Retail TouchPoints
JULY 21, 2023
Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end.
Forrester eCommerce
JULY 16, 2023
The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.
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RetailDive
JULY 7, 2023
The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.
Retail TouchPoints
JULY 6, 2023
Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Store Growers
JULY 22, 2023
Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?
Digital Doughnut
JULY 26, 2023
Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to make an informed decision that aligns with your business goals and user experience requirements.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Wiser
JULY 18, 2023
The Fourth of July is a time for celebration in the U.S., and this year was no different. People around the country enjoyed barbecues, fireworks shows, parades, and more as they celebrated America’s Independence Day. But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends.
Salsify
JULY 18, 2023
Consumers are no longer limited to buying from shops in their local vicinity. Global ecommerce has made it possible for them to buy almost anything from anywhere, presenting an exciting opportunity for brands all over the world.
Retail TouchPoints
JULY 3, 2023
Rhode Island-based jeweler Alex and Ani reportedly closed 20 stores and vacated its headquarters in East Greenwich, according to The Providence Journal and other media outlets. The retailer “has implemented a work-from-anywhere model that allows Alex and Ani to hire talent all across the country,” according to CEO Scott Burger, and will explore “future alternatives for office space.” “Alex and Ani has been reimagining various aspects of our company over the past few years,” said Burg
Sailthru
JULY 7, 2023
The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
MakeWebBetter
JULY 10, 2023
Achieve round-the-clock productivity without any constraint at selling. Bring in the best payment automation solution and attain enhanced visibility and better financial management. How do you plan to achieve all that? For this, streamlining customer payments with universally preferred payment methods and gateways couldn’t be enough. So? I find the [.
Forrester eCommerce
JULY 31, 2023
In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.
Wiser
JULY 25, 2023
Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.
Salsify
JULY 13, 2023
Typical ecommerce models rely on point-in-time revenue. Brands engage visitors, visitors consider products, and products are purchased by new customers. Once initial sales are complete, brands must find ways to keep buyers coming back if they want revenue to remain consistent.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
JULY 7, 2023
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking the second-biggest private sector company investment in the state, according to Ohio Governor Mike DeWine. The news comes as Amazon’s Web Services (AWS) division looks to grow its reach in the cloud-computing space, demand for which is expected to grow exponentially with advancements in AI and machine learning.
RetailDive
JULY 5, 2023
The retailer defaulted on its bankruptcy loan terms and will have to close all of its stores if it doesn't secure a buyer by the end of this week.
Digital Doughnut
JULY 5, 2023
In today's highly competitive digital marketing landscape, staying ahead of the curve is essential for businesses aiming to connect with their target audience effectively. The rise of artificial intelligence (AI) and its integration into marketing strategies has revolutionized the industry.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
JULY 7, 2023
While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring.
Salsify
JULY 6, 2023
Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday slumber — but the post-holiday blues are real — and so are post-holiday returns.
Retail TouchPoints
JULY 11, 2023
Inditex , parent company of brands including Zara and Massimo Dutti , will use supply chain transformation, support for biodiversity and circularity initiatives such as Zara Pre-Owned to cut emissions along its value chain in half by 2030 , putting it on the path to reaching zero net emissions by 2040. The apparel giant also will transition to exclusively using textile materials that deliver lower environmental impacts by the end of this decade.
RetailDive
JULY 10, 2023
The direct-to-consumer brand flourished — and expanded — during the pandemic. But for the last year, it's been losing $135,000 a month on stores.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Digital Doughnut
JULY 10, 2023
Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal. Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.
Forrester eCommerce
JULY 16, 2023
There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.
365 Retail
JULY 14, 2023
Recycling technology company Polytag , Ocado Retail and recycling app Bower are testing the viability of Digital Deposit Return Schemes (DDRS) through a world-first recycling reward initiative. For the first time, Ocado customers will receive a 20p monetary reward for scanning and recycling their packaging using their smartphones, representing a significant transformation in the approach towards recycling, while offering unmatched convenience.
Salsify
JULY 27, 2023
Here are five out-of-the-box marketing ideas employed by Barbie that brands can emulate in their brand marketing strategies.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
JULY 3, 2023
The Federal Trade Commission (FTC) has proposed a new rule to crack down on fake online reviews, which the agency noted are likely to become more prevalent with the rise of generative AI. If passed, the new rule would ban the use of fake reviews in online listings as well as the suppression of negative reviews and paying for positive reviews. The formal rule proposal follows a series of case-by-case enforcement actions taken by the FTC, including a settlement with Fashion Nova for $4.2 million f
RetailDive
JULY 10, 2023
The half-century-old off-pricer, which exited a Chapter 11 process just two years before filing again this year, had already moved to liquidate.
Digital Doughnut
JULY 24, 2023
While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their data-led decisions, made possible by the latest technology, are driving up ROI to levels other channels can only dream of.
Forrester eCommerce
JULY 24, 2023
Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
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