Forrester eCommerce
MARCH 28, 2023
Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.
Ecommerce Platforms
MARCH 2, 2023
In this’s BigCommerce review, I’ll be looking at one of the most popular ecommerce store builders on the market today. BigCommerce is a scalable and convenient tool, with a host of built-in features designed to help business owners thrive online. In my opinion, BigCommerce is a robust, flexible, and easy-to-use platform, capable of scaling to suit a range of business types.
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Canonicalized
MARCH 9, 2023
Learn how to refresh real-time data in Tableau and add a custom dashboard button for dynamic updates in this post. Discover the benefits of refreshing data, how Tableau's caching mechanism works, and how to create a mock chart button and add actions to the dashboard to update the data on demand. Improving the accuracy of your data, increasing efficiency, and enhancing the user experience are just a few of the advantages that come with refreshing your data in real-time.
Omnisend
MARCH 22, 2023
Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
FastSpring
MARCH 16, 2023
From 2015 to 2020, MapTiler doubled the number of countries where it has customers. The Swiss-based SaaS company now helps governments, enterprises, and SMBs in over 120 countries by providing maps API for web and mobile developers. I chatted with Tom Armitage, MapTiler’s Senior Technical Writer, about how MapTiler uses strategic partnerships to grow its global customer base. 1.
GetElastic
MARCH 9, 2023
The future of Direct-to-consumer (DTC) eCommerce has never been brighter, with new opportunities appearing every day. Also known as “B2C” or “Business to consumer,” a DTC eCommerce approach allows businesses to sell their products and services directly to their customers. DTC eCommerce is all about selling products directly to consumers without the use of middlemen and third parties.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Omniconvert
MARCH 8, 2023
Discover how to implement RFM metrics in your business to drive customer loyalty and profits, acquire better customers, and even prevent customer churn. The post From Data to Dollars: How RFM Metrics Can Drive Revenue Growth appeared first on Omniconvert Ecommerce Growth Blog.
RetailDive
MARCH 6, 2023
These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.
Omnisend
MARCH 20, 2023
Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.
FastSpring
MARCH 3, 2023
When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. What if, instead of spending so much time making your payment stack work for you, your developers could focus on your product? This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solu
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Digital Doughnut
MARCH 1, 2023
Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.
Forrester eCommerce
MARCH 21, 2023
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).
Retail TouchPoints
MARCH 31, 2023
When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.
RetailDive
MARCH 20, 2023
As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
RetailWire
MARCH 26, 2023
Forty-eight percent of quick-service restaurants now offer customers the option of adding tips to orders. That’s up from 38 percent in 2020, according to Toast. The average tip today is 15.9 percent, down from 16.4 percent last year.
RetailMinded
MARCH 30, 2023
Wouldn’t it be great to believe retail security was not an issue? That’s a day dream we’d all like to see come true, but we know that will never be the case, unfortunately. With a reported 550,000 retail theft incidences happening daily across the country, it’s critical to identify a security plan that suits your unique store, theft concerns, and more.
Digital Doughnut
MARCH 10, 2023
Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.
Forrester eCommerce
MARCH 19, 2023
At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Retail TouchPoints
MARCH 16, 2023
[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. “The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton bra
RetailDive
MARCH 27, 2023
The layoffs affect workers in the company’s New Jersey operations, including at its Harmon beauty unit, according to information filed with the state.
RetailWire
MARCH 9, 2023
Adidas’ profit and loss statement has been negatively affected by the company’s decision to end its business relationship with Ye, formerly known as Kanye West, after he made a series of antisemitic statements. The athletic wear manufacturer is trying to determine the right path to ridding itself of $1.3 billion Yeezy merchandise.
Smile.io
MARCH 1, 2023
Social responsibility is a huge priority for consumers. According to Harvard Business , “87% of consumers are motivated to purchase from companies committed to making the world a better place.” Consumers vote with their wallets, deciding which businesses to support or not support, depending on a company’s beliefs and social mission.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
Digital Doughnut
MARCH 9, 2023
Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.
Forrester eCommerce
MARCH 9, 2023
The Forrester Wave™: Sales Content Solutions (SCS), Q4 2022 revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern SCS are multifaceted, highly integrated keystones of the sales/marketing tech stack and are table stakes for most companies past the startup stage.
Retail TouchPoints
MARCH 27, 2023
Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a medically restricted diet. “We know that access to nutritious foods can deliver healthier outcomes, but a number of challenges have prevented healthcare providers from effectively adopting food as medicine programs at scale,” said Sar
RetailDive
MARCH 28, 2023
Despite high inflation and a price premium, shoppers continued to buy products marketed as sustainable, according to a report from Circana and the New York University Stern Center for Sustainable Business.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
RetailWire
MARCH 2, 2023
A federal administrative judge has ordered Starbucks to reopen closed stores and to reimburse back pay and pay damages to employees who lost jobs due to union organizing. Judge Michael A. Rosas wrote that Starbucks acted with “a general disregard for the employees’ fundamental rights” as guaranteed under federal labor law. Starbucks spokesman Andrew Trull said the company disagreed with the ruling and is considering “all options to obtain further legal review.
Prisync
MARCH 23, 2023
Dynamic pricing will dominate e-commerce sooner than many expect, and it'll be a big part of the future of the online shopping experience.
Digital Doughnut
MARCH 10, 2023
Seasonality is a vague and often misunderstood term in marketing. Many marketers think of it simply as the different seasons, and what will drive the best opportunity for sales in winter as opposed to summer, but seasonality is far more complex than the four quarters of the year.
Forrester eCommerce
MARCH 29, 2023
This morning I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago.
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Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth
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