Sat.Oct 31, 2020 - Fri.Nov 06, 2020

article thumbnail

The New Operating Model Is Upon Us

Forrester eCommerce

The world didn’t stop when the global health pandemic clobbered businesses around the globe. Companies large and small stepped up to the plate to find creative solutions. This accelerated an already ongoing trend for companies to become future fit — i.e., adaptive, creative, and resilient. For many companies, that meant accelerating DevOps practices to help […].

article thumbnail

How small publishers can monetize increased traffic during COVID-19

Liveintent

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar. “We’ve seen a huge spike in direct traffic from local readers.” At the same time, these publishers are reporting a 30–50% decline in ad revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Painless Guide to Ecommerce Accounting

BigCommerce

When you ask an ecommerce business owner, what’s the least favorite part of their job — most will say ‘accounting.

eCommerce 350
article thumbnail

Let’s Put Your Loyalty Data to Work

Optimizely

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.

article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

Black Friday “All Season Long?” Expect The Bots To Follow Suit.

Forrester eCommerce

I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November, and probably most of December too.” Best Buy is touting, ” Black Friday all season long.” Target offers weekly, “Black Friday Now” deals. Walmart? “Black Friday Deals for Days!

eCommerce 522
article thumbnail

How KegWorks Enhanced Their Website Design With BigCommerce

Groove

When the KegWorks team became frustrated with the costs and poor functionality of Magento 1, they turned to Groove Commerce for help migrating eCommerce platforms. Their migration decision has helped position KegWorks for growth, and the recently launched BigCommerce website design has improved the overall user experience. Launching KegWorks' BigCommerce Website Design.

More Trending

article thumbnail

Best Shared Hosting Companies

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category. It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet.

article thumbnail

The DevOps Hypothesis Is Sound – Introducing The 2020 State of Modern Technology Operations survey

Forrester eCommerce

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We did *not* rule out developers, as long as they also had runtime responsibilities). We also […].

article thumbnail

Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. In 2019 , the total market share of online U.S. retail sales surpassed general merchandise sales for the first time in history. And as a result of the coronavirus pandemic, this trend is only increasing. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pan

article thumbnail

BigCommerce vs Shopify vs Shopify Plus: Which Ecommerce Platform is Right for You?

BigCommerce

Selecting the right ecommerce platform for your business isn’t a decision you can make quickly.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.

Customer 349
article thumbnail

What To Expect On Singles’ Day 2020

Forrester eCommerce

We are entering the 11th anniversary of Double 11 (AKA Singles’ Day) the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment on […].

Retail 441
article thumbnail

Dunkin’ Brands Acquired by Inspire Brands for $11.3 Billion

Retail TouchPoints

Inspire Brands will purchase Dunkin’ Brands , parent company of Dunkin’ and Baskin-Robbins , in a transaction valued at approximately $11.3 billion. Dunkin’ will join a restaurant portfolio of more than 11,000 locations, across brands including Arby’s, Buffalo Wild Wings, SONIC Drive-In and Jimmy John’s. The deal will nearly triple Inspire’s footprint, with the addition of more than 12,500 Dunkin’ and almost 8,000.

article thumbnail

329: Sam Oh On How To Do YouTube SEO And Rank In Search

My Wife Quit Her Job

Today, I’m thrilled to have Sam Oh on the show. Sam is the director of product education at Ahrefs and if you’ve ever checked out the Ahrefs YouTube channel, you’ve probably seen Sam dropping knowledge bombs on SEO. I love his style and he’s turned the Ahrefs YouTube channel into a powerhouse with over 150K subscribers in a relatively short time.

SEO 247
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

The 10 Best Apple Watch Apps for Business

Kissmetrics

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job.

article thumbnail

Insurtech Funding Roundup, Q3 2020: Digital Insurers Drive Another Strong Quarter Of Funding

Forrester eCommerce

This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove lasting. Amid the chaos, insurtechs, with their digital-first business models, have benefited as their funding has continued to improve. In Q3, […].

article thumbnail

Nike to Lay Off 700 HQ Workers

Retail TouchPoints

Nike announced that it will lay off approximately 700 workers at its world headquarters by Jan. 8, 2021, according to a filing the company made on Nov. 2. The layoffs, which began several weeks ago, represent a 200 job-loss increase from the original forecast made in the summer, when the company previously announced plans to lay off 500 employees. Nike did not provide additional information regarding the specific job titles being let go, but CEO John Donahoe previously described the layoffs as p

Channel 299
article thumbnail

Why Trustworthy Brands Will Win the 2020 Holiday Shopping Rush

BigCommerce

Ever since the pandemic came to town, our reliance on the internet has reached an all time high.

333
333
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

The 5 Best Amazon Marketing Companies of 2020

Kissmetrics

Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?

Marketing 292
article thumbnail

Give Customers The Gift Of Convenience This Holiday Season

Forrester eCommerce

This holiday season many consumers will be forgoing big family dinners and exotic holiday markets, and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their finances). This holiday season everyone just needs a break. Marketers can help consumers make the best of their holidays by making their lives a […].

Gifts 417
article thumbnail

Chartwells Debuts Checkout-Free C-Store at University of Houston

Retail TouchPoints

The convenience store experience just got more convenient at Chartw ells , a division of Compass Group that operates thousands of stores on college and corporate campuses. The retailer recently debuted its first store to be retrofitted with checkout-free technology at the University of Houston campus. Cashierless experiences started picking up speed even prior to the pandemic, with retailers such as Amazon Go , 7-Eleven and other c-stores pioneering the space.

article thumbnail

Amazon Seller Fulfilled Prime – Is It Worth Doing Vs FBA?

My Wife Quit Her Job

Seller Fulfilled Prime (SFP) is a fulfillment program that lets you list products on Amazon with the Prime symbol WITHOUT using Amazon’s warehouses. By signing up for SFP, a seller must commit to offering the same level of service as Amazon fulfillment which includes two day Prime shipping. Compared to FBA, Seller Fulfilled Prime can be attractive because it gives you control over your fulfillment operations and your profit margins.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

How to Choose The Right Marketing Automation Agency

Kissmetrics

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.

Marketing 266
article thumbnail

What My Love-Hate Relationship With Golf Taught Me About Sales Role-Playing

Forrester eCommerce

Like in golf, there are so many motions to consider in any customer interaction. Sales enablement practitioners must deconstruct role-playing exercises to enable reps to get into top-selling form.

Customer 410
article thumbnail

Under Armour Will Exit up to 3,000 Wholesale Partnerships to Focus on DTC

Retail TouchPoints

Under Armour plans to overhaul its wholesale partnerships, exiting between 2,000 and 3,000 stores in North America, according to company executives on a recent earnings call. The brand expects to be in approximately 10,000 stores by the end of 2022 as it shifts its toward direct-to-consumer (DTC) channels. “I just want to make it very clear, we’re going to grow in North America,” Under Armour President and CEO Patrik Frisk said on the call.

Apparel 290
article thumbnail

AliExpress Review (Nov 2020): Is it a Good Choice for Dropshipping?

Ecommerce Platforms

AliExpress is one of the best-known marketplaces in the world, not just for consumers, but for businesses too. With AliExpress, business leaders can create valuable companies selling products from a variety of different categories. Most importantly, with the help of an app called Oberlo, these entrepreneurs don’t have to stock or manage any of the products themselves.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

How Does Google Keen Compare to Pinterest?

Kissmetrics

Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing.

article thumbnail

Announcing The Updated for 2020 Forrester Wave™ Artificial Intelligence For IT Operations

Forrester eCommerce

Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market today and evaluated them across 33 criteria. Infrastructure & operations (I&O) pros looking for a new way to monitor and manage systems in the digital age can use artificial intelligence for […].

article thumbnail

Report: Mall Owners CBL & Associates and PREIT File for Bankruptcy as Pandemic Pressure Continues

Retail TouchPoints

Mall owners CBL & Associates and Pennsylvania Real Estate Investment Trust (PREIT) have each filed for Chapter 11 bankruptcy protection, according to CNBC. Mall owners have faced financial pressure stemming from low foot traffic, but while some have been forced into bankruptcy, others have been acquiring struggling retailers to help maintain rents.

article thumbnail

How to Upsell on Your Online Store

ecomdash

Upselling helps ecommerce businesses boost sales and engage consumers. Learn how to upsell on your online store. The post How to Upsell on Your Online Store appeared first on Ecomdash.

eCommerce 148
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.