Retail TouchPoints
JULY 21, 2023
Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end.
ESW
JULY 12, 2023
Soliciting ecommerce customer reviews have become a ubiquitous part of the post-purchase experience. And for good reason because reviews are a shoppers’ go-to source of product information. In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Recent research shows that 95% of consumers consult customer reviews before making a purchase , and 30% of customers research reviews for every purchase they make.
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Digital Doughnut
JULY 31, 2023
You might not be using affiliate marketing as an integrated, full-funnel channel, but there’s a good chance your customers already are. That’s one of the key messages from new research published by specialist affiliate marketing agency Gen3 Marketing, in conjunction with London Research.
Forrester eCommerce
JULY 16, 2023
The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.
Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.
RetailDive
JULY 7, 2023
The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.
Retail TouchPoints
JULY 6, 2023
Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Digital Doughnut
JULY 26, 2023
Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to make an informed decision that aligns with your business goals and user experience requirements.
Forrester eCommerce
JULY 12, 2023
Despite the risks, over half of US online adults who have used generative AI said they are “fine” with using ChatGPT to analyze data from their company, while 45% have no issues with prompting ChatGPT using their personal information.
CPC Strategy
JULY 31, 2023
Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores.
My Wife Quit Her Job
JULY 15, 2023
Each year, thousands of new businesses are launched in the U.S. Unfortunately, not all businesses are able to make a profit, and many don't survive. To help you come up with a winning business idea, here is a list of 24 of the most profitable businesses you can start this year. Learn more. The post 24 Most Profitable Businesses To Start In 2023 appeared first on MyWifeQuitHerJob.com.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sailthru
JULY 7, 2023
The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.
Algopix
JULY 26, 2023
In today’s digital age, a strong online presence is crucial for any business looking to thrive in the competitive eCommerce landscape. To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. In this article, we will explore some of the best options available in the market. These solutions cater to various needs, such as user-friendly interfaces, scalability, security, and customization capabilities.
ESW
JULY 10, 2023
A DTC ecommerce channel is one of the fastest and most efficient ways for brands and retailers to break into new markets. But to be successful in any market, merchants must ensure every step of the shopper’s journey is maintained at the highest possible standard. From storefront browsing to ecommerce returns, brands have the opportunity to fine tune outbound and reverse logistics to create an experience that delights the customer.
Forrester eCommerce
JULY 31, 2023
In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Wiser
JULY 18, 2023
The Fourth of July is a time for celebration in the U.S., and this year was no different. People around the country enjoyed barbecues, fireworks shows, parades, and more as they celebrated America’s Independence Day. But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends.
My Wife Quit Her Job
JULY 3, 2023
Today, I have my buddy Chad Rubin back on the show. Last time we heard from him, he was running a $20M company selling vacuum filters over at Crucial Vacuum. But over the years, the increased Amazon competition caused his shop to become far less profitable. In this episode, we discuss the state of Crucial Vacuum today, the overall Amazon landscape and how he’s been able to turn his company around.
FastSpring
JULY 5, 2023
New Subscription Plan Change History API Now Available to Businesses That Use FastSpring SaaS continues to grow at a rapid clip, and more than ever, we’re used to using subscriptions for a variety of services. We’re also aware of the need to understand what we’ve historically paid for our subscriptions and the changes we’ve made to those subscriptions over time.
Algopix
JULY 10, 2023
In the rapidly evolving world of eCommerce, staying competitive is crucial for online sellers. One effective strategy to gain a competitive edge is dynamic pricing, which involves adjusting prices in real-time based on market conditions and competitors’ pricing. To streamline this process, eCommerce businesses turn to repricing tools. In this article, we will explore the best 20 repricing tools available, their key features, and how they can benefit businesses in the eCommerce landscape.
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Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break
ESW
JULY 6, 2023
Another Amazon Prime Day is just around the corner and peak holiday sales season is not far away. So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least.
Forrester eCommerce
JULY 16, 2023
There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.
Retail TouchPoints
JULY 3, 2023
Rhode Island-based jeweler Alex and Ani reportedly closed 20 stores and vacated its headquarters in East Greenwich, according to The Providence Journal and other media outlets. The retailer “has implemented a work-from-anywhere model that allows Alex and Ani to hire talent all across the country,” according to CEO Scott Burger, and will explore “future alternatives for office space.” “Alex and Ani has been reimagining various aspects of our company over the past few years,” said Burg
RetailDive
JULY 10, 2023
The half-century-old off-pricer, which exited a Chapter 11 process just two years before filing again this year, had already moved to liquidate.
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Digital Doughnut
JULY 5, 2023
In today's highly competitive digital marketing landscape, staying ahead of the curve is essential for businesses aiming to connect with their target audience effectively. The rise of artificial intelligence (AI) and its integration into marketing strategies has revolutionized the industry.
Algopix
JULY 24, 2023
In the dynamic world of eCommerce, managing product information effectively is paramount to success. As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. This is where Product Information Management Systems (PIM) come into play. In this comprehensive article, we will explore the ins and outs of PIM and its impact on eCommerce businesses.
CPC Strategy
JULY 7, 2023
While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
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We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.
Retail TouchPoints
JULY 11, 2023
Inditex , parent company of brands including Zara and Massimo Dutti , will use supply chain transformation, support for biodiversity and circularity initiatives such as Zara Pre-Owned to cut emissions along its value chain in half by 2030 , putting it on the path to reaching zero net emissions by 2040. The apparel giant also will transition to exclusively using textile materials that deliver lower environmental impacts by the end of this decade.
RetailDive
JULY 5, 2023
The retailer defaulted on its bankruptcy loan terms and will have to close all of its stores if it doesn't secure a buyer by the end of this week.
Digital Doughnut
JULY 10, 2023
Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal. Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.
RETAIL MANAGEMENT SOFTWARE
JULY 17, 2023
In the ever-changing retail landscape, success depends on delivering products efficiently, meeting customer demands, and staying ahead of the competition. The key to achieving these goals lies in streamlining the supply chain for optimum efficiency. To unlock this potential, more and more retailers are turning to Business Intelligence (BI) solutions.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
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