BigCommerce

OCTOBER 1, 2019

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…

eCommerce 352

eCommerce Marketing eCommerce Marketing Channel 352

Ecommerce Platforms

OCTOBER 21, 2019

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

Shipping Costs 139

Shipping Costs Definition Payments Merchant Services 139

SellBrite

OCTOBER 16, 2019

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon or Etsy, and is generally what comes to mind when you think of online shopping.

B2B 90

B2B eCommerce B2C Merchant Services 90

GetElastic

OCTOBER 22, 2019

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.

Live Chat 114

Live Chat eCommerce Customer Retention Multi-channel 114

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

GetElastic

OCTOBER 31, 2019

Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out. Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize content in an irresponsible way.

Mobile 117

Mobile Merchant Services Payment Services Payments 117

BigCommerce

OCTOBER 9, 2019

If you really want to expand your ecommerce business, online marketplaces are a must.

eCommerce 331

eCommerce Omnichannel 331

Forrester eCommerce

OCTOBER 24, 2019

UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth. The layoffs have more to do with the challenges of scaling […].

Marketing 364

Marketing Other Information Technology 364

Groove

OCTOBER 2, 2019

Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.

BigCommerce 283

BigCommerce Shipping Costs Payments Merchant Services 283

Kissmetrics

OCTOBER 29, 2019

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site.

Marketing 278

Marketing SEO Travel Article 278

Optimizely

OCTOBER 30, 2019

Last summer, the Zaius team took stock of the state of our data science discipline, its future, and along what principles we wanted to grow. Ultimately, we intended to develop a data science operating charter, answering these key questions: What makes us believe in our data science discipline? Why should our clients trust our data science? How do we prioritize client value and outcomes?

Marketing 199

Marketing Reference Fashion Customer 199

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

OCTOBER 14, 2019

Please note, all references to “CBD” or “CBD products” within this post refers to hemp-derived CBD, not marijuana-derived CBD.

Shipping 232

Shipping Reference Fulfillment 232

My Wife Quit Her Job

OCTOBER 28, 2019

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 151

eCommerce Customer 151

Forrester eCommerce

OCTOBER 4, 2019

This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

Books 330

Books Improvements 330

Omnisend

OCTOBER 21, 2019

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 164

eCommerce Marketing eCommerce Marketing 164

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Kissmetrics

OCTOBER 8, 2019

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

SEO 274

SEO Blog Other Mobile 274

GetElastic

OCTOBER 14, 2019

Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it’s crucial to implement effective email marketing campaigns if you’re going to stand out amid all the noise.

eCommerce 152

eCommerce eCommerce Marketing Shopping Carts Consumer 152

BigCommerce

OCTOBER 10, 2019

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in…

eCommerce 236

eCommerce 236

Ecommerce Platforms

OCTOBER 31, 2019

No doubt you’ve been browsing the web for a while, and on your journey through the digital universe, you'll have come across the names of two website builders: Wix and WordPress. If you're thinking about launching a website, these were likely the first two providers to pop into your head. In light of that, we're here to outline Wix vs WordPress so you can see exactly what these two giants can do for you.

Payment Services 123

Payment Services Payments Shipping Costs eCommerce 123

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

OCTOBER 2, 2019

Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your request or have trouble understanding what you’re asking. In this post, we will cover the problems that the “bot” side of chatbots […].

Management 325

Management Operations Customer 325

Omnisend

OCTOBER 4, 2019

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.

Channel 146

Channel Marketing eCommerce Marketing eCommerce 146

Kissmetrics

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

Marketing 270

Marketing Other 270

GetElastic

OCTOBER 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively. Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can tran

B2B 150

B2B Customer Data B2C Technology 150

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

BigCommerce

OCTOBER 17, 2019

In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to…

eCommerce 234

eCommerce Management Customer 234

Retail Technology Review

OCTOBER 8, 2019

Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile E- wallets. The introduction of 5G will only enhance innovations in retail technology and in turn, benefit the consumer.

Retail 119

Retail Mobile Technology Consumer 119

Forrester eCommerce

OCTOBER 7, 2019

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […].

Other 316

Other Customer 316

Wiser

OCTOBER 1, 2019

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.

Shipping Costs 116

Shipping Costs Supplies Consumer Marketing 116

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Kissmetrics

OCTOBER 1, 2019

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Games 266

Games SEO Social Media Marketing 266

GetElastic

OCTOBER 24, 2019

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals.

Vend 140

Vend eCommerce Merchant Services Payment Services 140

BigCommerce

OCTOBER 24, 2019

Whether your business is small and looking to grow fast or a huge enterprise brand exploring new options, choosing the…

eCommerce Platforms 215

eCommerce Platforms BigCommerce Magento Shopify 215

Omniconvert

OCTOBER 16, 2019

Introduction The time to create an online store is now. According to Oberlo, almost two billion people shop online, and by 2021, it is predicted that this number will rise to a whopping 2.14 billion. Without question, technology and digitalization are taking over our world today. With this in mind, it is quite obvious that digital marketing is extremely important when it comes… The post 5 Reasons Digital Marketing is the Know-how You Need In E-commerce appeared first on eCommerce Growth Bl

eCommerce 113

eCommerce Marketing Blog Technology 113

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail