Thu.Mar 25, 2021

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21 Digital Marketing Tools You Need When Starting a Business

Kissmetrics

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools.

Marketing 318
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Optoro Helps Retailers Make Returns Easier, More Profitable and More Earth-Friendly

Retail TouchPoints

Returns technology provider Optoro aims to help retailers make returns easier for customers, more profitable for the company and better for the planet with its Complete Returns Solution. Available options include a seamless online customer returns portal, warehouse processing and resale through a unified platform — all of which is designed to improve outcomes across all points in the returns process.

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How to Sell Products on TikTok

Kissmetrics

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. There are more than one billion users on TikTok , and the app is available in over 150 countries.

eCommerce 296
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CNBC: H&M Pulled From Chinese Shopping Sites After Forced Labor Comments Resurface

Retail TouchPoints

H&M has reportedly disappeared from major Chinese shopping sites and mapping apps after old comments regarding alleged forced labor in China resurfaced, according to CNBC. Searches for “H&M” and “hm” on Taobao and JD.com did not yield results, while Baidu Maps and Alibaba -owned mapping app Amap did not display results for the search of “H&M.”.

Document 279
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Use Paid Ads to Market to Pet Owners Effectively

Kissmetrics

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A profound — and abrupt — shift is coming for everyone who uses the internet,” according to a new report from McKinsey & Co conducted in partnership with the Interactive Advertising Bureau (IA

Retail 264

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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. They then evolved into a novel way of solving everyday consumer problems (making meals, figuring out what to wear), while adding an element of product discovery along the way. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members.

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Forrester eCommerce

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Chico’s FAS Appoints New Chief Digital Officer

Retail TouchPoints

Chico’s FAS — parent company of the Chico’s , White House Black Market and Soma brands — has appointed Jay Topper as its new Chief Digital Officer (CDO). Topper will oversee the company’s technology, infrastructure, security, supply chain and logistics, reporting directly to President and CEO Molly Langenstein. The appointment comes on the heels of 17.5% growth YoY in the company’s digital business in fiscal year 2020, which ended on Jan. 31, 2021. “Jay is an experienced

Supplies 252
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How to Sell Online in the Fastest and Easiest Way Possible (Mar 2021)

Ecommerce Platforms

Depending on your personality, experience, and tech-savviness, learning how to sell online could seem like the easiest or most daunting task you can think of. We're here to tell you that although it's not as simple as some bloggers make it seem, all you need is a little guidance, and the right tools, to ensure that you have the capabilities to look professional and build a respectable business online.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Xesto Fit Helps Shoppers Accurately Determine Correct Shoe Size with Their Smartphones

Retail TouchPoints

Xesto has launched Xesto Fit, a 3D foot sizing app that uses a smartphone to recommend shoe sizes. The software aims to help shoppers scan themselves, within 1.5mm accuracy, from the comfort of their own homes. Shoppers take four photos of each foot in under one minute, using their own iPhone FaceID camera. Xesto then creates 3D reconstructions of their feet.

Gifts 200
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How to Use Social Media to Boost Ecommerce Revenue: 77 Expert Tips

ecomdash

Ready to start using social media to boost your ecommerce revenue? We've compiled a list of expert tips for using social media for ecommerce. The post How to Use Social Media to Boost Ecommerce Revenue: 77 Expert Tips appeared first on Ecomdash.

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goPuff Raises $1.15 Billion in New Funding

Retail TouchPoints

Fulfillment provider goPuff has secured $1.15 billion in new funding, more than doubling its valuation to $8.9 billion in five months. Investors in the round include D1 Capital Partners, Fidelity Management and Research Company, Baillie Gifford, Eldridge, Reinvent Capital, Luxor Capital and SoftBank Vision Fund 1. The company currently operates more than 250 micro-fulfillment centers across the country, fulfilling customer orders of cleaning and home products, over-the-counter medications, baby

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Bank of England unveils new £50 note

TalkingRetail

The Bank of England has revealed the design of the new polymer £50 banknote featuring the scientist Alan Turing. Turing is best known for his codebreaking work during the Second World War and is less well known for his discoveries in the field of biology. Features on the new £50 note include: a photo of. This story continues at Bank of England unveils new £50 note.

Banking 128
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon tests book clubs

RetailDive

The virtual book clubs are currently in an "early access" stage where all customers with an Amazon account are able to join for free.

Books 124
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The Future of Omnichannel Commerce with Faisal Masud and Tim Guleri

Fabric Blog

In this episode of Coffee + Commerce, Tim Guleri from Sierra Ventures joins our CEO Faisal Masud to break down headless commerce and how it’s creating new opportunities for omnichannel commerce.

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The Backroom: How a $15 minimum wage could impact retail

RetailDive

At the federal level, the minimum wage hasn't changed since 2009 at $7.25 an hour. The team discusses what an increase could mean for the industry.

Retail 117
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The Impact of COVID-19 on E-Commerce GMV — 2021 Update

ChannelAdvisor

Last year, we examined the impact of the then-emerging COVID-19 pandemic on e-commerce in a multi-part series using aggregate global marketplaces gross merchandise value (GMV) data from our platform. To summarize last year, we began the year with normal year-over-year e-commerce growth rates until mass shutdowns started mid-March. Over the next several weeks, growth in categories such as health and beauty began to explode while other more discretionary categories languished (who can forget the G

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Ex-Gap CEO Art Peck launches $200M SPAC

RetailDive

The timing may be awkward, as the Securities and Exchange Commission is reportedly scrutinizing the increasing use of shell corporations to go public.

Arts 117
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Jisp introduces ambassador programme

TalkingRetail

Jisp, a shopping and payment app, is launching an ambassador programme to help retailers increase sales and boost engagement with their customers. The initiative will see selected users sharing their Jisp referral codes on social media and getting a £2.50 reward for every person signing up and placing an order through the app. Greg Deacon, This story continues at Jisp introduces ambassador programme.

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YouTube tests product detection in videos

RetailDive

The platform is experimenting with a feature that lists products and related items in between recommended videos.

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Nisa partners unveil Easter deals

TalkingRetail

Nisa partners are introducing offers on a range of Sunday lunch essentials. The promotion, which is available in participating stores from 31 March, features a Co-op Beef Joint for half price at just £5.24 per kg alongside a selection of sides from the Co-op range, including Sliced Spring Greens at 80p, Tenderstem Broccoli at £1.50, This story continues at Nisa partners unveil Easter deals.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Wellness brand Care/of to drop new vitamin line at Target

RetailDive

The DTC brand's brick-and-mortar partnership will include three different multivitamins and five benefit-led blends.

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Retailers pledge to improve diversity and inclusion

TalkingRetail

More than 50 leading retailers have signed up to a Diversity and Inclusion Charter, led by the British Retail Consortium (BRC), and pledged to take decisive action to improve diversity practices across the retail industry. Signatories pledge to appoint diversity and inclusion executives, improve recruitment practices to remove bias, support career opportunities and progression for.

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SheerID Ranks #1 Among 2021 Best Tech Startups in Oregon, Exclusive Interview With CEO Jake Weatherly

SheerID

The post SheerID Ranks #1 Among 2021 Best Tech Startups in Oregon, Exclusive Interview With CEO Jake Weatherly appeared first on SheerID.

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Some UK Deliveroo riders paid less than minimum wage, survey claims

TalkingRetail

Some Deliveroo riders are earning as little as £2 an hour, a survey of more than 300 riders for the food delivery service shows. The investigation by the Bureau of Investigative Journalism finds that Deliveroo riders are paid more than £10 an hour on average, but thousands of invoices showed more than half of the. This story continues at Some UK Deliveroo riders paid less than minimum wage, survey claims.

Retail 80
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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DTC furniture startup Tylko raises $26M

RetailDive

The company uses AR tech to allow consumers to visualize products in their homes before making a purchase.

Consumer 102
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Volvic adds functional flavour to Touch of Fruit range

TalkingRetail

Volvic has expanded its Touch of Fruit range with a Pineapple & Orange Vitality variant with added vitamin B6. The flavour is rolling out now in 1.5-litre bottles (£1.10) and 6×1.5-litre multi-packs and is “low in sugar, made with natural flavours and no artificial sweeteners” and is suitable for vegans and vegetarians. Volvic said the. This story continues at Volvic adds functional flavour to Touch of Fruit range.

Retail 75
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Fanatics hits $12.8B valuation after latest funding round

RetailDive

The sports merchandising retailer has added another $320 million from existing investors as it expands into new territory and product lines.

Retail 83
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Dead Man’s Fingers adds banana flavour to range

TalkingRetail

Rum brand Dead Man’s Fingers has expanded its portfolio with a banana variant. The Dead Man’s Fingers Banana Rum (£22; 700ml) was first launched as part of a limited edition range in the run up to Christmas last year, but after a “hugely positive response from shoppers” it is now being made a permanent addition. This story continues at Dead Man’s Fingers adds banana flavour to range.

Retail 75
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.