July, 2023

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3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end.

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Ecommerce Customer Reviews: Why They’re Important and How to Design Them

ESW

Soliciting ecommerce customer reviews have become a ubiquitous part of the post-purchase experience. And for good reason because reviews are a shoppers’ go-to source of product information. In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Recent research shows that 95% of consumers consult customer reviews before making a purchase , and 30% of customers research reviews for every purchase they make.

eCommerce 146
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Strategic Thinking and Integration Are the Next Steps for Brands’ Use of Affiliate Marketing

Digital Doughnut

You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist affiliate marketing agency Gen3 Marketing, in conjunction with London Research.

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Generative AI Will Supercharge The Green Market Revolution

Forrester eCommerce

The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.

Marketing 340
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Amazon to offer custom deal feeds for Prime Day

RetailDive

The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.

eCommerce 127
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Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Retail TouchPoints

Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.

Banking 298

More Trending

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Progressive Web Apps vs. Native Apps: Which One is Right for Your Business in 2023

Digital Doughnut

Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to make an informed decision that aligns with your business goals and user experience requirements.

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Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2023

CPC Strategy

Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores.

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What Type Of Intent Data Provider Is Best For Your B2B Business?

Forrester eCommerce

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 355
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5 Rules for A/B Testing

Sailthru

The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Reports: Alex and Ani Shutters 20 Stores and Rhode Island Headquarters

Retail TouchPoints

Rhode Island-based jeweler Alex and Ani reportedly closed 20 stores and vacated its headquarters in East Greenwich, according to The Providence Journal and other media outlets. The retailer “has implemented a work-from-anywhere model that allows Alex and Ani to hire talent all across the country,” according to CEO Scott Burger, and will explore “future alternatives for office space.” “Alex and Ani has been reimagining various aspects of our company over the past few years,” said Burg

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Another Amazon Prime Day is just around the corner and peak holiday sales season is not far away. So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least.

eCommerce 139
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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

The Fourth of July is a time for celebration in the U.S., and this year was no different. People around the country enjoyed barbecues, fireworks shows, parades, and more as they celebrated America’s Independence Day. But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends.

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Christmas Tree Shops plans to liquidate if it can’t find a buyer

RetailDive

The retailer defaulted on its bankruptcy loan terms and will have to close all of its stores if it doesn't secure a buyer by the end of this week.

Retail 124
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Harness The Power Of AI For Good

Forrester eCommerce

There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.

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Harnessing AI for Predictive Analytics in Digital Marketing Campaigns

Digital Doughnut

In today's highly competitive digital marketing landscape, staying ahead of the curve is essential for businesses aiming to connect with their target audience effectively. The rise of artificial intelligence (AI) and its integration into marketing strategies has revolutionized the industry.

Marketing 105
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Zara Parent Inditex Aims to Cut Value Chain Emissions 50% by 2030

Retail TouchPoints

Inditex , parent company of brands including Zara and Massimo Dutti , will use supply chain transformation, support for biodiversity and circularity initiatives such as Zara Pre-Owned to cut emissions along its value chain in half by 2030 , putting it on the path to reaching zero net emissions by 2040. The apparel giant also will transition to exclusively using textile materials that deliver lower environmental impacts by the end of this decade.

Supplies 270
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Petco Leverages Omnichannel Retail Solution for LATAM Stores

RIS News

The pet care retailer is expanding its presence in Latin America with the implementation of a new omnichannel commerce solution in over 118 stores in Mexico and Chile.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Ocado Trial World-first Recycling Reward Initiative

365 Retail

Recycling technology company Polytag , Ocado Retail and recycling app Bower are testing the viability of Digital Deposit Return Schemes (DDRS) through a world-first recycling reward initiative. For the first time, Ocado customers will receive a 20p monetary reward for scanning and recycling their packaging using their smartphones, representing a significant transformation in the approach towards recycling, while offering unmatched convenience.

Vend 98
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Tuesday Morning moves to convert its bankruptcy to Chapter 7

RetailDive

The half-century-old off-pricer, which exited a Chapter 11 process just two years before filing again this year, had already moved to liquidate.

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Generative AI Has Answers, But SEO Practitioners Are Still Guessing

Forrester eCommerce

We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.

SEO 322
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Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Digital Doughnut

Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal. Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.

Marketing 103
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Apple co-founder Steve Jobs once said , “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.” The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from

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Revolutionizing Retail Recruitment: How AI and Automation Are Streamlining Hiring Processes

RIS News

Businesses have always struggled to keep up with the competition in the retail sector by attracting and retaining top talent. However, conventional methods of recruitment can be inefficient, costly, and time-consuming.

Retail 97
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What is Meta Threads? A Quick-Start Guide for Advertisers

CPC Strategy

While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring.

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How Lunya’s bet on brick and mortar contributed to its bankruptcy

RetailDive

The direct-to-consumer brand flourished — and expanded — during the pandemic. But for the last year, it's been losing $135,000 a month on stores.

Consumer 117
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Conversation Intelligence Is The Key To Unlocking Sales Productivity

Forrester eCommerce

This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates.

Blog 329
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Smart Marketers Use Affiliates Strategically, Thoughout the Funnel

Digital Doughnut

While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their data-led decisions, made possible by the latest technology, are driving up ROI to levels other channels can only dream of.

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What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

Retail TouchPoints

While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out of their names, Overstock CEO Jonathan Johnson has far more concrete plans for the company’s acquisition of Bed Bath & Beyond’s intellectual assets. The most eye-catching part of the plan — rebranding Overstock’s own website as Bed Bath & Beyond — is at the center of the strategy: a way to marry the best aspects of each company.

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If Perception is Reality, Grocers Need to Better Connect Base Price and Promotions

RIS News

You can say the same about grocery promotions. Although base price is 2X more important to shoppers than promotions when it comes to price perception, promotions can make the winning difference at a time when shoppers believe prices are higher than they are, and when they believe that grocers are earning higher profit margins. The question is how to make that difference.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr