March, 2023

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester eCommerce

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Games 370
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BigCommerce Review 2023: The Complete Guide

Ecommerce Platforms

In this’s BigCommerce review, I’ll be looking at one of the most popular ecommerce store builders on the market today. BigCommerce is a scalable and convenient tool, with a host of built-in features designed to help business owners thrive online. In my opinion, BigCommerce is a robust, flexible, and easy-to-use platform, capable of scaling to suit a range of business types.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

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How Wiser’s Price Intelligence Compares to Pricing Web Scrapers

Wiser

Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

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Ecommerce Growth: How To Build a Revenue Growth Strategy | Salsify

Salsify

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?

eCommerce 148

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How MapTiler Doubled The Number of Countries They Sell In Using Strategic Partnerships

FastSpring

From 2015 to 2020, MapTiler doubled the number of countries where it has customers. The Swiss-based SaaS company now helps governments, enterprises, and SMBs in over 120 countries by providing maps API for web and mobile developers. I chatted with Tom Armitage, MapTiler’s Senior Technical Writer, about how MapTiler uses strategic partnerships to grow its global customer base. 1.

Payments 148
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Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023

Retail TouchPoints

Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.

Customer 313
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Velocity Pricing: What It Is & When to Use It

Wiser

It’s no secret that there is an abundance of different pricing strategies to choose from. It’s a big decision, and the health and success of your business rely on you making the right choice. One popular pricing strategy that you can choose is velocity pricing. What Is Velocity Pricing? Velocity pricing uses a product’s “sales velocity,” or the speed at which a product sells, when determining prices.

Fashion 158
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Electronics email marketing: Real-life examples and best practices

Omnisend

Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Here's Why Customers Want Store Brand Products | Salsify

Salsify

Store brands, otherwise known as private labels , are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good reason to consider cheaper alternatives.

Customer 147
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AI In Collaboration Tools Is A Tech Problem In Need Of A Human Solution

Forrester eCommerce

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Customer 370
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11 digitally native retailers at risk of bankruptcy

RetailDive

These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.

Retail 132
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. “The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton bra

SEO 321
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Buy Now, Pay Later: What Is It & How Does It Work

Wiser

Picture this: a shopper is doing some browsing online and adds something a little pricey to their cart. It’s an item that they’d really like to have, but it’s not quite a necessity. They get this close to completing their purchase, but there’s something stopping them—it’s just too big of an expense right now. This back and forth continues until maybe eventually they buy it, or maybe it ends with every online retailer’s biggest fear— they abandon their cart.

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The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

Retail 128
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Website Merchandising: What Is It and How Do I Manage It? | Salsify

Salsify

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Customer Obsession Pays Dividends

Forrester eCommerce

Customer obsession starts with deeply understanding your customers’ needs and flows through to aligning your business operations to serve them profitably.

Customer 369
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Foot Locker to shutter 400 mall-based stores by 2026

RetailDive

As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.

Retail 145
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Instacart Health Launches Tools to Scale ‘Food as Medicine’ Programs

Retail TouchPoints

Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a medically restricted diet. “We know that access to nutritious foods can deliver healthier outcomes, but a number of challenges have prevented healthcare providers from effectively adopting food as medicine programs at scale,” said Sar

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Americans tip less as more businesses request tips

RetailWire

Forty-eight percent of quick-service restaurants now offer customers the option of adding tips to orders. That’s up from 38 percent in 2020, according to Toast. The average tip today is 15.9 percent, down from 16.4 percent last year.

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Yodel to Open New Depot in Coventry, Signaling Continued Growth

365 Retail

Yodel, the UK independent parcel carrier, has announced plans to open a new depot in Longford, Coventry. The company’s sustained growth has led to the need for additional capacity, and the new facility, covering over 6.5 acres of land and at almost 135,000 sq. ft, could process and deliver up to 50,000 parcels per day at peak. This represents a 28% increase in output from the Leamington Spa depot, making it the largest within the Yodel property estate.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to use data to improve customer experience in retail

iVend

Ask any retailer and they’ll tell you that an enhanced customer experience is at the top of their ‘must do’ list. Improving customer experience is the key to winning new customers, keeping existing ones happy and bumping up revenue and profit. iVend Reporting & Analytics Data and customer experience go hand in hand. iVend helps retailers analyse data for an enhanced customer experience.

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How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors

Prisync

Dynamic pricing will dominate e-commerce sooner than many expect, and it'll be a big part of the future of the online shopping experience.

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Amazon closes, cancels more warehouses as cost-cutting persists

RetailDive

The e-commerce giant canceled, closed or delayed 99 facilities in its U.S. fulfillment network, according to a firm tracking the company. Amazon disputed its findings.

eCommerce 128
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Reports: Walmart Eliminating Hundreds of Jobs at Five Fulfillment Centers

Retail TouchPoints

Walmart is reportedly eliminating hundreds of jobs at five ecommerce fulfillment centers, according to Reuters and CNBC. Affected employees have been asked to find jobs at other Walmart locations within 90 days as the company makes cuts “to better prepare for the future needs of customers,” according to a company spokesperson. “This decision was not made lightly, and we’re working closely with affected associates to help them understand what career options may be available at other Walmart locat

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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DaaS vs SaaS: What’s the Difference?

Wiser

Desktop as a Service (DaaS) and Software as a Service (SaaS) have had a revolutionary effect on the way businesses are able to run. These are both cloud services that have significantly improved the functionality and capabilities of the modern workspace. Thanks to these services, the playing field between businesses has levelled off just a little further.

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Critizr changes name to Goodays

365 Retail

Critizr, the specialist in customer satisfaction and experience management for commerce, has announced that it is changing its name to Goodays. The new identity reflects its mission to bring the employees of a company together around a common objective: to satisfy customers. It also affirms international expansion ambitions, to grow market share across the company’s five bases in Spain, France, Japan, the Netherlands and the United Kingdom.

eCommerce 107
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Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

Social responsibility is a huge priority for consumers. According to Harvard Business , “87% of consumers are motivated to purchase from companies committed to making the world a better place.” Consumers vote with their wallets, deciding which businesses to support or not support, depending on a company’s beliefs and social mission.

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A Comprehensive HubSpot Guide for Subscription Based Business Model

MakeWebBetter

Day by day, customers are choosing comfort over anything. Gone are the days, when customers used to come to merchants. Nowadays, they don’t even have the time to order online. They avoid going through the hassle of making a purchase decision every single time they want something. Especially for the [.] The post A Comprehensive HubSpot Guide for Subscription Based Business Model appeared first on MakeWebBetter.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision