August, 2023

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The Death Spiral of Discounting

Smile.io

Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. The realm of personalization is evolving at a rapid pace, empowering brands to deliver tailored experiences that drive engagement and boost conversions.

eCommerce 129
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Brand Lists In Google Ads: What Are They And How To Use Them

Store Growers

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.

Article 171
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Elevating Ecommerce User Experience (UX) for Brands and More | Salsify

Salsify

Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.

eCommerce 148
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Price Positioning: What It Is and How It Affects Customer Behavior

Wiser

Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.

Customer 148
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What Is OTT Advertising: A Breakdown of Over-the-Top Ads

CPC Strategy

Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!

Consumer 117

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Ten competitive strategies of successful retailers

iVend

Retail is one of the most highly competitive sectors in the business world* – it’s a tough environment, with constant industry changes. Retail trends show that every year increasing numbers of retailers shut their doors for the last time**, impacting hundreds of stores and thousands of employees. Success in retail certainly doesn’t come easy. Retailers to succeed iVend has helped thousands of retailers to succeed Learn more about our smart retail technology platform.

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Leveraging Competitive Analytics to Boost Sales for eCommerce Brands

Digital Doughnut

The eCommerce landscape is getting fiercely competitive and evolving rapidly with immense potential. It has become imperative for brands to stay on top of their eCommerce game with effective strategies, and keep a close eye on every move of the competition. That is where brands need to leverage competitive intelligence and analysis to give them that edge over the competition.

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The Top Five Priorities For A New Revenue Enablement Leader

Forrester eCommerce

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

Customer 397
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Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Groove

Starting with the Basics: What is a CDP? To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. While the term can encompass quite a lot, it's crucial to recognize that it holds various meanings across different industries and professionals. Klaviyo defines a CDP as: "A system that collects, unifies, and stores data from multiple sources at scale and makes it available for manipulation and distribution to systems of insight (such as CRM and analytics sys

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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486: Easy 5 Step Guide To Starting A Dropshipping Business (The Legitimate Way) – Family First Friday

My Wife Quit Her Job

In this Family First Friday Episode, I show you the right way to start a dropshipping online store step by step. I’ll unpack the essentials of dropshipping, help you identify a profitable niche, and guide you to select reliable suppliers. You’ll also learn how to set up a compelling online store and make your first sales. What You’ll Learn How Dropshipping Works The Easiest Way To Find A Legit Dropship Supplier Types Of Dropshipping Businesses That You Should Avoid At All Costs

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Madewell Brings New Denim Atelier Concept to Updated NYC Flagship

Retail TouchPoints

Madewell has officially opened the doors to its redesigned flagship on 5th Avenue in New York City. The store is the denim brand’s largest, measuring in at 9,000 square feet, and features a new Denim Atelier space designed to offer “a new approach to the traditional fitting room.” The flagship is the latest Madewell store designed to “foster creativity” within a traditional retail space.

Books 244
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The Beginners Guide to Google Ads

Store Growers

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. But after a while, you realize that Google is charging you for each click, but you’re not seeing any returns. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Building strong brand equity requires thoughtful planning and strategic execution.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Pricing Optimization Solutions Are Becoming the Key to Revenue Maximization

Forrester eCommerce

Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.

Retail 383
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How To Drive Growth With CRM in Ecommerce | Salsify

Salsify

If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it. Online, that number might go even higher — where one bad review can reach hundreds of potential buyers.

eCommerce 147
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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in

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Macy’s to Sell Gap Sleepwear and Intimates; Academy Adds L.L.Bean Merchandise

Retail TouchPoints

In a first-ever partnership between two retail icons, Macy’s will carry an exclusive collection of sleepwear, underwear and intimates for men and women from Gap. The assortment, which will feature exclusive designs and colorways priced from $12.50 to $79.95 online, will be available online, on the Macy’s mobile app and at select stores nationwide. “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across th

Outdoor 242
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation.

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How to Build a Better Retail Assortment Strategy

Wiser

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience.

Retail 146
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The State Of Data Security, 2023

Forrester eCommerce

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

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An Anonymous Take on the Ecommerce Food and Beverage Shopping Experience | Salsify

Salsify

Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand insight into how to optimize online shopping experiences.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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SMS marketing vs. Email marketing – which is better?

Omnisend

Reading Time: 8 minutes Many marketers believe that email, with its huge vast user base, works better than SMS for reaching people. But that might not be entirely true. When we look closely at SMS marketing vs email marketing, the choice is not as simple as many think. Both channels have their specific advantages and use cases. Smart marketers know it’s not about choosing one over the other.

Marketing 140
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How AI Can Help You Create Human-Centric Retail Experiences

Retail TouchPoints

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to many customer experience technologies we now take for granted. Chatbots, Interactive Voice Response (IVR) and intent analysis can be used to collect information, accelerate responses, automate self-service options and augment an agent’s capabilities, while still other AI models have been in use to recognize trends and patterns in data that would be too massiv

Retail 239
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More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID

SheerID

More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID

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10 Ways to Promote Your Next New Product

Wiser

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can aid in successfully showcasing your innovation to the world, creating a buzz, and ultimately increasing your revenue.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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A Deep Dive Into The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023

Forrester eCommerce

Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.

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Essential Ecommerce Metrics for Growth | Salsify

Salsify

How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as you reasonably can? And that the money you’re spending on your business is giving you a good return?

eCommerce 147
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J.C. Penney announces $1B turnaround plan

RetailDive

The struggling department store will upgrade its tech, stores and customer experience, but is unlikely to follow rival Macy’s in leaving the mall.

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Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

Retail TouchPoints

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

Consumer 238
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.