15 Email Marketing Types for Successful Ecommerce Campaigns | Salsify
Salsify
SEPTEMBER 28, 2023
Explore the best email marketing types, including 15 ecommerce email marketing examples to inspire your next campaign and drive conversions.
Thu.Sep 28, 2023
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Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season
Retail TouchPoints
SEPTEMBER 28, 2023
The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with custo
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Small Business Remains A Big Opportunity For Banks
Forrester eCommerce
SEPTEMBER 28, 2023
*This blog post is co-authored by Sohm Gough Small and mid-sized businesses (SMBs) have been battered over the past three years by the continuing to face headwinds of inflation, supply chain interruptions, macroeconomic uncertainty, and disruptive technologies that threaten market upheaval.
496: Forget China! How To Import From India And Save 37% On Your Products – Family First Friday
My Wife Quit Her Job
SEPTEMBER 28, 2023
In this Family First Friday episode, I teach you how to go beyond sourcing from China, find great suppliers in India and get the lowest prices possible. Check out this India Sourcing Trip organized by my friend Meghla Bhardwaj. This is an 8-day learning, sourcing and cultural guided tour to India. Use the code STEVE for $300 off – [link] What You’ll Learn What You Should Source From India?
2024’s Retail Odyssey: Going Small, Artificial, and Augmented!
Speaker: Joe Cicman - Principal Analyst at Forrester, and Jason Cottrell - CEO & Founder at Orium
Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.
CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology
Forrester eCommerce
SEPTEMBER 28, 2023
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology.
Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing
Retail TouchPoints
SEPTEMBER 28, 2023
Meta debuted a series of new AI-powered tools for its social platforms, including Facebook , Instagram , Messenger and WhatsApp , at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its line of smart glasses with Ray-Ban — the company has clearly shifted its focus to this year’s hottest technology, AI.
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Sycamore to buy Chico’s for $1B
RetailDive
SEPTEMBER 28, 2023
The agreement strikes a deal that eluded the private equity firm four years ago, despite repeated attempts then to acquire the women’s apparel retailer.
Outcomes Drive Your Data Architecture Strategy
Forrester eCommerce
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
Lululemon to discontinue Mirror as it teams up with Peloton
RetailDive
SEPTEMBER 28, 2023
Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel will start selling through Peloton in select locations starting in October.
Saying Goodbye To MQLs: We Promise It’s Not Clickbait!
Forrester eCommerce
SEPTEMBER 28, 2023
In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.
The MVP Mindset: Speed Time to Value and ROI
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Composable commerce is built for complexity, but you don’t have to tackle everything at once to start seeing the benefit of a modular build. This masterclass will look at how to get solutions launched and performant in less time and with less disruption than you may expect. In this session, BigCommerce, Bold, Contentful, and Orium dig into the complexity of composable commerce and extract the straightforward solutions you can implement today to deliver value quickly and start building your path
Wawa Unveils New Store Design, Brick-and-Mortar Expansion Plans
Retail TouchPoints
SEPTEMBER 28, 2023
Convenience store chain Wawa has unveiled its first “next generation” store design, in Henrico, Va., to showcase the company’s focus on designing for efficiency, and has revealed more details on its store expansion plans in Ohio and Kentucky. The new exterior design for the Virginia store has a defined centered entry point, a “V”-shaped column and a cantilever roof canopy.
Amazon Fulfillment Center Locations: The Ultimate List
CPC Strategy
SEPTEMBER 28, 2023
Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime.
Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror
Retail TouchPoints
SEPTEMBER 28, 2023
Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which will become Peloton’s primary athletic apparel partner. As a result of this relationship, Lululemon plans to make strategic changes to its technology portfolio, beginning with discontinuing the sale of its Studio Mirror product before the end of 2023, although Lululemon will continue to provide ongoing service and support for Mirror
Kohl’s appoints former Tuesday Morning CEO as director of stores
RetailDive
SEPTEMBER 28, 2023
Fred Hand, who was also the previous COO of Burlington, will oversee the retailer’s more than 1,100 stores.
The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
What Shifts in Online Search Behavior Really Mean for Brands
Retail TouchPoints
SEPTEMBER 28, 2023
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the realm of online search and discovery is no longer dominated by a single player ( Google , we’re looking at you). This is good news for platforms (besides Google), but what does it really mean for brands?
The Backroom: Marisa Meltzer and the creation of Glossier
RetailDive
SEPTEMBER 28, 2023
The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.
Sycamore Partners Acquires Chico’s for $1 Billion
Retail TouchPoints
SEPTEMBER 28, 2023
VC firm Sycamore Partners will purchase Chico’s FAS for $1 billion in a deal that will take the apparel retailer private. Shareholders will receive $7.60 per share in cash, representing a 65% premium to the company’s closing stock price on Sept. 27, 2023, the last trading day prior to the transaction. Chico’s operates more than 1,200 stores in the U.S. and sells internationally via 58 franchise locations in Mexico.
Amazon Sponsored Products Ads: A Seller’s Guide [2023]
CPC Strategy
SEPTEMBER 28, 2023
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction.
Product Discovery: Enabling Search Outside the Box
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Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys. Surfacing the right product at the right time sounds simple, but the complexity of a modern retail environment means it’s anything but.
GameStop Names Ryan Cohen CEO — for a $0 Salary
Retail TouchPoints
SEPTEMBER 28, 2023
Just months after firing its previous CEO, Matt Furlong, GameStop has named Ryan Cohen to the post, adding the title to his roles as the company’s President and Chairman of the board of directors. In an unusual move, Cohen, an activist investor and Co-founder of Chewy , will receive no salary. GameStop generated net sales of $1.16 billion during its Q2 2023, which ended July 30, a 2.4% increase over the same period the previous year.
Showfields closes New York store in Manhattan
RetailDive
SEPTEMBER 28, 2023
The retailer closed its Miami location in July and will focus on its stores still open in Brooklyn and Washington, D.C.
eCommerce Expo and Technology for Marketing 2023 wraps up by putting the spotlight on diversity and inclusion in retail
365 Retail
SEPTEMBER 28, 2023
The final day of eCommerce Expo and Technology for Marketing 2023 opened with a keynote session on diversity in retail and how businesses have adapted to the modern needs of digital customers. Hosted by Anna Brailsford, CEO at Code First Girls , executives from Sainsbury’s, IKEA, Ralph Lauren and Just Eat sat down to give their opinions on why businesses need to accelerate diversity and inclusion (D&I) initiatives and how employees and customers are driving changes.
‘Shock and dismay’: Bankrupt Mitchell Gold has thousands of furniture shipments stuck in logistics limbo
RetailDive
SEPTEMBER 28, 2023
Ryder and other providers are storing millions of dollars worth of products in warehouses as they await payment from a company that is out of cash.
Predictions You Can Rely On: How Data Drives Successful Financial Forecasting
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Under Armour Opens Its First Store in Northern Ireland at The Boulevard
365 Retail
SEPTEMBER 28, 2023
Global sportswear brand, Under Armour is set to open its first ever store in Northern Ireland as part of the company’s growth plans within Europe, the Middle East, and Africa (EMEA). The brand, well-known for high profile sponsorships, including a popular range with Hollywood muscle man, Dwayne ‘The Rock’ Johnson, will launch at designer outlet The Boulevard in November.
GameStop names Ryan Cohen CEO
RetailDive
SEPTEMBER 28, 2023
The move places the manager of the video game retailer's largest shareholder in charge of the company.
Get Ready for the Third Annual Prime Big Deal Days
ChannelAdvisor
SEPTEMBER 28, 2023
Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or “Fall Prime Day” on Wednesday, October 11 and Thursday, October 12. The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it’s been a major sales driver for the marketplace, bringing in more than $8 billion.
Six million Post Office customers could be affected by removal of DVLA services
TalkingRetail
SEPTEMBER 28, 2023
The National Federation of SubPostmasters (NFSP) and Retail NI are calling on the government to reverse their decision to remove DVLA services from the Post Office network in the UK. In a surprise move, earlier this year, the government announced its decision to remove all DVLA services from 31 March 2024. NFSP and Retail NI.
Modernizing Frontend Experiences: A Step-function Toward Greater Composability
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Frontend experience can make or break the customer journey. For many brands the idea of modernizing frontend experience is a dream too large, as they imagine the years-long project of extracting their digital operations from legacy all-in-one platforms where experience and commerce functionality are tightly combined. But moving to a composable commerce platform doesn’t have to be an all-or-nothing endeavor, and it doesn’t have to be a years-long undertaking.
Get Ready for the Third Annual Prime Big Deal Days
ChannelAdvisor
SEPTEMBER 28, 2023
Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or “Fall Prime Day” on Wednesday, October 11 and Thursday, October 12. The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it’s been a major sales driver for the marketplace, bringing in more than $8 billion.
Get into the spirit | In focus: Halloween
TalkingRetail
SEPTEMBER 28, 2023
Last year was the first time since Covid that Halloween celebrations could take place again at full throttle. Whether it was trick-or-treating with the kids or adult house parties, the festivities were well and truly back on. As a result, the Halloween period contributed a whopping £488m for retailers in 2022, resulting in a fifth.
How to A/B Test Email Campaigns: Ideas & Best Practices
CPC Strategy
SEPTEMBER 28, 2023
In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we’ll dive into how A/B testing, once a niche approach, has now become a cornerstone of email marketing.
Carling launches limited-edition FA Cup inspired cans
TalkingRetail
SEPTEMBER 28, 2023
Carling has announced it will be releasing a limited edition can to celebrate its partnership with the Emirates FA Cup. The new can design, which features the Emirates FA Cup trophy, Wembley arch and cheering fans, is set to arrive on shelves at the beginning of October to build up excitement ahead of the tournament.
The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More
Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.
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