March, 2023

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester eCommerce

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Games 370
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BigCommerce Review 2023: The Complete Guide

Ecommerce Platforms

In this’s BigCommerce review, I’ll be looking at one of the most popular ecommerce store builders on the market today. BigCommerce is a scalable and convenient tool, with a host of built-in features designed to help business owners thrive online. In my opinion, BigCommerce is a robust, flexible, and easy-to-use platform, capable of scaling to suit a range of business types.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

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How Wiser’s Price Intelligence Compares to Pricing Web Scrapers

Wiser

Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

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Ecommerce Growth: How To Build a Revenue Growth Strategy | Salsify

Salsify

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?

eCommerce 148

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11 digitally native retailers at risk of bankruptcy

RetailDive

These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.

Retail 132
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Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023

Retail TouchPoints

Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.

Customer 328
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Velocity Pricing: What It Is & When to Use It

Wiser

It’s no secret that there is an abundance of different pricing strategies to choose from. It’s a big decision, and the health and success of your business rely on you making the right choice. One popular pricing strategy that you can choose is velocity pricing. What Is Velocity Pricing? Velocity pricing uses a product’s “sales velocity,” or the speed at which a product sells, when determining prices.

Fashion 158
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Electronics email marketing: Real-life examples and best practices

Omnisend

Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Here's Why Customers Want Store Brand Products | Salsify

Salsify

Store brands, otherwise known as private labels , are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good reason to consider cheaper alternatives.

Customer 147
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AI In Collaboration Tools Is A Tech Problem In Need Of A Human Solution

Forrester eCommerce

Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).

Customer 370
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How to Build a Better B2B Social Media Marketing Strategy in 2023

Digital Doughnut

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. “The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton bra

SEO 321
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Buy Now, Pay Later: What Is It & How Does It Work

Wiser

Picture this: a shopper is doing some browsing online and adds something a little pricey to their cart. It’s an item that they’d really like to have, but it’s not quite a necessity. They get this close to completing their purchase, but there’s something stopping them—it’s just too big of an expense right now. This back and forth continues until maybe eventually they buy it, or maybe it ends with every online retailer’s biggest fear— they abandon their cart.

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The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

Retail 128
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Foot Locker to shutter 400 mall-based stores by 2026

RetailDive

As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.

Retail 145
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Customer Obsession Pays Dividends

Forrester eCommerce

Customer obsession starts with deeply understanding your customers’ needs and flows through to aligning your business operations to serve them profitably.

Customer 369
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Digital Marketing Career Guide: Tips and Strategies for Success

Digital Doughnut

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.

Marketing 128
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Rue21 Taps GNC Exec as its New CEO

Retail TouchPoints

Rue21 has named Josh Burris CEO and member of its board. Burris replaces Bill Brand, who announced his intention to step down this month. Burris joins the retailer from GNC , where he has served as CEO since February 2021 , leading a successful restructuring under new ownership. Burris brings more than 25 years’ experience leading consumer-focused retail brands, including Abercrombie & Fitch, Hollister, DKNY, Karl Lagerfeld Paris, Calvin Klein Performance, Wilsons Leather and GH Bass & C

Fashion 318
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Website Merchandising: What Is It and How Do I Manage It? | Salsify

Salsify

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Yodel to Open New Depot in Coventry, Signaling Continued Growth

365 Retail

Yodel, the UK independent parcel carrier, has announced plans to open a new depot in Longford, Coventry. The company’s sustained growth has led to the need for additional capacity, and the new facility, covering over 6.5 acres of land and at almost 135,000 sq. ft, could process and deliver up to 50,000 parcels per day at peak. This represents a 28% increase in output from the Leamington Spa depot, making it the largest within the Yodel property estate.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Amazon closes, cancels more warehouses as cost-cutting persists

RetailDive

The e-commerce giant canceled, closed or delayed 99 facilities in its U.S. fulfillment network, according to a firm tracking the company. Amazon disputed its findings.

eCommerce 126
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Americans tip less as more businesses request tips

RetailWire

Forty-eight percent of quick-service restaurants now offer customers the option of adding tips to orders. That’s up from 38 percent in 2020, according to Toast. The average tip today is 15.9 percent, down from 16.4 percent last year.

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11 Digital Marketing Trends That Need to Be Considered in 2023

Digital Doughnut

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.

Marketing 115
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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Retail TouchPoints

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis. “Visit Local will provide Half Price Books with

Books 317
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors

Prisync

Dynamic pricing will dominate e-commerce sooner than many expect, and it'll be a big part of the future of the online shopping experience.

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Critizr changes name to Goodays

365 Retail

Critizr, the specialist in customer satisfaction and experience management for commerce, has announced that it is changing its name to Goodays. The new identity reflects its mission to bring the employees of a company together around a common objective: to satisfy customers. It also affirms international expansion ambitions, to grow market share across the company’s five bases in Spain, France, Japan, the Netherlands and the United Kingdom.

eCommerce 107
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Bed Bath & Beyond plans another 1,300 layoffs

RetailDive

The layoffs affect workers in the company’s New Jersey operations, including at its Harmon beauty unit, according to information filed with the state.

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DaaS vs SaaS: What’s the Difference?

Wiser

Desktop as a Service (DaaS) and Software as a Service (SaaS) have had a revolutionary effect on the way businesses are able to run. These are both cloud services that have significantly improved the functionality and capabilities of the modern workspace. Thanks to these services, the playing field between businesses has levelled off just a little further.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.