April, 2020

article thumbnail

How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
article thumbnail

Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research, over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce.

eCommerce 245
article thumbnail

7 Easy Steps To Master the Art of Newsletter Signup

BigCommerce

Email marketing is alive and well in 2020.

Arts 310
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

My Wife Quit Her Job

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost. After all, it can take a significant investment of your time and effort to launch a store without knowing whether your products will sell.

eCommerce 233
article thumbnail

The Biggest SEO Trend You’re Ignoring

Kissmetrics

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

SEO 360

More Trending

article thumbnail

Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

article thumbnail

4 Benefits Of Working With A HubSpot Agency Partner

Groove

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move. As a Diamond HubSpot Partner Agency , Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

article thumbnail

8 Steps To Creating Engaging Video Email Marketing Campaigns for Your Retail Business

lateshipment

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. This is important now more than ever at a time when online engagement is booming because of the COVID-19 pandemic. Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media a

Marketing 245
article thumbnail

Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online. While creating an online store is still a popular option for those wanting to get involved in digital sales, online leaning is gaining steam at a rapid pace. The market is currently valued at around $190 billion USD, with an annual growth rate of 7%!

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Wired For Connection

Steve Dennis

The following is an excerpt from my new book , which will be released on Tuesday. Most people strive for connection. From our earliest years we take comfort (if we are fortunate) in our families, seek out friendships, and join classes, teams, and social groups. The urge for companionship is powerful, and at some point, the desire to find a romantic partner becomes strong.

article thumbnail

16 Workflow Automation Ideas for Ecommerce Businesses

BigCommerce

The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019.

eCommerce 523
article thumbnail

Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job. They were already dealing with bureaucracy, internal politics, lack of organizational support, and the constant feeling that they would be […].

article thumbnail

Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

LateShipment.com: Integrations for a Better Last Mile

lateshipment

If you run an eCommerce retail business, you probably leave no stone unturned to ensure shoppers have a great user experience on your site. You use the best possible images for your product listings, make navigation to checkout a breeze , and do everything it takes to make loading times fast. However, once a shopper checks out and you hand over their package to your shipping partner for delivery, the situation moves out of your control.

article thumbnail

Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place. In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206
article thumbnail

Mike Tyson, Covid-19 And Getting Back On Your Board

Steve Dennis

Famed business strategist Mike Tyson once said “everybody has a plan until they get punched in the mouth.” Whether the epic health and economic crisis brought on by the coronavirus is a true Black Swan event is debatable, but it’s clear no business was truly ready for it. Just about everyone’s plan has come undone–including mine.

Events 172
article thumbnail

How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…

eCommerce 422
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].

Banking 451
article thumbnail

5 Ways To Increase AdWords Conversions

Groove

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. If you don't know where to start, we're here to help your business increase AdWords conversions. How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page.

PPC 274
article thumbnail

Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis.

article thumbnail

The Top Wix Alternatives for 2020

Ecommerce Platforms

Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles. Wix even provides a wide selection of amazing ecommerce themes and templates to choose from. However, as attractive as Wix might be, it’s not the ideal website builder for everyone.

article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

article thumbnail

Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Etsy and eBay are two of the most notable online marketplaces in the world. Chances are, you’ve probably bought something from them — but have you sold something with them? Each platform has its pros and cons for sellers. We’ve put them head-to-head across a number of categories so you can see exactly how they stack up for your business. Customer Base. eBay is a leading online marketplace where just about anything (both new and used, but mostly new) is sold to a largely American customer base lo

article thumbnail

Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,…

article thumbnail

Publicis Groupe’s Money Back Performance Guarantee Shifts The Agency/ Brand Economic Model From Paying For People To Paying For Performance

Forrester eCommerce

Publicis Groupe announced today the creation of “The Pact, Powered by Epsilon,” a new digital media planning and buying service that offers “money-back performance commitments” that guarantee the business outcomes from digital marketing campaigns. The introduction of The Pact is a timely move to give brands a mechanism to manage the risk of marketing during […].

article thumbnail

A Slightly Better Version of Mediocre

Steve Dennis

The following is excerpted from my forthcoming book Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption , which will be published by LifeTree Media on April 14th. There is nothing inherently wrong with the concept of continuous improvement. We all understand that when we seek to improve something, we have to start where we are.

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

AMA Session Recap: COVID-19: What It Means for Ecommerce

Omnisend

On April 2, Omnisend hosted our first AMA (ask me anything) session on the topic of ecommerce during the COVID-19 crisis. This session was a compliment to our blog post on marketing in a crisis. Even after we published this post we continued receiving questions from retailers on how they can maneuver different aspects of Read more The post AMA Session Recap: COVID-19: What It Means for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 158
article thumbnail

Templ.io: Here’s What You Need to Know

Ecommerce Platforms

Any business owner with a robust online presence that relies on fast-moving traffic and sales understands the importance of a fully-functioning and quick-loading website. There are plenty of web hosting platforms out there, but many are slow, shared, and painful to use. So, we’re going to look at one of the newer kids on the block called Templ and see how they stand up to scrutiny.

article thumbnail

Apple Supply Chain - The Best Supply Chain in the World

TradeGecko

Apple is famous for its innovation and design. But few people know that the way Apple handles inventory is also a factor that led to success. As a matter of fact, Apple’s Supply Chain has led Gartner's Supply Chain Top 25 list since 2013.

Supplies 156
article thumbnail

How Shoppers Can Support Small Businesses (And Why We Should)

BigCommerce

As we’re still in the midst of social distancing, shut-downs, and shelter-in-place or stay home orders across the country and…

405
405
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib