April, 2022

4 Ways to Differentiate Your Emerging Ecommerce Brand

BigCommerce

Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.… … Branding Strategies

How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand.

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Why Headless Commerce Is A Pain In The Neck

Forrester Digital Transformation

It’s not your fault you don’t understand “headless commerce.” Great products have great names that express what they are and why they’re good. Like “doghouse” or “sugar-free gum.” But headless commerce … that’s confusing, and it’s poorly messaged. Let’s run two tests to illustrate this.

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

It’s time to surge past the uncertainty and wariness caused by the pandemic and charge ahead with confidence that you’re making the right moves to grow your business.

How to Effectively Create a Frictionless Customer Experience in E-Commerce

Speaker: Ashlee Aldridge, Founder, Managing Partner and CEO - Reach Partners LLC | Bill Mirabito, Interim VP and Consultant, Chameleon Collective | Mike Leibovitz, General Manager of Digital Solutions - Pivotree

Join this exclusive conversation with our expert panelists and learn how addressing customer friction and smoothing out your digital customer experience will help you thrive as an e-commerce retailer - even when faced with adverse market challenges.

SheerID Partners With Brands to Reward Teachers During Teacher Appreciation Week

SheerID

Brands in numerous industries partner with SheerID for Teacher Appreciation Month to provide exclusive offers to the 6.7 million educators in the US. Market Insights Press Releases Marketing to Teachers SheerID teacher appreciation teacher appreciation week teacher discounts

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Make it Big Podcast: Tapping Into Social Commerce Success with Meta

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,… Make It Big Podcast Make It Big meta MIB Podcast The Make It Big Podcast

How to Change Themes on Shopify (And Transfer Most Of Your Content)

Ecommerce Platforms

A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more.

What is Return on Ad Spend (ROAS)?

Omniconvert

Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store. The post What is Return on Ad Spend (ROAS)? appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization

Salsify Open Catalog Launches to Combat ‘Walled Gardens’ for Brands and Retailers | Salsify

Salsify

Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”. Salsify News

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

SheerID

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data. Market Insights Press Releases 3rd party data cookieless marketing Data deprecation first party data marketing challenges Zero party data

Out-of-stocks led to $175M in lost sales at Bed Bath & Beyond

Retail Dive

Executives were "disappointed" in the retailer's fourth quarter results, blaming falling sales on industrywide supply chain challenges

11 Mistakes Emerging Ecommerce Brands Make and How to Avoid Them

BigCommerce

You have a great idea, a great product and all signs point to your new company moving past being an… Branding Strategies bigcommerce Brands Emerging Brands EYStudios small business

Vanga Shopify App Review (Apr 2022)

Ecommerce Platforms

If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

New eCommerce Strategies to Grow your Business

Omniconvert

Discover new eCommerce strategies that help your online business grow sustainably in a world where customer experience is crucial. The post New eCommerce Strategies to Grow your Business appeared first on Omniconvert Ecommerce Growth Blog. eCommerce Growth

Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide.

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Amazon Seller Insurance Requirements And The Top Providers

My Wife Quit Her Job

Amazon requires sellers with gross sales over $10,000 a month to have product liability insurance in order to sell on Amazon. If you hold a valid insurance policy, Amazon will pay for legal claims under $1000 for personal injury and product damage on the sellers behalf.

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Snapchat: 92% of Gen Z want to use AR for shopping

Retail Dive

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR

Other 111

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

Women in Tech: A Candid Conversation with BigCommerce Women Leaders

BigCommerce

Women’s History Month serves as a dedicated time to honor generations of trailblazing women. Recognized annually in March, it celebrates… BigCommerce News BEmpowered bigcommerce Women in Tech Women's Month

Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today.

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3 Tips on How To Create a Consistent Brand Experience Across Every Channel | Salsify

Salsify

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee. Shopping Experiences Are Your Brand

Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

402: How To Stop The Counterfeiters And CopyCats In Their Tracks With Steven Weigler

My Wife Quit Her Job

Today I have Steven Weigler on the show. Steven is the founder of Emerge Counsel, which is a law firm that specializes in intellectual property protection. If you sell on Amazon, you know that counterfeits and knock-offs are still a very serious problem on the platform.

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What Gen Z wants to see from brands as metaverse attachments grow

Retail Dive

A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low

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Shoptalk 2022: BigCommerce Joins the Year’s Biggest Retail Reunion

BigCommerce

In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the… BigCommerce News bigcommerce Shoptalk Shoptalk2022

A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Salsify Raises $200 Million in Funding Round, Reaches $2 Billion Valuation | Salsify

Salsify

Salsify’s company valuation hits $2 billion with the closing of its $200 million Series F funding round led by TPG. Salsify closed a $200 million Series F funding round today, bringing our company valuation to $2 billion.

The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted.

How To Use Amazon Posts To Grow Your Sales

My Wife Quit Her Job

Amazon Posts is a social media platform for ecommerce sellers and shoppers. Similar to Instagram and Facebook, you can post images and captions to promote your entire product line in Amazon’s product feeds.