Retail TouchPoints
JULY 21, 2023
Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end.
ESW
JULY 12, 2023
Soliciting ecommerce customer reviews have become a ubiquitous part of the post-purchase experience. And for good reason because reviews are a shoppers’ go-to source of product information. In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Recent research shows that 95% of consumers consult customer reviews before making a purchase , and 30% of customers research reviews for every purchase they make.
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Forrester eCommerce
JULY 16, 2023
The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.
RetailDive
JULY 7, 2023
The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Retail TouchPoints
JULY 6, 2023
Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.
Store Growers
JULY 22, 2023
Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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CPC Strategy
JULY 31, 2023
Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores.
My Wife Quit Her Job
JULY 3, 2023
Today, I have my buddy Chad Rubin back on the show. Last time we heard from him, he was running a $20M company selling vacuum filters over at Crucial Vacuum. But over the years, the increased Amazon competition caused his shop to become far less profitable. In this episode, we discuss the state of Crucial Vacuum today, the overall Amazon landscape and how he’s been able to turn his company around.
Wiser
JULY 18, 2023
The Fourth of July is a time for celebration in the U.S., and this year was no different. People around the country enjoyed barbecues, fireworks shows, parades, and more as they celebrated America’s Independence Day. But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends.
Retail TouchPoints
JULY 3, 2023
Rhode Island-based jeweler Alex and Ani reportedly closed 20 stores and vacated its headquarters in East Greenwich, according to The Providence Journal and other media outlets. The retailer “has implemented a work-from-anywhere model that allows Alex and Ani to hire talent all across the country,” according to CEO Scott Burger, and will explore “future alternatives for office space.” “Alex and Ani has been reimagining various aspects of our company over the past few years,” said Burg
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
Salsify
JULY 18, 2023
Consumers are no longer limited to buying from shops in their local vicinity. Global ecommerce has made it possible for them to buy almost anything from anywhere, presenting an exciting opportunity for brands all over the world.
Forrester eCommerce
JULY 31, 2023
In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.
Sailthru
JULY 7, 2023
The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.
My Wife Quit Her Job
JULY 15, 2023
Each year, thousands of new businesses are launched in the U.S. Unfortunately, not all businesses are able to make a profit, and many don't survive. To help you come up with a winning business idea, here is a list of 24 of the most profitable businesses you can start this year. Learn more. The post 24 Most Profitable Businesses To Start In 2023 appeared first on MyWifeQuitHerJob.com.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
MakeWebBetter
JULY 10, 2023
Achieve round-the-clock productivity without any constraint at selling. Bring in the best payment automation solution and attain enhanced visibility and better financial management. How do you plan to achieve all that? For this, streamlining customer payments with universally preferred payment methods and gateways couldn’t be enough. So? I find the [.
Retail TouchPoints
JULY 11, 2023
Inditex , parent company of brands including Zara and Massimo Dutti , will use supply chain transformation, support for biodiversity and circularity initiatives such as Zara Pre-Owned to cut emissions along its value chain in half by 2030 , putting it on the path to reaching zero net emissions by 2040. The apparel giant also will transition to exclusively using textile materials that deliver lower environmental impacts by the end of this decade.
Salsify
JULY 13, 2023
Typical ecommerce models rely on point-in-time revenue. Brands engage visitors, visitors consider products, and products are purchased by new customers. Once initial sales are complete, brands must find ways to keep buyers coming back if they want revenue to remain consistent.
Forrester eCommerce
JULY 16, 2023
There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Wiser
JULY 25, 2023
Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.
ESW
JULY 10, 2023
A DTC ecommerce channel is one of the fastest and most efficient ways for brands and retailers to break into new markets. But to be successful in any market, merchants must ensure every step of the shopper’s journey is maintained at the highest possible standard. From storefront browsing to ecommerce returns, brands have the opportunity to fine tune outbound and reverse logistics to create an experience that delights the customer.
RetailDive
JULY 10, 2023
The half-century-old off-pricer, which exited a Chapter 11 process just two years before filing again this year, had already moved to liquidate.
Retail TouchPoints
JULY 10, 2023
Apple co-founder Steve Jobs once said , “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.” The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Salsify
JULY 6, 2023
Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday slumber — but the post-holiday blues are real — and so are post-holiday returns.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
Wiser
JULY 31, 2023
In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. This is where planogram compliance comes into play. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Its main aim is to maximize sales and minimize wasted space.
ESW
JULY 6, 2023
Another Amazon Prime Day is just around the corner and peak holiday sales season is not far away. So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
JULY 5, 2023
The retailer defaulted on its bankruptcy loan terms and will have to close all of its stores if it doesn't secure a buyer by the end of this week.
Retail TouchPoints
JULY 5, 2023
While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out of their names, Overstock CEO Jonathan Johnson has far more concrete plans for the company’s acquisition of Bed Bath & Beyond’s intellectual assets. The most eye-catching part of the plan — rebranding Overstock’s own website as Bed Bath & Beyond — is at the center of the strategy: a way to marry the best aspects of each company.
Salsify
JULY 27, 2023
Here are five out-of-the-box marketing ideas employed by Barbie that brands can emulate in their brand marketing strategies.
Forrester eCommerce
JULY 12, 2023
KPMG has made the most explicit statement yet on how it expects generative AI (genAI) to improve its business. It joins Deloitte, EY, and PwC in stating its intent of over $1 billion investments in AI.
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