Store Growers
AUGUST 2, 2023
Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.
Salsify
AUGUST 17, 2023
Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.
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Wiser
AUGUST 14, 2023
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.
CPC Strategy
AUGUST 17, 2023
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Retail TouchPoints
AUGUST 30, 2023
Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a single brand. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty.
iVend
AUGUST 13, 2023
Retail is one of the most highly competitive sectors in the business world* – it’s a tough environment, with constant industry changes. Retail trends show that every year increasing numbers of retailers shut their doors for the last time**, impacting hundreds of stores and thousands of employees. Success in retail certainly doesn’t come easy. Retailers to succeed iVend has helped thousands of retailers to succeed Learn more about our smart retail technology platform.
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Salsify
AUGUST 31, 2023
If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it. Online, that number might go even higher — where one bad review can reach hundreds of potential buyers.
Wiser
AUGUST 30, 2023
Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Building strong brand equity requires thoughtful planning and strategic execution.
FastSpring
AUGUST 2, 2023
When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in
Retail TouchPoints
AUGUST 31, 2023
As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
SheerID
AUGUST 8, 2023
More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID
Forrester eCommerce
AUGUST 28, 2023
Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.
Salsify
AUGUST 29, 2023
Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand insight into how to optimize online shopping experiences.
Wiser
AUGUST 28, 2023
A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
RetailDive
AUGUST 31, 2023
The struggling department store will upgrade its tech, stores and customer experience, but is unlikely to follow rival Macy’s in leaving the mall.
Retail TouchPoints
AUGUST 31, 2023
Amazon is bringing ‘Buy with Prime’ capabilities to Shopify merchants via a new app integration. Buy with Prime was designed to give Prime members fast, free delivery and easy returns through Amazon’s fulfillment network and ultimately help brands increase shopper conversion by about 25%. Now, the new app is empowering Shopify merchants to offer this seamless payment experience to their customers.
365 Retail
AUGUST 29, 2023
The Perfume Shop recently inaugurated its updated, experience-centric store at Festival Place in Basingstoke on August 25, 2023. This distinguished retailer, which celebrated its 30th anniversary in the previous year, continues to showcase a broad selection of the latest perfume launches, celebrity-endorsed fragrances, and iconic designer scents. Customers can also benefit from the expertise of a specialized in-store team offering professional advice.
Forrester eCommerce
AUGUST 28, 2023
Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Salsify
AUGUST 10, 2023
How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as you reasonably can? And that the money you’re spending on your business is giving you a good return?
Wiser
AUGUST 21, 2023
No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can aid in successfully showcasing your innovation to the world, creating a buzz, and ultimately increasing your revenue.
RetailDive
AUGUST 30, 2023
The company, which was acquired by private equity firm The Stephens Group in 2014, is closing despite a recent $20 million investment by the firm.
Retail TouchPoints
AUGUST 30, 2023
In a first-ever partnership between two retail icons, Macy’s will carry an exclusive collection of sleepwear, underwear and intimates for men and women from Gap. The assortment, which will feature exclusive designs and colorways priced from $12.50 to $79.95 online, will be available online, on the Macy’s mobile app and at select stores nationwide. “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across th
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RIS News
AUGUST 30, 2023
Before every child has walked through the doors for their first day of school, the unofficial end of summer has been ushered in by all things pumpkin.
Forrester eCommerce
AUGUST 29, 2023
Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.
Salsify
AUGUST 1, 2023
Phygital: it might not be commonplace in your vocabulary — yet. It might even be one of those “future of now” phrases that somehow conjures up scenes from the future of yesterday, like the satisfying smack of hanging up on a Motorola Razr flip phone or the dancing silhouettes on iPod commercials.
365 Retail
AUGUST 25, 2023
Performance marketing specialist, Summit , recently extended its current partnership with leading national retailer, Ann Summers. Having already excelled with Ann Summers paid social and SEO, working with the retailer for two and a half years to navigate Safe Search and grow the brands SEO visibility, the Hull based agency has extended their current partnership and will now also be supporting Ann Summers with its paid search, too.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
AUGUST 30, 2023
In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store.
Retail TouchPoints
AUGUST 31, 2023
Customers can now easily sort and shop by Climate Neutral certified products thanks to a new feature on REI.com. A snapshot of the new filtering capabilities. Photo credit: REI.com To be considered Climate Neutral Certified, brands have measured, reduced and compensated for all emissions generated from making and delivering their products. REI itself has been Climate Neutral certified for three years, and will use the new filtering functionality to “bring more transparency to the shopping
RIS News
AUGUST 28, 2023
Nordstrom announced plans to build on their supply chain optimization initiatives, including boosting radio-frequency identification (RFID) initiatives while continuing to enhance inventory productivity and returns processing.
Forrester eCommerce
AUGUST 28, 2023
“I saw the angel in the marble and carved until I set him free.” There is no proof that Michelangelo said this, but it is a beautiful metaphor apropos to building conversational AI (chatbots and voice self-service) applications with generative AI and large language models (LLMs).
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