Forrester eCommerce
JULY 30, 2019
World-class innovation delivery requires weaving together three foundational realities: “Software is eating the world.” Marc Andreessen famously said this in a 2011 essay in The Wall Street Journal. It was true then, and it’s all the more true today. Whether your firm is disrupting markets or playing catch-up, every major business activity and strategy requires […].
BigCommerce
JULY 30, 2019
It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head…
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Forrester eCommerce
JULY 30, 2019
If you missed my intro blog, “A New Rhythm in HCM“, here’s the summary: I’m new to Forrester after more than 25 years working for software vendors, including, most recently SAP, where I was a part of SAP SuccessFactors product leadership team. I’m very excited to be leading the re-ignition of Forrester’s Human Capital Management/ […].
Inflow Insights
JULY 30, 2019
Public service announcement: Migrating your eCommerce site to a new design, platform, or domain means that you have to be ultra-diligent in executing the move. Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. In our experience with helping dozens of eCommerce stores migrate, we’ve seen that a lot of “gotchas” can occur.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 30, 2019
Traditional retailers have been impacted more than most when it comes to digital disruption. Even retailers and brands that have embraced the urgency to transform often struggle to prioritize investments and create the right culture. Fortunately, we can learn from organizations that are embracing a pragmatic approach to transformation. They often start with focused innovation […].
Omnisend
JULY 30, 2019
Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person. They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and Read more The post 5 Drip Campaign Emails That Make You Money 24/7 (+ Examples) appeared first on Ecommerce Marketing Automation | Omnisend.
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Ecommerce Platforms
JULY 30, 2019
If you haven't got your business website up and running yet, you're probably wondering which website builder to use. If that sounds like you, we strongly recommend at least considering WebStarts. This solution offers users a wide array of features as well as enormous scope for customizing the look and feel of your desktop and mobile site – arguably, even more so than traditional website builders.
Forrester eCommerce
JULY 30, 2019
Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices.
Wiser
JULY 30, 2019
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . 1. Track Competitor Behavior. The first step toward a high-quality promotional strategy is to track competitor behavior.
Forrester eCommerce
JULY 30, 2019
Forrester is excited to announce the publication of the ‘The Forrester Wave™: ECM Content Platforms, Q3 2019‘ report. Watch the video below to learn how this refresh of two classic waves merged into one and what to expect from the evaluation: Forrester included 14 vendors in this assessment: Alfresco Software, Box, GRM Information Management, Hyland, […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail Technology Review
JULY 30, 2019
By Joemar Carillo, a content writer for Assosia, a retail research company based in the UK. With the market becoming more and more competitive, companies should carefully implement an effective competitive pricing strategy. Competitive pricing strategy is where the final prices on their products or services have been analysed, modified and evaluated against the prices of their competitors.
Sailthru
JULY 30, 2019
If someone is about to leave your website, a good overlay can encourage them to stay. It can also prompt them to sign up for your emails, increasing the likelihood that they’ll be back. Displayed as either a modal window or top bar at the top of a page, overlays help marketers boost customer acquisition and maintain control of their customer journey.
Retail Technology Review
JULY 30, 2019
By Branwell Moffat, Director of Commerce Consulting at Envoy Digital, part of the KPS Group. Consumers love the way mobile enables them to slot online shopping, browsing and product research into their busy day as they sit on the train, wait in line for a coffee or kill time between appointments.
MakeWebBetter
JULY 30, 2019
Segmenting your customers for your brand is crucial but understanding its advantages is much more vital You must have heard a proverb- ‘Every shoe fits None’. Well here it fits exactly same. Customer Segmentation is a better choice to know your customer better. And in the criteria which best suits them. It is not that […]. The post What are the benefits of Customer Segmentation for your business in 2019 appeared first on MakeWebBetter.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail Technology Review
JULY 30, 2019
ActiveViam has released a new study on pricing strategies and concerns from retailers. For the “Pricing Strategy Survey,” ActiveViam polled more than 500 senior pricing decision makers and executives at retailers with at least 100 employees from 21 May to 2 June 2 2019.
MakeWebBetter
JULY 30, 2019
Segmenting your customers for your brand is crucial but understanding its advantages is much more vital You must have heard a proverb- ‘Every shoe fits None.’ Well here it fits exactly same. Customer Segmentation is a better choice to know your customer better. And in the criteria which best suits them. It is not that […] The post What are the benefits of Customer Segmentation for your business in 2019 appeared first on MakeWebBetter.
Webbula
JULY 30, 2019
The post Video | What is Webbula leadHygiene appeared first on Webbula.
Bronto
JULY 30, 2019
Marketers have come to rely on discounts to spur purchases on, but poor coupon management eats into margins and trains customers to wait or shop around. According to eMarketer, 57%. The post How to Create an Email Discounting Strategy appeared first on Bronto Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ChannelSale
JULY 30, 2019
Today e-commerce has become the king of the business world. From your shoe laces to your cars everything is available online with appropriate descriptions of their features and the best prices. Keeping up with the current trend, a number of e-commerce platforms have emerged to facilitate the transaction between buyers and sellers. A Competitive Market.
Prisync
JULY 30, 2019
Shopify is a powerful platform you can use to run your e-commerce store. But with the addition of free Shopify apps you have the chance to take your store to new capabilities and the best part about it, you don’t have to spend any extra money. The thing about running an e-commerce store is you.
Smile.io
JULY 30, 2019
When you’re choosing marketing channels for your business, it can be tempting to put any limited time and resources you have into acquisition tactics. At face value, these channels seem like the easiest ways to grow your business. However, while paid acquisition can help you drive more short-term sales they often attract customers driven by discounts and limited time offers.
PERQ
JULY 30, 2019
The post 5 Tips to Increase Quality Leads & Book More Property Tours appeared first on PERQ.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retalon
JULY 30, 2019
Retail fulfillment is defined as the process of receiving, packaging, and delivering an order to the customer. A large portion of a retailer’s business activity—and their success—hinges on effective and efficient fulfillment strategies and processes. In fact, having an effective and beneficial fulfillment strategy is a competitive advance these days.
Kissmetrics
JULY 30, 2019
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
Retalon
JULY 30, 2019
Retail fulfillment is defined as the process of receiving, packaging, and delivering an order to the customer. A large portion of a retailer’s business activity—and their success—hinges on effective and efficient fulfillment strategies and processes. In fact, having an effective and beneficial fulfillment strategy is a competitive advance these days.
GetElastic
JULY 30, 2019
78% of businesses have reported attempted or actual B2B payments fraud last year ( rising steadily since 2013), and international fraud has risen 136% in the last two years. While nearly half of payment fraud is linked to paper checks and manual processes, emerging digital payment methods are equally vulnerable, prompting banks and businesses to seek out faster and more transparent ways to settle transactions.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
FastSpring
JULY 30, 2019
FastSpring’s Employee Spotlight is a series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform. For the past two months, I had the amazing opportunity to work as a Marketing and Human Resource Intern at FastSpring. Although I only got to experience life at FastSpring for a short nine weeks, I had great exposure to the fast-paced and collaborative environment of a growing software company.
MakeWebBetter
JULY 30, 2019
Hmm… Order Bump offers. I’d describe it as the easiest way to boost the Average Order Value(AOV). But if we’ve to go with the definition, I’ll say: An order bump is a way to sell complementary products at the checkout page with one single click to increase the customer’s shopping cart value. If you’re looking […] The post Boost Sales With Order Bump Offers At WooCommerce Store appeared first on MakeWebBetter.
VTNS Solutions
JULY 30, 2019
Starting an online store has never been easy. There are many ecommerce platforms available today with different features. E-commerce has various types, however the most famous are Shopify and WooCommerce. . It can be pretty difficult to make a decision and chose an e-commerce platform for your business. There are many factors that will help you decide which e-commerce platform is better for your business, however, it majorly depends on your needs and requirements, as both of them have their own
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