April, 2020

How to Adapt Your Marketing During the Coronavirus (COVID-19)

Neil Patel

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating.

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Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester's Customer Insights

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively. Age of the Customer change management employee experience organizational design pandemic security & risk promoted

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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research, over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce. We like WooCommerce for its superior integration tools and beautiful potential layouts.

What is Modified Broad Match?

Store Growers

Modified broad match is one of the 4 keyword match types in Google Ads. As the name implies, it is a slight variation of the broad match type. it is a little more restrictive (and a lot better ??). You can easily recognize a modified broad match keyword by the plus sign that’s added in front of the keyword: While that plus symbol might seem like a small tweak, it gives you a lot more control over which search terms your ads appear to.

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

7 Easy Steps To Master the Art of Newsletter Signup


Email marketing is alive and well in 2020. While some may say the opposite, statistics show that email marketing is… Email Marketing

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More Trending

Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

My Wife Quit Her Job

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost. After all, it can take a significant investment of your time and effort to launch a store without knowing whether your products will sell.

The Biggest SEO Trend You’re Ignoring

Neil Patel

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it. Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been.

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Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping


Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S. used coupons when… Ecommerce Marketing

Custom Channels Open the Door to Endless Integration Opportunities


Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers. The good news is that Zaius is built to provide Marketers with that single, unified place where all customer data is ready for analysis, segmentation, and activation.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online. While creating an online store is still a popular option for those wanting to get involved in digital sales, online leaning is gaining steam at a rapid pace. The market is currently valued at around $190 billion USD, with an annual growth rate of 7%!

Nuggets Digital ID and Payments co-founder named Entrepreneur of the Year at Booking.comTechnology Playmaker Awards

Retail Technology Review

Booking.com has named Seema Khinda Johnson, co-founder of blockchain-powered payments and ID platform Nuggets, as Entrepreneur of the Year in its annual Booking.com Technology Playmaker Awards. Data Capture Internet Retailing Exhibitions and Events

302: How Restaurants Can Survive During A Pandemic With Hanson Li

My Wife Quit Her Job

Today I’m thrilled to have my friend Hanson Li on the show. Hanson is an old Stanford classmate of mine and he runs the Salt Partners Group, a development and investment company focused on the food and beverage industry. Hanson owns a bunch of restaurants and as you know, the entire restaurant industry has been hurting big time due to the shelter in place rules.

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis. But in the end, the most important decisions you’re going to make right now are financial.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

16 Workflow Automation Ideas for Ecommerce Businesses


The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019. That’s after year-on-year… General Ecommerce Tips

Discover New One-Click Integrations


Get started connecting your brands’ systems in seconds. The ability to pull together your brands’ most important data is essential to building a single view of the customer. Activating Data out of Zaius is as simple as a single click and it’s what makes us the best Activated CDP in the marketplace. As of today, all of our customers have access to our new App Directory , where Zaius users will find dozens of new integrations that can be installed with a single click.

Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place. In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons. Sound good? Excellent. Let's dive straight in! The Best Email Marketing Services for Shopify. SendinBlue. GetResponse.

Mike Tyson, Covid-19 And Getting Back On Your Board

Steve Dennis

Famed business strategist Mike Tyson once said “everybody has a plan until they get punched in the mouth.” ” Whether the epic health and economic crisis brought on by the coronavirus is a true Black Swan event is debatable, but it’s clear no business was truly ready for it. Just about everyone’s plan has come undone–including mine.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

My Wife Quit Her Job

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads. And in this guide, I compared notes with other 7 and 8 figure Amazon sellers to teach you the right way to setup and run your Amazon Sponsored Ad Campaigns.

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FBA Alternative for Your Amazon Items


FBA is restricting non-essential product inbounds and Prime deliveries , meaning you need an FBA alternative for your Amazon items if you want to continue selling through the coronavirus pandemic. We’re here to explain FBM and how viable it is as an alternative for FBA. We’ll go over what has happened with FBA, common FBM questions, and how to get started. What’s happened with FBA?

See, Believe, Buy: The Selling Power of Social Proof


The ways people find, research, and purchase products have evolved drastically over the last few decades. Social media has become… Ecommerce Marketing Social Proof

Introducing Zaius Churn Prevention


We’ve all heard it a thousand times—it’s cheaper to retain a customer than to convert a new one. Most of the time, though, that adage doesn’t come with any additional guidance on how to retain them. So, what next? At Zaius, we’ve recommended, and watched our clients successfully implement, a winback campaign that runs after a period of dis-engagement. Recently, though, we had some brands challenge us on this recommendation: .

The Best Website Builder On the Market in 2020 (Top 10 Reviewed and Compared)

Ecommerce Platforms

So you’re ready to build a website and start carving out your place on the internet. That’s a big step. So, unsurprisingly, there are many things you need to consider. But, luckily, these days, building and hosting websites isn't as much of a challenge as it was a decade ago. Recently, website building software has exploded, so now, there are tons of companies offering easy-to-use drag-and-drop website builders at affordable prices.

AMA Session Recap: COVID-19: What It Means for Ecommerce


On April 2, Omnisend hosted our first AMA (ask me anything) session on the topic of ecommerce during the COVID-19 crisis. This session was a compliment to our blog post on marketing in a crisis. Even after we published this post we continued receiving questions from retailers on how they can maneuver different aspects of Read more The post AMA Session Recap: COVID-19: What It Means for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

Italian fashion industry begins road to recovery with 18% increase in consumer purchases

Retail Technology Review

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from ccinsight.org, the daily Covid-19 Commerce tracker from data technology firm Emarsys. Critical Issues Internet Retailing

eBay Suspended Your Account? Here’s What to Do


Having your eBay account suspended can be a major setback, especially if you rely on the online marketplace for income. It’s a good idea to familiarize yourself with eBay’s policies to avoid account suspension in the first place. But because these policies are extensive and always changing, even the most conscientious eBay seller can make a mistake that leads to an account hold, restriction, or even suspension. If your eBay account has been suspended, it’s often only temporary.

How to Create an Effective Ecommerce Inbound Marketing Strategy


Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should… Ecommerce Marketing

Zaius Is a Certified App in the Shopify Plus Marketplace


Zaius is excited to be the only CDP certified in Shopify Plus app marketplace. Shopify announced their Shopify Plus Certified App Program earlier today and Zaius is honored to be the only CDP certified in the app marketplace.