July, 2023

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3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As people go back to stores, they get to flex that shopping muscle again, but most of ecommerce is just a means to an end.

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Ecommerce Customer Reviews: Why They’re Important and How to Design Them

ESW

Soliciting ecommerce customer reviews have become a ubiquitous part of the post-purchase experience. And for good reason because reviews are a shoppers’ go-to source of product information. In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Recent research shows that 95% of consumers consult customer reviews before making a purchase , and 30% of customers research reviews for every purchase they make.

eCommerce 146
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Generative AI Will Supercharge The Green Market Revolution

Forrester eCommerce

The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.

Marketing 370
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Amazon to offer custom deal feeds for Prime Day

RetailDive

The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.

eCommerce 128
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Retail TouchPoints

Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.

Banking 334
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Google Discovery ads: Everything You Need to Know

Store Growers

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?

More Trending

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Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2023

CPC Strategy

Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores.

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473: The Great Amazon Shake-Up Of 2023: What It Means For The Future Of Online Selling With Chad Rubin

My Wife Quit Her Job

Today, I have my buddy Chad Rubin back on the show. Last time we heard from him, he was running a $20M company selling vacuum filters over at Crucial Vacuum. But over the years, the increased Amazon competition caused his shop to become far less profitable. In this episode, we discuss the state of Crucial Vacuum today, the overall Amazon landscape and how he’s been able to turn his company around.

Books 269
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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

The Fourth of July is a time for celebration in the U.S., and this year was no different. People around the country enjoyed barbecues, fireworks shows, parades, and more as they celebrated America’s Independence Day. But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends.

Consumer 148
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Reports: Alex and Ani Shutters 20 Stores and Rhode Island Headquarters

Retail TouchPoints

Rhode Island-based jeweler Alex and Ani reportedly closed 20 stores and vacated its headquarters in East Greenwich, according to The Providence Journal and other media outlets. The retailer “has implemented a work-from-anywhere model that allows Alex and Ani to hire talent all across the country,” according to CEO Scott Burger, and will explore “future alternatives for office space.” “Alex and Ani has been reimagining various aspects of our company over the past few years,” said Burg

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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5 Rules for A/B Testing

Sailthru

The ease and impact of A/B testing make it one of the most time-tested tools for digital marketers. Sailthru by Marigold has always been a big believer in test-and-learn strategies because of their value to make informed decisions that are rooted in data. Approximately 59% of companies perform email A/B tests for good reason. In the short term testing can improve open and click rates.

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What Type Of Intent Data Provider Is Best For Your B2B Business?

Forrester eCommerce

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370
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Revolutionizing Payment Automation Solutions With CRM Integration

MakeWebBetter

Achieve round-the-clock productivity without any constraint at selling. Bring in the best payment automation solution and attain enhanced visibility and better financial management. How do you plan to achieve all that? For this, streamlining customer payments with universally preferred payment methods and gateways couldn’t be enough. So? I find the [.

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24 Most Profitable Businesses To Start In 2023

My Wife Quit Her Job

Each year, thousands of new businesses are launched in the U.S. Unfortunately, not all businesses are able to make a profit, and many don't survive. To help you come up with a winning business idea, here is a list of 24 of the most profitable businesses you can start this year. Learn more. The post 24 Most Profitable Businesses To Start In 2023 appeared first on MyWifeQuitHerJob.com.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.

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Zara Parent Inditex Aims to Cut Value Chain Emissions 50% by 2030

Retail TouchPoints

Inditex , parent company of brands including Zara and Massimo Dutti , will use supply chain transformation, support for biodiversity and circularity initiatives such as Zara Pre-Owned to cut emissions along its value chain in half by 2030 , putting it on the path to reaching zero net emissions by 2040. The apparel giant also will transition to exclusively using textile materials that deliver lower environmental impacts by the end of this decade.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Another Amazon Prime Day is just around the corner and peak holiday sales season is not far away. So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least.

eCommerce 139
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Harness The Power Of AI For Good

Forrester eCommerce

There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Tuesday Morning moves to convert its bankruptcy to Chapter 7

RetailDive

The half-century-old off-pricer, which exited a Chapter 11 process just two years before filing again this year, had already moved to liquidate.

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Amazon Seller Repay: A Guide To Amazon Seller Repayment Charges

My Wife Quit Her Job

If you want to own a profitable Amazon store, you need to be aware of the various fees that Amazon charges. In this article, I explain how the Amazon Seller Repayment fee works, including when Amazon charges it and how you can avoid it. The post Amazon Seller Repay: A Guide To Amazon Seller Repayment Charges appeared first on MyWifeQuitHerJob.com.

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How to Effectively Monitor Planogram Compliance

Wiser

In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. This is where planogram compliance comes into play. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Its main aim is to maximize sales and minimize wasted space.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Apple co-founder Steve Jobs once said , “People don’t know what they want until you show it to them. Our job is to figure out what they want before they do.” The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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What is Meta Threads? A Quick-Start Guide for Advertisers

CPC Strategy

While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring.

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One Destination, Many Paths: The Content Engagement Solutions Landscape

Forrester eCommerce

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369
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Christmas Tree Shops plans to liquidate if it can’t find a buyer

RetailDive

The retailer defaulted on its bankruptcy loan terms and will have to close all of its stores if it doesn't secure a buyer by the end of this week.

Retail 123
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477: Million Dollar Business Ideas Free For The Taking Part 2 With Nick Loper

My Wife Quit Her Job

Today I’m thrilled to have Nick Loper back on the show for the third time. Nick is the host of the popular podcast, Side Hustle Nation, where he breaks down different ways to make money on the side. The last time I had Nick on the podcast was back in episode 429, where we gave out a bunch of million-dollar business ideas. This episode was so popular that I decided to do another round with Nick.

eCommerce 250
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Ocado Trial World-first Recycling Reward Initiative

365 Retail

Recycling technology company Polytag , Ocado Retail and recycling app Bower are testing the viability of Digital Deposit Return Schemes (DDRS) through a world-first recycling reward initiative. For the first time, Ocado customers will receive a 20p monetary reward for scanning and recycling their packaging using their smartphones, representing a significant transformation in the approach towards recycling, while offering unmatched convenience.

Vend 98
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What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

Retail TouchPoints

While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out of their names, Overstock CEO Jonathan Johnson has far more concrete plans for the company’s acquisition of Bed Bath & Beyond’s intellectual assets. The most eye-catching part of the plan — rebranding Overstock’s own website as Bed Bath & Beyond — is at the center of the strategy: a way to marry the best aspects of each company.

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Revolutionizing Retail Recruitment: How AI and Automation Are Streamlining Hiring Processes

RIS News

Businesses have always struggled to keep up with the competition in the retail sector by attracting and retaining top talent. However, conventional methods of recruitment can be inefficient, costly, and time-consuming.

Retail 94
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KPMG Bets Big On Generative AI-Fueled Productivity

Forrester eCommerce

KPMG has made the most explicit statement yet on how it expects generative AI (genAI) to improve its business. It joins Deloitte, EY, and PwC in stating its intent of over $1 billion investments in AI.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.