April, 2020

How to Adapt Your Marketing During the Coronavirus (COVID-19)


It’s been roughly a month now since the Coronavirus started to flip our lives upside down.

Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively. Age of the Customer change management employee experience organizational design pandemic security & risk promoted

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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin.

What is Modified Broad Match?

Store Growers

Modified broad match is one of the 4 keyword match types in Google Ads. As the name implies, it is a slight variation of the broad match type. it is a little more restrictive (and a lot better ??).

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3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

7 Easy Steps To Master the Art of Newsletter Signup


Email marketing is alive and well in 2020. While some may say the opposite, statistics show that email marketing is… Email Marketing

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More Trending

Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

My Wife Quit Her Job

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost.

The Biggest SEO Trend You’re Ignoring


The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4%

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Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping


Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S. used coupons when… Ecommerce Marketing

Custom Channels Open the Door to Endless Integration Opportunities


Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job.

Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online.

302: How Restaurants Can Survive During A Pandemic With Hanson Li

My Wife Quit Her Job

Today I’m thrilled to have my friend Hanson Li on the show. Hanson is an old Stanford classmate of mine and he runs the Salt Partners Group, a development and investment company focused on the food and beverage industry.

3 Simple Steps to Get Your First 10,000 Visitors from Google


Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

16 Workflow Automation Ideas for Ecommerce Businesses


The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019. That’s after year-on-year… General Ecommerce Tips

Discover New One-Click Integrations


Get started connecting your brands’ systems in seconds. The ability to pull together your brands’ most important data is essential to building a single view of the customer. Activating Data out of Zaius is as simple as a single click and it’s what makes us the best Activated CDP in the marketplace.

Forrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020

Forrester eCommerce

With the ever-changing economic landscape, Forrester’s Forecastview team developed a scenario model to understand the short- and long-term impacts of COVID-19 on the retail industry.


Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Gorgias Review – How To Cut Customer Service Costs By 30%

My Wife Quit Her Job

This post will provide you with a comprehensive Gorgias review and detailed examples of how Gorgias has reduced my customer service costs by over 30% for my ecommerce store. When it comes to running a successful online business, word of mouth is crucial.

Do Headings Really Impact Rankings?


They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page.

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Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis


Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

Introducing Zaius Churn Prevention


We’ve all heard it a thousand times—it’s cheaper to retain a customer than to convert a new one. Most of the time, though, that adage doesn’t come with any additional guidance on how to retain them. So, what next?

We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far.

The Best Website Builder On the Market in 2020 (Top 10 Reviewed and Compared)

Ecommerce Platforms

So you’re ready to build a website and start carving out your place on the internet. That’s a big step. So, unsurprisingly, there are many things you need to consider. But, luckily, these days, building and hosting websites isn't as much of a challenge as it was a decade ago.

Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

My Wife Quit Her Job

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads.

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Mike Tyson, Covid-19 And Getting Back On Your Board

Steve Dennis

Famed business strategist Mike Tyson once said “everybody has a plan until they get punched in the mouth.” ” Whether the epic health and economic crisis brought on by the coronavirus is a true Black Swan event is debatable, but it’s clear no business was truly ready for it.

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How to Create an Effective Ecommerce Inbound Marketing Strategy


Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should… Ecommerce Marketing

Zaius Is a Certified App in the Shopify Plus Marketplace


Zaius is excited to be the only CDP certified in Shopify Plus app marketplace. Shopify announced their Shopify Plus Certified App Program earlier today and Zaius is honored to be the only CDP certified in the app marketplace.

In A Crisis, People Want Dependable Technology

Forrester eCommerce

Cutting-edge takes a back seat to reliability during the pandemic. Yet innovation still has its place.

The Top Wix Alternatives for 2020

Ecommerce Platforms

Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles.

Klaviyo Review & Pricing – Is Klaviyo Worth It For Ecommerce?

My Wife Quit Her Job

Is Klaviyo worth the money? This Klaviyo review will break down the pros and cons and compare Klaviyo pricing and features with other email marketing providers in the ecommerce space.

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