April, 2022

4 Ways to Differentiate Your Emerging Ecommerce Brand

BigCommerce

Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.… … Branding Strategies

How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand.

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Why Headless Commerce Is A Pain In The Neck

Forrester Digital Transformation

It’s not your fault you don’t understand “headless commerce.” Great products have great names that express what they are and why they’re good. Like “doghouse” or “sugar-free gum.” But headless commerce … that’s confusing, and it’s poorly messaged. Let’s run two tests to illustrate this.

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

It’s time to surge past the uncertainty and wariness caused by the pandemic and charge ahead with confidence that you’re making the right moves to grow your business.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

SheerID Partners With Brands to Reward Teachers During Teacher Appreciation Week

SheerID

Brands in numerous industries partner with SheerID for Teacher Appreciation Month to provide exclusive offers to the 6.7 million educators in the US. Market Insights Press Releases Marketing to Teachers SheerID teacher appreciation teacher appreciation week teacher discounts

5 ways to use Omnisend’s powerful automation workflows

Omnisend

Reading Time: 7 minutes. Email automation is a crucial aspect of ecommerce marketing, and it’s one that helps ecommerce merchants respond quickly to a customer’s behavior and needs. (If If you haven’t yet, read our in-depth strategy guide on email marketing automation.).

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How to Change Themes on Shopify (And Transfer Most Of Your Content)

Ecommerce Platforms

A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more.

We Increased Email Revenue 126% With Our Signature Klaviyo Jumpstart

Groove

Shambhala Publications, Inc. is a premier independent publishing company of written books, audiobooks and immersive courses that strive to improve physical and spiritual wellbeing.

Books 124

What is Return on Ad Spend (ROAS)?

Omniconvert

Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store. The post What is Return on Ad Spend (ROAS)? appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization

Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

SheerID

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data. Market Insights Press Releases 3rd party data cookieless marketing Data deprecation first party data marketing challenges Zero party data

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

The 5 best email template builders for ecommerce

Omnisend

Reading Time: 7 minutes. A great email template builder is the cornerstone of any online store’s marketing program. After all, once you’ve built up your email list , you want to communicate with your subscribers and nudge them along towards making that first purchase.

11 Mistakes Emerging Ecommerce Brands Make and How to Avoid Them

BigCommerce

You have a great idea, a great product and all signs point to your new company moving past being an… Branding Strategies bigcommerce Brands Emerging Brands EYStudios small business

Shopify POS vs Clover POS (Apr 2022): Which is Best?

Ecommerce Platforms

The debate of Shopify POS vs Clover POS can be more complex than it seems. Both of these tools have a lot of benefits to offer the average ecommerce seller.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. There is a number of merchandising challenges that retailers are facing.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

New eCommerce Strategies to Grow your Business

Omniconvert

Discover new eCommerce strategies that help your online business grow sustainably in a world where customer experience is crucial. The post New eCommerce Strategies to Grow your Business appeared first on Omniconvert Ecommerce Growth Blog. eCommerce Growth

Salsify Open Catalog Launches to Combat ‘Walled Gardens’ for Brands and Retailers | Salsify

Salsify

Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”. Salsify News

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3 reasons why inventory levels matter to your email marketing

Omnisend

Reading Time: 6 minutes. Imagine you’re running an email campaign to promote your best-selling products (or even last season’s items).

Women in Tech: A Candid Conversation with BigCommerce Women Leaders

BigCommerce

Women’s History Month serves as a dedicated time to honor generations of trailblazing women. Recognized annually in March, it celebrates… BigCommerce News BEmpowered bigcommerce Women in Tech Women's Month

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today.

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Microsoft Bing Ads vs. Google Ads: Making the Right Choice for Your eCommerce Business

Inflow Insights

Google is the kingpin of digital marketing. It’s a household name; it’s a verb; all eCommerce companies (heck, almost all people) have heard of it — and almost all marketing departments have at least tested out its paid advertising capabilities for their company’s products.

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Why You Should Respond to Customer Reviews—And How to Do It Right

Wiser

Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail Touch

The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Amazon Seller Insurance Requirements And The Top Providers

My Wife Quit Her Job

Amazon requires sellers with gross sales over $10,000 a month to have product liability insurance in order to sell on Amazon. If you hold a valid insurance policy, Amazon will pay for legal claims under $1000 for personal injury and product damage on the sellers behalf.

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Shoptalk 2022: BigCommerce Joins the Year’s Biggest Retail Reunion

BigCommerce

In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the… BigCommerce News bigcommerce Shoptalk Shoptalk2022

Vanga Shopify App Review (Apr 2022)

Ecommerce Platforms

If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start.

3 Tips on How To Create a Consistent Brand Experience Across Every Channel | Salsify

Salsify

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee. Shopping Experiences Are Your Brand

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Snapchat: 92% of Gen Z want to use AR for shopping

Retail Dive

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR

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The Future of Shopping: What to Expect in 2032

Retail Touch

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted.

402: How To Stop The Counterfeiters And CopyCats In Their Tracks With Steven Weigler

My Wife Quit Her Job

Today I have Steven Weigler on the show. Steven is the founder of Emerge Counsel, which is a law firm that specializes in intellectual property protection. If you sell on Amazon, you know that counterfeits and knock-offs are still a very serious problem on the platform.

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How Headless Commerce Supports the D2C Customer Journey

Kibo

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.