Wed.Feb 01, 2023

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A New Year Demands A New Digital Measurement Framework

Forrester eCommerce

There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year.

Other 359
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Judge Rules that Amazon Illegally Threatened Organizing Workers at Two Warehouses

Retail TouchPoints

A judge with the National Labor Relations Board (NLRB) ruled that Amazon illegally threatened to withhold raises and bene f its from workers at two New York City warehouses if they voted to form a union. Administrative Law Judge Benjamin Green’s ruling concerns JFK8, which successfully unionized in April 2022, and LDJ5, which rejected its own union campaign in May 2022.

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Depix Review: The New Creative Image Editor On The Block

Ecommerce Platforms

You don't need us to tell you that well-presented photos significantly elevate our social media presence, blogs, and websites. After all, our brains register images faster than words. So it's no wonder that high-quality photography can help illustrate and strengthen a point you’re making, a service you’re promoting, or products you’re selling. On top of that, optimized images work wonders for boosting your SEO.

Download 211
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Canada Goose, Net-a-Porter Aim to Extend Product Life with New Resale, Repair Programs

Retail TouchPoints

Premium brands Canada Goose and YOOX Net-a-Porter Group have both rolled out new programs to showcase the quality of their products and reduce waste as part of ongoing sustainability initiatives. Canada Goose has launched a resale program powered by Trove. YOOX Net-a-Porter, which launched its own resale program in fall 2021, has now partnered with The Seam to offer its customers repair and alteration services as well.

Jewelry 269
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Best WordPress Plugins: A Quick Round-Up for 2023

Ecommerce Platforms

What's the easiest way to extend the functionality of your WordPress.org website? Answer: Plugins. For the uninitiated, a plugin is a software add-on you can use to add extra features to website platforms like WordPress. WordPress boasts thousands of plugins for users to download and benefit from. You name it – there's a good chance there's a plugin that will do the job – website accessibility, performance, security, SEO, etc., the list goes on.

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How Daniel’s Jewelers Designs Stores and Shopper Experiences for Hispanic Consumers

Retail TouchPoints

Joseph Sherwood founded Daniel’s Jewelers in 1948 to make jewelry more accessible for all families. Over the years the retailer has carved a unique space in the Hispanic market thanks to its unique approach to financing, in-store services and merchandising. This has allowed the company to establish a unique value proposition that speaks to the Hispanic community, which is 62 million people strong and accounts for 19% of the U.S. population.

Jewelry 210

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Gen Z is Hyperconscious of Greenwashing in Retail — Defining ‘True’ Sustainability for a Young Demographic

Retail TouchPoints

Gen Z has been shaped by a number of factors, including the COVID-19 pandemic and the economic downturn that followed. While sustainability and climate change were already topics of conversation, the pandemic put them into overdrive with more people thinking about where, how and why they purchase the consumer goods they use. As true digital natives, Gen Z has proven to be more sophisticated, critical consumers of media than any generation before them.

Retail 198
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Three Personalization Mantras To Help You Survive A Data Deprecation World

Forrester eCommerce

In this corner … consumers and privacy concerns. And in the other corner … companies prioritizing personalization in their business objectives. Who will win this fight of opposing forces? For too long, companies (and particularly marketers) have tried to drive efficient customer acquisition with “personalized” experiences and by hyper-targeting individuals.

Consumer 195
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Retailers Raise $384,000 for Vulnerable Children at Pre-NRF Event

Retail TouchPoints

On Jan. 14, 2023 — the day before the NRF Big Show kicked off — more than 220 retail executives gathered at Microsoft’s New York headquarters for a good cause at the RetailROI (Retail Orphan Initiative) SuperSaturday event. Bringing together top retail and technology executives, the day featured business content and networking, but the ultimate aim was raising funds and creating solutions to help orphans around the globe as well as children in the foster system.

Events 157
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Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Forrester eCommerce

Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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The only ecommerce email marketing guide you need (2023)

Omnisend

Reading Time: 17 minutes Despite the increasing number of channels available to ecommerce businesses to reach their customers, email continues to be the most promising. Statistics show that ecommerce email marketing continues to deliver an impressive $36 for every $1 spent — but only when used right. With customer acquisition costs increasing by almost 60% it’s time for brands to rework how they use email — no, the standardized ecommerce email marketing automations are no longer enough!

eCommerce 147
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Indian Firms Are Adopting SaaS, And It Is Not To Save Costs

Forrester eCommerce

Indian enterprises have had SaaS on their radar for the last 7+ years, if not more. SaaS uptake in India was slow and cost used to be the only major driver towards SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-prem solutions in favor of SaaS only offerings.

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23 Black-Owned Businesses to Support in 2023

Smile.io

If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start. Not only are you supporting a small business owner’s dream, but by shopping from Black-owned stores you are directly and sustainably supporting a community of entrepreneurs. According to an article from US News , the number of Black small-business owners was 28% higher in the third quarter of 2021 than it was pre-pandemic.This is a step in the

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Kohl’s lays off 60 at corporate headquarters

RetailDive

Many of the affected employees worked in the marketing or merchandising departments, a company spokesperson confirmed.

Marketing 130
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Switching POS Systems – Signs It’s Time for A New POS and How to Find the Right Solution

Korona

The purpose of POS software is to run your store smoothly, not create endless headaches. If you’re reading this article, perhaps you’ve dealt with some of this from your current point of sale solution. And maybe you’re thinking about switching POS systems. Purchasing a new point of sale system for your business must be a decision made carefully. What features do you currently lack in your POS software?

POS 52
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Many brands are ‘reluctant buyers’ of ads on retail media networks, study shows

RetailDive

The majority of marketers surveyed by the Association of National Advertisers use at least five retail media networks, but some have concerns.

Retail 116
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Black-owned businesses upbeat despite funding challenges

RetailWire

Forty-four percent of Black-owned businesses struggle to find funding and 78 percent say it is difficult to find customers who are not Black, according to a new study by Shopify. On a positive note, 68 percent of Black-owned businesses are optimistic about their growth prospects.

Shopify 52
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9 emerging DTC brands to watch in 2023

RetailDive

From makeup and skincare to tinned fish and running shoes, these are the brands that stand out in an increasingly crowded retail environment.

Retail 115
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Trucking companies see freight demand rebounding in 2H 2023

RetailWire

Trucking companies expect freight volumes to pick up in the second half of the year as customers use the first six months to work through excess inventory. “The general consensus, almost unanimous, from customers that have given us feedback about their inventories has been that by the time they get through the spring, things are caught up,” said David Jackson, president and CEO of Knight-Swift Transportation Holdings.

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Nike sues Lululemon over shoe manufacturing patents

RetailDive

The Canadian apparel brand is known for its performance fabrics and released its first footwear designs less than a year ago.

Apparel 111
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NLRB judge finds Amazon discriminated against union organizers

RetailWire

A judge for the National Labor Relations Board found that Amazon.com discriminated against union organizers at a warehouse in Staten Island. The company, the judge found, also illegally threatened to withhold pay raises and additional benefits from workers during a collective bargaining agreement period. Amazon disputes the findings.

Article 52
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Magic Spoon expands retail launch to 6,800 stores

RetailDive

The cereal brand, which was only available online until last summer, will be sold at Walmart, Kroger and Albertsons, as well as more Target locations.

Retail 111
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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SaaS: All-Inclusive Insights & Business Benefits!

Digital Doughnut

Explore the SaaS architecture and gather insights on the functioning of SaaS apps and their business benefits.

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Peloton touts ‘best quarterly performance’ in a year

RetailDive

However, revenue was still down 30% year over year and net loss exceeded $300 million.

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Set Your Data Free With Web3

Digital Doughnut

In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can be used for your benefit.

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Walmart to sell hair care line by actress Tia Mowry

RetailDive

The mass merchant has steadily been adding to its roster of up-and-coming brands in order to stay relevant with consumers.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Nike and Tiffany team up on new sneaker

RetailWire

Nike has created a sneaker with a “Tiffany Blue Swoosh” on the side. The sneakers, which feature a sterling silver plate, are intended to attract younger, affluent consumers to the luxury jeweler’s stores.

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Reporter’s Notebook: The New Orleans menswear shop that brought Zegna to America

RetailDive

Trends may come and trends may go, but as long as men wear clothing, century-old Rubensteins will be in business.

Clothing 104
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Peloton CEO says ‘epic comeback’ is in the making

RetailWire

Peloton lost less money in the second quarter than expected by analysts and the majority of its sales came from higher profit subscriptions. “If you’ve been wondering whether or not Peloton can make an epic comeback, this quarter’s results show the changes we’re making are working,” said Peloton CEO Barry McCarthy.

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Nike, Tiffany announce collaboration

RetailDive

The big-name partnership drew a host of disappointed comments online, specifically around the Air Force 1.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.