Deconstructing The “Magic” of Data Science in Marketing
OCTOBER 30, 2019
Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes? What is the right approach to measuring accuracy and tracking outcomes?