March, 2023

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester eCommerce

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Games 370
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BigCommerce Review 2023: The Complete Guide

Ecommerce Platforms

In this’s BigCommerce review, I’ll be looking at one of the most popular ecommerce store builders on the market today. BigCommerce is a scalable and convenient tool, with a host of built-in features designed to help business owners thrive online. In my opinion, BigCommerce is a robust, flexible, and easy-to-use platform, capable of scaling to suit a range of business types.

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Refreshing Real-Time Data in Tableau: Adding a Dashboard Button for Dynamic Data Updates

Canonicalized

Learn how to refresh real-time data in Tableau and add a custom dashboard button for dynamic updates in this post. Discover the benefits of refreshing data, how Tableau's caching mechanism works, and how to create a mock chart button and add actions to the dashboard to update the data on demand. Improving the accuracy of your data, increasing efficiency, and enhancing the user experience are just a few of the advantages that come with refreshing your data in real-time.

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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. “The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton bra

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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How Wiser’s Price Intelligence Compares to Pricing Web Scrapers

Wiser

Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.

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6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

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Ecommerce Growth: How To Build a Revenue Growth Strategy | Salsify

Salsify

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?

eCommerce 148
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How MapTiler Doubled The Number of Countries They Sell In Using Strategic Partnerships

FastSpring

From 2015 to 2020, MapTiler doubled the number of countries where it has customers. The Swiss-based SaaS company now helps governments, enterprises, and SMBs in over 120 countries by providing maps API for web and mobile developers. I chatted with Tom Armitage, MapTiler’s Senior Technical Writer, about how MapTiler uses strategic partnerships to grow its global customer base. 1.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

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Velocity Pricing: What It Is & When to Use It

Wiser

It’s no secret that there is an abundance of different pricing strategies to choose from. It’s a big decision, and the health and success of your business rely on you making the right choice. One popular pricing strategy that you can choose is velocity pricing. What Is Velocity Pricing? Velocity pricing uses a product’s “sales velocity,” or the speed at which a product sells, when determining prices.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Electronics email marketing: Real-life examples and best practices

Omnisend

Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.

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AI In Collaboration Tools Is A Tech Problem In Need Of A Human Solution

Forrester eCommerce

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

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Here's Why Customers Want Store Brand Products | Salsify

Salsify

Store brands, otherwise known as private labels , are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good reason to consider cheaper alternatives.

Customer 147
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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. What if, instead of spending so much time making your payment stack work for you, your developers could focus on your product? This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solu

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Instacart Health Launches Tools to Scale ‘Food as Medicine’ Programs

Retail TouchPoints

Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a medically restricted diet. “We know that access to nutritious foods can deliver healthier outcomes, but a number of challenges have prevented healthcare providers from effectively adopting food as medicine programs at scale,” said Sar

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Buy Now, Pay Later: What Is It & How Does It Work

Wiser

Picture this: a shopper is doing some browsing online and adds something a little pricey to their cart. It’s an item that they’d really like to have, but it’s not quite a necessity. They get this close to completing their purchase, but there’s something stopping them—it’s just too big of an expense right now. This back and forth continues until maybe eventually they buy it, or maybe it ends with every online retailer’s biggest fear— they abandon their cart.

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Your Thorough Guide to Shopline eCommerce Development!

MakeWebBetter

Create your own Shopline store without any coding knowledge. Employ an easy-to-use interface to create, customize, manage, and perform daily operations of an eCommerce business. Limitations are none — social commerce, SEO, website design, page & menu editor, marketing & analytics, order & inventory, and whatnot. Shopline offers painless online store creation and helps you [.

eCommerce 146
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Sales Content Solutions: A Lid for Every Pot

Forrester eCommerce

The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022 revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern SCS are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage.

Marketing 370
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Understanding and Implementing an Omnichannel Ecosystem | Salsify

Salsify

Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is omnichannel — and creating an omnichannel ecosystem is now critical to driving product and retail brand success.

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How to Build a Better B2B Social Media Marketing Strategy in 2023

Digital Doughnut

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

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How Virtual Planogram Creation is Giving Purina Insights for a Metaverse Commerce Revolution

Retail TouchPoints

While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend. Purina is taking advantage of these possibilities, using the technology to connect with its retail partners to design planograms remotely, which can save time and boost sustainability with accurate shelf simulations.

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11 digitally native retailers at risk of bankruptcy

RetailDive

These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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9 Steps to Set up Your HubSpot CRM for Nonprofits

MakeWebBetter

Setting up HubSpot CRM is quite challenging. Especially for nonprofits as they operate differently. Unlike usual businesses, they use different pipelines, their reports vary, their products aren’t the same and their workflows are poles apart. Thus, it is important to have a set up manual so you can get started [.] The post 9 Steps to Set up Your HubSpot CRM for Nonprofits appeared first on MakeWebBetter.

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Introducing The Forrester Model To Defend Against Nation-State Threats

Forrester eCommerce

Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industries must recognize and prepare for more brazen and frequent nation-state cyberattacks.

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What Is Social Commerce? Salsify

Salsify

After a long day of work, you’re scrolling through your Instagram feed when you spot the cocktail napkins you’ve been on the hunt for, posted by your favorite home goods shop.

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Digital Marketing Career Guide: Tips and Strategies for Success

Digital Doughnut

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.

Marketing 128
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for enterprise retailers — world-class sear

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The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

Retail 127
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Foot Locker to shutter 400 mall-based stores by 2026

RetailDive

As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.

Retail 145
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What’s wrong with your CMO Dashboard?

Forrester eCommerce

At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.

B2B 368
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.