October, 2019

A Strong Relationship With Customers: How to Build it with D2C

Prisync

If you’re launching your direct-to-consumer business, you need to think about how you plan on building stronger customer relationships with the people you hope to buy from you.

Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to… Ecommerce Marketing

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How To Calculate A Break-Even Point – Analysis, Definition and Formula

Ecommerce Platforms

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan.

9 Actionable SEO Tactics to Push Your Website to the Top

VTNS Solutions

Conduct Competitor Analysis. Competitor analysis has been going on since the dawn of business. Artists, businessmen and inventors have taken inspiration from one another for centuries. While to some this may seem like theft, you can’t stop looking at your competitor if you want to win.

SEO 62

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

B2B Ecommerce: Complete Guide for Retailers

SellBrite

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years.

B2B 68

More Trending

10 scariest things that can happen in mobile checkout

GetElastic

Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment.

Mobile 126

Selling on Online Marketplaces: Best Platforms for Selling Your Products

BigCommerce

If you really want to expand your ecommerce business, online marketplaces are a must. But to reach this level of… Omnichannel Strategies

Will Counterfeit Product Concerns Doom The Resale Market?

Retail TouchPoints

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom.

How To Become A Millionaire – 6 Ways I’ve Made Serious Money

My Wife Quit Her Job

If you are living paycheck to paycheck or saddled with debt, you probably think it’s impossible to become a millionaire unless you win the lottery or inherit a large sum of money. And it’s true. If you continue down your current path of spending all the money you earn or working at a dead end job, you’ll never ever become a millionaire.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Predictions 2020: AI Shakes Up Customer Service Workforce And Operations

Forrester eCommerce

AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more. age of the customer customer engagement customer service solutions prediction promoted

Why B2C Marketers Need to Own All Customer Data

Zaius

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite.

B2C 195

The Ultimate List of Free SEO Tools

Kissmetrics

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool.

SEO 275

Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Can we be frank for a minute? Too many B2B firms are falling behind the payment technology curve, putting their… B2B Ecommerce

B2B 255

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Four Must-Have Features For A POS Mobile Device Management Solution

Retail TouchPoints

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go.

POS 195

Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money?

Predictions 2020: B2B Marketers Pivot From Products To Experiences

Forrester eCommerce

Learn why experience will be the gift that keeps on giving for B2B marketing and sales. age of the customer B2B marketing prediction promoted

B2B 276

The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

Zaius

Ashes to ashes and dust to…diamonds? Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way — by turning cremated ashes into diamonds.

How Google’s Bert Update Will Affect Content Marketing

Kissmetrics

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries.

What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement

BigCommerce

At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification. However, unlike winning an Olympic gold medal in downhill… Product News

Why Personalization Doesn’t Work For Most People

Retail TouchPoints

By Lisa Kalscheur, Monetate. A huge percentage of marketers are personalizing their marketing today. The Relevancy Group found that 86% of marketers use personalization in some way and about half use personalization across their web site, social, email and display channels.

279: Ezra Firestone On Overcoming Adversity And How To Stay Sane Running Your Business

My Wife Quit Her Job

Today, I’m thrilled to have my buddy Ezra Firestone back on the show. Ezra runs a number of 7 and 8 figure e-commerce stores, a Shopify SaaS company called Zipify and an e-commerce education company over at SmartMarketer.

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester eCommerce

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

Experience-driven commerce and its impact on B2B

GetElastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands.

B2B 151

How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop.

Games 273

Order Management Systems: How to Pick the Best OMS for Ecommerce

BigCommerce

In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to… How to Sell Online

How Gen Z Is Shaping The Future Of Atlanta Retail

Retail TouchPoints

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations.

278: Pat Flynn On How To Create Superfans For Your Ecommerce Brand

My Wife Quit Her Job

Today I have my buddy Pat Flynn back on the show. And this particular interview is special to me because it’s about a topic that I’ve been personally working on in the past year and it’s one of the reasons why I’m opening my life up more on Instagram.

Books 156

Predictions 2020: CMOs Must Extend Their Span Of Control In The Name Of Customer Value

Forrester eCommerce

2020 will mark the beginning of a final fight for relevance for the CMO role. Read our predictions for how the role will evolve. age of the customer chief marketing officer (CMO) digital marketing prediction

Deconstructing The “Magic” of Data Science in Marketing

Zaius

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes? What is the right approach to measuring accuracy and tracking outcomes?

The Real Secret to My Social Media Success

Kissmetrics

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing.

Why Performance Matters: Making Site Speed, Scalability and Reliability a Priority in 2020

BigCommerce

An alarming number of today’s ecommerce websites aren’t performing as well as they should be. They are either too slow… Executive's Corner