommerce site took many twists and turns but wasn’t atypical for BigCommerce customers. In fact, from the planning phase to working with technology and design partners to launching its seven international sites to double-digit increases in conversion rates, Sku
Ecommerce Platforms
JULY 9, 2018
This Leadfeeder review provides an in-depth assessment of its features and functionalities, plus pricing and overall usability. Ok, I know. That I’ve been a little too much on tools for B2C users. So, how about we switch over to the other side, and see what the market has to offer when it comes to B2B? So far, 53% of B2B marketers are convinced that their enterprises are spending big on lead generation.
ChannelAdvisor
JULY 9, 2018
Earlier this year, we addressed the four shopping seasons of the modern e-commerce consumer from January through July. Now that we’re in the final phase of that list — prepping for Prime Day — it’s time to stay ahead of the next stage of seasonal spending. Starting in August and extending through December is an array of events and holidays bound to keep consumers heavily engaged on the e-commerce front.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
JULY 9, 2018
By Ori Eisen, Trusona There’s a reason why social media profiles have become a popular means of logging in across the Internet. As recently as 2015, we saw more than 58 million logins using social media credentials across 700+ other apps and services. I can’t take credit for even a single instance, but I certainly understand why the numbers are so high.
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